Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Access data from any location, even within a vast array of diverse environments. The most effective method to boost acquisition and retention is through the enrichment of data and models. By leveraging machine learning, new insights can be uncovered by integrating proprietary models, such as propensity models, with data in a secure manner, which enhances customer profiles and models while allowing for rapid scalability. Enriching data alone is insufficient; your team needs to transition smoothly from insights to actionable strategies. Automate the segmentation of audiences and deploy your campaigns instantly across various channels. Make informed targeting decisions to optimize budget utilization and reduce churn rates. Understand the optimal timing and locations for targeting efforts. Equip yourself with the necessary tools to act on data in real-time. Tracking the complete customer journey, along with the various data types involved, has always posed significant difficulties. With the increasing stringency of privacy regulations and the growing distribution of data, it is now more crucial than ever to ensure secure and straightforward access to those intent signals for effective decision-making, which will ultimately enhance overall operational efficiency.
Description
Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms.
Who uses Lotame?
Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
API Access
Has API
API Access
Has API
Integrations
Acxiom InfoBase
Advangelists
Amazon Web Services (AWS)
Bidtellect
BlueConic
Celtra
ChannelMix
Cross Pixel
Datastream Group
Eyeota
Integrations
Acxiom InfoBase
Advangelists
Amazon Web Services (AWS)
Bidtellect
BlueConic
Celtra
ChannelMix
Cross Pixel
Datastream Group
Eyeota
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Habu
Country
United States
Website
habu.com
Vendor Details
Company Name
Lotame Solutions
Founded
2006
Country
United States
Website
www.lotame.com
Product Features
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization