Epsilon PeopleCloud Integrations

Incorporating personalized videos that autoplay in emails can significantly boost your sales figures. By utilizing this innovative approach, you can enhance your results across all email platforms and clients. Stand out as a leader in your field by delivering real-time personalized videos directly into your email communications. These customized videos, which leverage real-time data, can substantially improve your marketing outcomes. Given that video content achieves a click-through rate that is 65% higher than other formats, it's no surprise that it has become the preferred choice for advertisers. Moreover, email marketing channels yield a return on investment that is 40% greater than that of social media or display ads. Our suite of cutting-edge tools combines the power of video, email, and personalization to drive increased traffic, conversions, and customer loyalty throughout every stage of the customer journey. Additionally, our platform seamlessly integrates with numerous Email Service Providers and Customer Relationship Management systems, including Mailchimp, SendGrid, and Hubspot, among others. With our Autoplay Video in Email SaaS Platform, you can effectively attract new qualified customers from external databases while enhancing cross-selling and loyalty campaigns directed at your current contacts, ultimately setting your strategy apart from the competition.

Experience collaborative and scalable email production tailored for both brand and agency teams. Revolutionize the way your team designs marketing emails by developing a customizable, modular Email Design System with our intuitive yet robust syntax. Empower your copywriters and editors, who are most familiar with your content, to take charge of the email creation process. Our user-friendly drag-and-drop visual editor enables them to construct emails effortlessly without any prior knowledge of HTML. You have the option to download the HTML for integration into your platform, or seamlessly connect Taxi to your Email Service Provider (ESP). Allow your team members to excel by managing access and permissions effectively. By streamlining the email campaign creation process, you can respond more swiftly to market dynamics and competitive pressures. Enjoy the ability to send test emails in real-time while editing, and utilize integrations like Litmus to preview your designs across more than 90 email applications and devices. Set up intricate campaigns that support multiple languages and segmentation with just a few clicks, ensuring that you reach your audience effectively. Establishing an Email Design System not only defines your formatting and layouts but also guarantees that your campaigns remain consistently aligned with your brand identity. Ultimately, this approach not only enhances efficiency but also cultivates creativity within your marketing efforts.

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.

The SAP Store serves as a vast online marketplace where companies can find, test, and buy more than 3,000 applications, extensions, and services provided by SAP and its reliable partners. This platform presents a diverse range of solutions aimed at helping organizations tackle various business challenges, including enterprise software and tools for finance, human resources, and analytics, in addition to innovative applications and enhancements. Users have the option to explore both complimentary trials and premium offerings, ensuring smooth access to SAP and partner solutions that enhance business operations. With user-friendly browsing and search functionalities, businesses can easily locate, acquire, and manage their desired solutions while enjoying seamless integration with their existing SAP technologies. This convenience ultimately empowers organizations to optimize their workflows and drive efficiency across all departments.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.