Fondue Description
CashBack replaces pre-purchase incentives. Shoppers can see their CashBack eligibility during the entire purchase journey, and redeem it in any way they like: gift cards, money, and more will be coming soon. No more discounting based on a one-size fits all approach that sacrifices revenue for profit. Give discounts to shoppers that need them, and recapture revenue from shoppers who don't use the discount. CashBack replaces coupons in welcome series popups, emails, and SMS. CashBack can be redeemed by shoppers as either cash via Visa or gift cards to the brand store. Since not all shoppers claim their CashBack, brands reinvest the money in larger offers to increase revenue and conversion.