Fletcher/CSI Description

While many organizations perform occasional internal assessments of their bids, an effective Win/Loss program is far more extensive and thorough. This ongoing analysis systematically examines the reasons behind a company's successes and failures in deal-making. Though the process is straightforward, its outcomes are impactful, enabling leaders to make significant changes across the organization. Analysts perform both qualitative and quantitative interviews with key decision-makers from prospective clients, covering both successful and unsuccessful bids. Our carefully crafted interview guides yield unbiased insights into aspects such as purchasing decision processes, product capabilities, sales team performance, pricing strategies, and contract negotiations. We consistently deliver customized reports for each deal, allowing our clients to grasp the intricacies of individual situations. Ultimately, we compile a comprehensive summary report that identifies trends across various deals over time. By analyzing a collection of deals, we can provide actionable recommendations regarding value propositions, product enhancements, and other strategic areas for improvement. This holistic approach not only refines the company's understanding of the market but also fosters a culture of continuous improvement.

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In the current competitive environment, the pace at which business is conducted hinges on the rapidity of thought. What was once a certainty in the minds of your prospects or within the competitive sphere has likely evolved. Therefore, it's crucial to question everything, including the insights provided by your sales team. Although they may have a good grasp of the client, do they truly understand the client's inner thoughts? They might, yet if revenue remains stagnant, it could be time to reevaluate those insights. Performing a straightforward Win/Loss analysis might uncover weaknesses in some of your core beliefs. The effectiveness of a Win/Loss assessment relies heavily on the ability to probe deeply into the subject matter. We carry out impartial, individualized telephone interviews with all significant decision-makers and influencers involved. Timing is critical for this study, making it imperative to conduct it during or immediately after the sales process. This timing enhances the reliability of the information gathered since the experience is still vivid in the prospect's memory. Engaging in this reflective practice can lead to valuable revelations that may significantly impact future strategies.
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Company Details

Company:
Fletcher/CSI
Headquarters:
United States
Website:
fletchercsi.com/services/winloss-analysis/

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