AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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TelemetryTV is a powerful platform for digital signage that allows organizations to connect with audiences, generate awareness and give voice to their communities and teams.
TelemetryTV lets you broadcast dynamic content by streaming video, images and social feeds to all your displays, wherever they may be.
TelemetryTV powers internal communications and marketing at Starbucks, Amazon and Stanford University.
Our success is based on being flexible, open to communication, collaborative, and open to collaboration. We believe in continuous learning, challenging the status-quo, and listening to customers.
We are moving towards a world in which our walls will eventually talk. This begs the question: What do you want them saying?
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LabStats
LabStats tracks campus hardware and software usage. You can optimize your IT spending, help students locate what they need, and allocate staff, software, and hardware appropriately. To quickly identify and implement powerful insights, you can create custom solutions by leveraging our RESTful API, your preferred BI tool, or our Power BI Dashboard Templates. Export hardware, software, as well as user data at scale. With LabStats' Power BI Dashboard templates, you can now analyze multiple years worth of data across campus. Students can see what's available remotely and on campus dynamically. Students can access the resources they need quickly and easily via their mobile devices. LabStats allows remote access, displays live availability maps, and provides students with a mobile application that directs them to resources. LabStats costs just $14 per year + set-up fee, making it affordable for college and university budgets. Site-wide licensing is possible.
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Newired
Newired allows companies to help users find resources and answers to virtually any web application. It makes it easy for the user to learn and perform on-the-go.
We will not forget that digital is first and foremost for people.
-Newired makes technology more accessible by replacing any disconnected documentation, tutorial or training with contextual in place guidance and support.
-Newired provides in-place support to users so they can learn by doing and understand complex content. It also supports them in ensuring process compliance in complex internal applications.
-Newired can easily be installed on any web-based website or application without having to modify the code. It can also be modified to meet customer needs.
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