Epsilon PeopleCloud Integrations

To dramatically increase your sales, play in-email personalized video. Autoplay video in email works with all email platforms and clients to increase your results. Create personalized videos that can be embedded in emails. Personalized videos that are based on real-time data that can be embedded in emails to improve your marketing results. Because video has a higher average CTR than other formats, it is preferred by advertisers. Email has a 40% higher ROI than display or social advertising. We combine the best of email, video and personalization to provide a range of innovative tools that increase traffic, conversions, and loyalty throughout the customer journey. It can also be integrated with many CRMs and ESPs like Mailchimp, SendGrid and Hubspot. Autoplay Video can be used in Email SaaS Platform to attract new qualified customers via external databases or cross-selling loyalty campaigns to existing contacts.

Vesta’s innovative all-in-one online community building platform empowers hundreds of brands to build meaningful relationships with millions of consumers. Leverage Community Powered Marketing to unlock the sales, advocacy, and insights potential of your audience with the only tool you need to build a thriving community destination. Our intuitive platform provides robust capabilities to turn data into action, delivering personalized brand experiences at scale to build meaningful emotional loyalty. Reduce your dependence on third-party social media channels, ineffective one-way communications, and purchased data points to create a pipeline of consumer advocates to tackle your biggest marketing and CX challenges, from ratings & reviews to retail sell-though and audience insights.

Email production that is collaborative and scalable for agency and brand teams. Transform the way your team creates marketing email. Our simple, yet powerful syntax allows you to create your own modular, brand-named Email Design System. Your email process can be left in the hands of editors and copywriters who are experts in your content. The visual editor is easy to use and drag-and-drop. It allows them to create emails without having to know HTML code. You can download HTML to load into your platform or connect Taxi to your ESP directly. You can give access to your team members and set permissions so everyone can do their best work. You can be more responsive to your market and competitors by creating email campaigns quickly. You can send test emails while you edit and sync tools such as Litmus to preview in over 90+ email apps. In a matter of minutes, you can create complex multi-language and segmented email campaign designs. To ensure that campaigns remain consistent with brand standards, use an Email Design System.

Marketers today use a variety of channels to reach consumers and prospects, and target them via their preferred devices. It is becoming increasingly difficult to identify the person using the device and their buying habits due to the increase in marketing sophistication. Modern tracking solutions rely on IP addresses, device IDs, and user log-ins to identify landing page assets and email addresses that users interact with. These assets are often tied to a marketing campaign. These IP addresses and device identifications provide basic information such as location and browsing history, but they do not identify the person or their buying habits. FuseCommander addresses this problem by combining the buyer's journey, including the preferred devices and channels and the messages that prompted them.

Privacy management is becoming a more important part of modern marketing due to the growing number of data breaches and misuse of personal information. While the General Data Protection Regulation (GDPR), has been largely viewed as a legal issue due to the possibility of fines for non-compliance, it has also provided opportunities for brands to build trust with their customers. According to iProspect's research, 88% global marketers believe trust is a top priority in 2019. They are seeking to build trust through credibility, relevance, and reliability. TrustCommander, which alerts website and mobile app users about the personal data being collected, stored, and shared with third party, is a popular solution for marketers. TrustCommander prevents the execution tags that have not been authorized by users.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.