Equativ Integrations

Madyourself's advanced advertising creation technology facilitates the effortless design of impressive HTML5 ads using a user-friendly Drag&Drop editor, eliminating the need for coding expertise. Users can swiftly arrange text, images, and other elements to produce static, animated, or dynamic HTML5 banner ads within minutes, enhancing the overall quality of advertisements. With the ability to design custom HTML5 banner animations, advertisers can take advantage of interactive rich media features like Gyrorama, 360° Product Viewer, 3D Cube, Carousel, Geolocation, and more. You can either craft rich media ads from the ground up or select from a variety of high-converting HTML5 ad templates expertly designed by our team of professionals. Save valuable production time by importing designs directly from Photoshop, choosing from over 100 captivating templates, utilizing more than 50 preset animations, and accessing professional images from the iStock Photo library. Creating your own responsive rich media ads with an ad builder is now simpler than ever before. By streamlining the ad creation process, you can prioritize your campaign strategies rather than getting bogged down in the tedious aspects of building HTML5 ads and display banners. Now you can focus more on your message and audience engagement while efficiently producing compelling advertisements.

Designed specifically for professionals in digital advertising sales, ParkAve offers an impressive range of cost-effective display advertising solutions that can captivate your clients and enhance renewal rates. Stand out to your local advertising prospects by showcasing innovative and unique offerings that have proven successful for numerous local news publications, demonstrating that this platform can bring similar success to your business. As an ad creation tool, ParkAve provides users access to a diverse library of ad formats, enabling them to craft compelling advertisements effortlessly. Importantly, ParkAve prioritizes user privacy by not collecting personally identifiable information during the ad creation process, nor does it sell or share customer or visitor data. By leveraging Broadstreet's renowned plug-and-play, high-impact ad formats, ParkAve seamlessly integrates with various ad management platforms like Google Ad Manager, Advanced Ads for Wordpress, AdRotate, Smart Adserver, Adzerk, TownNews, and many others, ensuring a streamlined advertising experience for all users. Therefore, regardless of your advertising needs, ParkAve stands ready to elevate your campaigns and drive results.

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.

Illuma operates as a company specializing in contextual technology, utilizing contextual-AI to improve the effectiveness of digital advertising strategies and content monetization efforts. Its innovative real-time scaling technology allows brands and agencies to optimize their campaign outcomes without dependence on third-party cookies, providing privacy-conscious alternatives. For broadcasters, publishers, and online platforms, Illuma systematically organizes, classifies, and categorizes inventory for commercial activation, which not only enhances contextual accuracy but also enriches the user experience while generating new revenue opportunities through live campaign adjustments. Furthermore, it broadens first-party audience engagement and fine-tunes efforts towards client KPIs by targeting high-quality content with remarkable precision. Clients have praised Illuma's sophisticated contextual segments for yielding impressive results, reporting notable enhancements in both campaign performance and conversion rates, demonstrating the effectiveness of their approach. Ultimately, Illuma's strategies show a commitment to evolving advertising methodologies while prioritizing user privacy and satisfaction.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.

Enhance the profitability of your premium inventory by utilizing DV Publisher Suite, which offers a centralized platform for measurement, insights, and essential tools to elevate ad delivery, boost inventory quality, and optimize revenue performance. With one of the industry's pioneering comprehensive yield solutions, you can drive revenue growth by leveraging data automation, insights into media quality, and inventory optimization for both direct-sold and programmatic inventory. DV allows you to concentrate on your primary revenue-generating activities instead of wasting time managing spreadsheets and manual processes. By consolidating all your data sources and revenue streams, you can make well-informed decisions through comprehensive reporting and interactive dashboards. Furthermore, streamline your operations and simplify billing processes with visual monitoring of campaign performance, including pacing and discrepancies. Discover lucrative new revenue opportunities by identifying high-performing inventory using DV's insights on fraud, viewability, and brand safety metrics, thus ensuring your ad operations are both efficient and effective. In this way, DV Publisher Suite not only maximizes your yield but also positions you for sustained growth in an increasingly competitive landscape.