Funnel Description
Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.
Funnel Alternatives
Semrush
Semrush One is a comprehensive digital visibility solution built to help brands dominate every modern search environment. It combines Semrush’s industry-leading SEO technology with powerful AI visibility and generative search optimization tools. Users can track performance across traditional search engines and AI platforms like ChatGPT and Gemini in one unified system. The platform delivers actionable insights across SEO, content, paid advertising, social media, local listings, and AI PR. With access to billions of keywords, backlinks, and domain profiles, Semrush One uncovers growth opportunities others miss. Advanced forecasting tools allow teams to predict traffic, conversions, and revenue impact. Enterprise-ready features support automation, scalability, and cross-team collaboration. Real-world benchmarks and competitor analysis help brands understand market position and gaps. Semrush One is used by Fortune 500 companies and global enterprises worldwide. It enables marketers to turn data into measurable, sustainable growth.
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Kubit
Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits.
Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in.
Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic.
With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users.
Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support.
Discover the future of customer analytics at kubit.ai
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Improvado
Improvado, an ETL solution, facilitates data pipeline automation for marketing departments without any technical skills. This platform supports marketers in making data-driven, informed decisions. It provides a comprehensive solution for integrating marketing data across an organization.
Improvado extracts data form a marketing data source, normalizes it and seamlessly loads it into a marketing dashboard. It currently has over 200 pre-built connectors. On request, the Improvado team will create new connectors for clients.
Improvado allows marketers to consolidate all their marketing data in one place, gain better insight into their performance across channels, analyze attribution models, and obtain accurate ROMI data.
Companies such as Asus, BayCare and Monster Energy use Improvado to mark their markes.
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Kochava
Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform.
App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO).
Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner.
Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.
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Pricing
Pricing Starts At:
$199.00/month
Pricing Information:
Standard - $299 per month
Business- $449 per month
Professional- $699 per month
Enterprise- custom
Business- $449 per month
Professional- $699 per month
Enterprise- custom
Free Version:
Yes
Free Trial:
Yes
Integrations
Company Details
Company:
Funnel
Year Founded:
2015
Headquarters:
Sweden
Website:
funnel.io
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
Customer Support
Business Hours
Online Support
Funnel Features and Options
Business Intelligence Software
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Web Analytics Software
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Funnel Lists
Funnel User Reviews
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