GlobalData Reviews

Understanding the true impact sponsorships have on the world of sports and entertainment is essential. Shikenso Analytics is here to help. We were founded in Germany in 2017 with the goal of transforming intuition into data-backed strategy. We use industry-leading AI to quantify sponsorships in real time. We measure generated media and brand value for a granular level. Shikenso’s comprehensive toolkit includes audio and voice tracking and text sentiment analysis. It is designed to assist brands in understanding and enhancing their visibility and engagement on various channels such as broadcasts and OTT, online media and social media. Our approach simplifies complex issues, allowing brands and rights holders to gain actionable insights. Shikenso lets you know, not guess. Let's navigate together the future of sponsorship, backed up by data.

Nielsen Sports keeps score. It's what we were built for, and it's also where we excel. Our comprehensive sponsorship media valuation uses data and insights to maximize opportunities and provide greater ROI for rights holders and brands. Expert human analysis, deep data resources, and advanced AI are combined to determine the fair market value for sports sponsorships. Market-leading research to uncover insights and help you make smarter business decisions tailored to your business challenges. This research reveals the interests and buying habits of sports fans, as well as brand attributes, media behavior, and purchasing habits. It also demonstrates how sponsorship decisions are affected by these factors. Nielsen has been the global leader in brand exposure measurement for all media formats, from on-demand and linear to social, for more than 30 years. We can determine the fair market value for sponsorships whether we are in the studio with broadcast talent or in the stands with fans.