Alternatives to DecisionRules

Decisimo is a powerful platform that allows you to make business decisions more efficiently. It allows you to easily create and update decision tables and rule sets, and tailor them to your needs. The platform has a drag-and drop builder that allows you to design decision flows. These can include components such as models, rule sets and data sources. Decisimo allows you to deploy decision flow to regional endpoints to speed up responses and comply with data protection regulations. You can improve your decision flow by incorporating AI or machine learning models, as well as connecting to external data sources via REST APIs. Decisimo can be used for batch processing tasks like client segmentation and prescoring. It also supports data retrieval from FTP or Google Cloud Storage. The platform offers robust unit testing capabilities that ensure reliable and accurate decision-making.

Businessmap (formerly Kanbanize), is a platform for agile product, project, and portfolio management. It connects strategy and execution, provides visibility across teams, and helps teams deliver quicker. Businessmap is built on the idea that processes are constantly evolving. Businessmap has the most advanced feature-set in the industry, and a support staff that is second to non. It is trusted by more than 1,000 companies and 200+ partner companies around the world.

The Digital Enterprise Suite is more than just business modeling. It also offers business automation. The Digital Enterprise Suite is built on an intelligent fabric called Digital Enterprise Graph and accelerates digital transformation, innovation and improvement via visualization, from business discovery to automation. It combines strategy, design, technology, and automation to provide insight and automation for your organization in order to gain competitive advantage.

Reduce the risk of making a few decisions haphazardly and automate your operations by using analytically derived business rules. SAS Business Rules Manager is a central repository for rules, which can be used to manage rule development, deployment, and workflow automation.

Red Hat®, Decision Manager is a platform that allows you to develop containerized microservices or applications that automate business decision making. Decision Manager supports complex event processing, business rules management, and resource optimization technologies. Organizations can integrate sophisticated decision logic into line of business applications and update the underlying business rules quickly as market conditions change.

OpenRules®, business people can create and test decision models, and then involve IT for integration with the actual information system. OpenRules clearly identifies all points of integration. OpenRules is the best tool for automating complex business logic in your organization's day to make better operational decisions. OpenRules®, products allow business analysts and developers to create, test, maintain, and deploy Operational Decision Services on-premise or in the cloud.

GoRules is a Business Rules Management System that allows organizations to define, deploy and execute decision logic throughout their enterprise. The system is a standalone microservice that includes a user interface to design decision models, and a high performance rules engine that evaluates the business rules via REST APIs. The system provides developers with tools to integrate and scale the system, while allowing business users to create rules and modify them without any coding knowledge. With built-in audit logging and promotion workflows, organizations can manage decision logic in multiple environments (development staging production). GoRules offers flexibility in the way decision models are deployed, as it supports both virtual environments inside BRMS as well external deployments on cloud storage providers. Built around an open source rules engine written in Rust.

Cloud-native applications can be used to automate business processes and decisions. Red Hat®, Process Automation Manager is a platform that allows you to develop containerized microservices, and applications that automate business processes and decisions. Process Automation Manager includes business rule management (BPM), business rule management (BRM), business resource optimization (CEP) and complex event processing technologies. It also features a user interface platform that allows you to create engaging user interfaces for decision services and process management with minimal coding. Everything business users need in order to model flows and policies: Business Process Model and Notation models, Decision Model and Notation models (DMN), and domain-specific rules languages. Built in the cloud, for cloud. Red Hat OpenShift allows you to deploy completed models as microservices in containers. Drools is a powerful open-source rules engine that is widely used.

FICO®, Blaze Advisor®, is FICO's flagship rule authoring solution and the world's most trusted decision rules management system. It maximizes control over high volume operational decisions. Blaze Advisor offers businesses across multiple industries a scalable solution that provides unprecedented agility and actionability to make better, more transparent and smarter business decisions. Blaze Advisor provides multiple methods for rule authoring and testing, deployment, management, and monitoring, including decision trees and scorecards, decision table, graphic decision flows, decision tables, and decision tables. It can also monitor business performance through user-definable events. This provides the foundation for strategy orchestration as well as champion/challenger scenarios. It provides multiple paths to develop and manage strategies that are successful through decision analysis and impact.

A complete decision automation solution that allows you to capture, analyze, automate, and govern rules-based business decisions, whether on-premises or in the cloud

All your customer management needs can be met with a fast and flexible decision engine. Paris is easy to use and adopt due to its intuitive user interface. Paris is a highly configurable and flexible decision engine system that allows for maximum flexibility and growth. You can implement models, both machine learning and traditional, across multiple products and decision science applications. These include marketing, credit scoring, customer management, collections, and marketing. It can be audited with all input, derived, and output variables available to any reporting suite. Software that is flexible and business-oriented Visualization and interaction with decision trees Analysis and design of an 'open box strategy'. Continuous improvement and strategy testing Route planning and decision making that is reliable and accurate. Multi-bureau and open bank support.

LogicGem, an AI-enabled logic processer and decision table analysis software, is a tool that analyzes decision tables. It is designed for software developers to create and verify rules using decision table methodology. LogicGem allows you to easily fix any rules that are missing, ambiguous or contradictory. LogicGem allows programmers to convert business rules in a programming language, which is then integrated into the software application. Business analysts can use LogicGem for the development of concise business rules that represent actual or proposed business processes.

ACTICO Platform is a powerful tool for intelligent automation and digital decisions. It combines human intelligence and artificial intelligence with automated technology. It is easy to quickly implement services and applications using a unified low-code platform. This allows you to adapt quickly to market changes. ACTICO Platform is easy to use and gives you more power for your business. The graphical development approach allows users to quickly build, implement, and adapt intelligent apps and services without the need for coding. ACTICO Platform is designed for agility. Companies can quickly launch new services and applications, and make all kinds of changes. They don't need IT support and don't have to wait for the next IT release. ACTICO Platform can meet even the most demanding performance requirements. The runtime components can seamlessly integrate into any IT architecture, whether it is legacy system, microservice architecture, or cloud environment.

The Decisions Platform is a no code business automation solution that focuses primarily on data handling, process automation and business rule execution. The Decisions Platform includes a workflow engine, a form designer, form designer, report/or dashboard builder and an open API and SDK. It offers a complete business process management solution for large companies and software company partners. Decisions is a visual, drag-and-drop, no-code design technology that was built and tested to help organizations automate a variety of business processes.

Drools can be described as a Business Rules Management System, (BRMS) solution. It includes a core Business Rules Engine, a web authoring and rules managing application (Drools Workbench), full runtime support of Decision Model and Notation models at Conformance Level 3 and an Eclipse IDE plugin to aid core development. Drools is an open-source software released under the Apache License 2.0. It is 100% pure Java™, can be run on any JVM, and is also available in the Maven Central repository.

InRule Technology® provides explainable, AI-powered intelligence automation. The InRule platform empowers its users to delight customers and improve business outcomes​ by combining process, decision automation and machine learning – without code.

This is a one-stop shop that allows you to create decision models, to draft decision logic, to link to additional resources, and to act as a front end to your BRMS. DecisionsFirst Modeler allows you to model decisions as part your requirements process. It is based upon the Decision Model and Notation standard to future-proof both your decision models and skills. Using DMN decision models to solve decision-making problems is more productive, easier for Subject Matter Experts (SMEs), faster than traditional methods. Decision modeling allows you to combine analytics, AI, rules and machine learning in one model. Decision modeling with DMN is essential for the future success of your business. Decision Management Solutions is the experts in Decision Management and Decision Modeling.

Develop business applications that are truly agile and transform your business. Multinational Conglomerate for the production and distribution of electronic goods. iLeap, a Low-Code Application Development Platform, enables businesses to create world-class enterprise applications on the cloud with unparalleled speed and efficiency. iLeap wants businesses to be able to invent from the inside. We want businesses to be able to drive digital innovation, rather than technologists dictating. iLeap is a simple way to build apps using drag-and-drop editors. This dramatically improves the productivity of developers. iLeap minimizes rework. You can customize modules, business rules, and data sets without needing to rewrite code. Your tech leaders can sign off apps to make them responsive immediately. Apps built with iLeap can be used on any device. This allows business users to work seamlessly and easily from anywhere at any time.

CNSI's Business Rules Management System, (BRMS), allows users to quickly and easily define Business Rules - without any programming skills. RuleIT assists enterprises in implementing business decisions by configuring and managing the Business Rules that drive their business processes.

Positive customer communication is more than a nice thing to have. It's a necessity and it's about your bottom-line. Satisfied customers purchase more products and services. PowerCurve®. Strategy Management is a way to get results Everything you need to build effective relationships across the Customer Lifecycle Profit An analytically driven decision-making technology that will help you build long-lasting relationships with your family Customers -- while increasing your pace of improvement, and accelerating the return on investment

Sapiens Decision for Consumer & Commercial Banking (formerly Sapiens DECISION), addresses the cost of changing. It allows banks to adapt their operations to digital transformation, changing regulations and increasing competition. This is possible through model-driven development (MDD). Sapiens Decision for Consumer & Commercial Banking uses the MDD approach to enable business people to easily define business logic using simple models. Before the logic is deployed, business can test it. Once the code has been auto-generated in the required language such as Java it can be deployed directly into production environments. Sapiens Decision for Consumer & Commercial Banking allows the bank's business to actively participate in the design, implementation and analysis of decisions. This process can take days or weeks instead of months or even years. It enforces business logic across all enterprise apps.

FlowCentric Processware allows businesses to quickly create process-driven applications using a business process management system. FlowCentric Processware allows users to manage complex business processes across multiple devices, systems, departments. FlowCentric Processware offers activity monitoring dashboards, which allow users to gain greater insight into their processes. FlowCentric Processware is the ideal tool for organisations looking to embrace digital transformation, innovate quickly and achieve results quickly. FlowCentric Processware is used by companies to create flexible process-driven solutions, extend the life of ERP systems, and add meaningful action to data collected from IoT devices. This software is ideal for companies with 100+ employees who want to digitize unlimited processes, increase operational efficiency, and enforce regulatory controls.

GxDash™, which provides central command control and CxO-level decision making with holistic data, implements an enterprise dashboard covering all technology tiers. It automates the building of dependency maps, predictive analyses, code, and test case generation.

Progress Corticon enhances your existing applications by automating complex decision processes. This can reduce development and change cycles by as much as 90%. Corticon simplifies the user experience for IT professionals and business specialists, allowing them to manage complex digital decisions without coding. Progress Corticon allows your business to automate complex digital decision-making without the need to code. To best suit customers' needs, personalize the experience. Corticon can be used by a healthcare organization to automate a customer’s application for benefits or to customize their diet plan following a cardiac event. Personalizing the customer's experience will streamline their journey through all of the information and options.

VendorPanel's Nimblex is a cloud-based, low code configured or off the shelf business process management solution that automates, manages, and tracks each procedure story. We can configure a Core system to meet your individual needs and deliver it without long lead times or large budgets. Nimblex meets all your reporting, compliance, and management needs. It also integrates seamlessly with other platforms. Flexible and feature-rich, these solutions include Procurement Management and Contract Management, Safety Management and Project Management, Freedom of Information and Quality Assurance.

Agiloft's Contract Management Suite is a proven tool that automates the entire contract lifecycle, streamlines approval processes, and integrates contract information into business processes.

OpenText™, AppWorks is the foundation for digital businesses. AppWorks is a smartly automated, content-rich and connected platform that you can quickly create and modify to create a variety new digital experiences. It also has a lower IT workload.

Our patented platform helps clients make confident compliance decisions. Adept implements laws, rules, policies and improves compliance within existing systems. Droit monitors changes in regulatory and policy policies, updating its platform with every regulatory change or new interpretation. Adept provides clients with a consensus view of how rules and regulations are applied. Adept generates a logic model that can be traced back to the original source text in order to verify decisions. This transparency allows for greater clarity, improved operational efficiency, and a repeatable, defenseable process. Clients can confidently make decisions that will lead to the right action thanks to the Adept platform's patent technology. You can quickly make decisions in your work environment using digitized rules. You can view the sequence of decision steps in intuitive logic diagrams that are human-readable.

Oracle Intelligent Advisor helps service agents provide the best advice to each customer. This decision automation solution allows business users to create rules that ensure consistent, transparent responses to customers. It also makes it possible to provide intelligent, personalized, and efficient customer service. Customers can quickly and efficiently resolve simple and more complex problems. Intelligent online interviews allow you to provide personalized advice that is tailored to each individual. Business users can configure advice via a web browser or a desktop tool. Business users can create and manage rules without the need for a programmer. You can create and deploy decision-making service in a web browser. This eliminates the need to install or manage a desktop development tool. You can easily share decision-making rules and centralize your custom application logic with other stakeholders.

A digital oilfield analytics platform with IoT capabilities for next-level resource and operations management. Optima’s machine learning analytics capabilities change the way oil and gas companies manage operations and resources. The platform focuses on transparency, real time reporting, and scaling to unlock the power of enriched information and maximize productivity. Optima is available in the cloud or on premise and integrates seamlessly with existing workflows. It provides a customizable, immediately accessible path for data-driven decision making across the energy sector by leveraging IoT and blockchain features, along with an easily configurable Microservices architecture. Our data analytics rule engines connect workflows, teams and high-frequency data to provide enriched insights. It also offers easy import/export and an accessible document archives.

Analytics are useless if you don't have the ability to use the insights and information they produce. DecisionBuilderTM gives business users control of decision management. They can create and deploy business rules, and analytic processes, without IT support. Decision management can be difficult, especially for small businesses. Business processes and business logic are often locked away in code. This makes them difficult to modify and maintain. Rules are a smarter and more effective way to drive these processes. DecisionBuilderTM is a legitimate business application. It ensures that decision management doesn't become the next major barrier to adopting and expanding data-driven analysis. DecisionBuilderTM allows you to focus on strategy and refinement. It is easy and quick to combine business rules and analytics with business process. Administration and testing are also easy. DecisionBuilderTM provides speed, convenience, and agility for deploying analytics and data driven business rules.

Our ready-to-use, customizable solutions make it easy to get your business up and running in just minutes. There are no restrictions on the customizations that you can make to our flexible API. We offer the tools you need for understanding, measuring and improving customer conversion. We have built our platform from the ground up using a flexible, modern approach that allows us adapt to the changing needs of your business. You will experience a lightning fast, mobile-ready, customizable checkout experience that supports more than 100 currencies and 16 languages. You can have trial periods, retry and dunning rules that you can customize, and rich reporting to help you measure your performance. Easy to create, deploy, and manage customized promotions. It was easy to bill. Collect payment from customers around the world. Get a great insight into your business performance and quickly split-test any changes you make to customer shopping experiences. You can tweak, customize, and fine-tune every aspect your commerce business. We provide the tools.

Leaders today must be innovative and bold in their decision-making. But with the growing number of systems available, it is difficult to obtain critical data, which slows these important decisions down. Edify simplifies data management in higher education by combining powerful data warehousing technologies with direct-to user analytics tools. This provides a single solution for activating digital excellence on your campus. Edify comes with a cloud native, secure, infinitely scaleable data lake for higher education and a higher education data warehouse. These tools are designed to support important institutional data initiatives. Edify can ingest the data using a library of higher education system connectors, or through custom extraction. Edify allows your team to implement education data management best practices and validations in order to ensure a single, accurate source of truth. Edify's core is a transparent, higher-ed specific data model. Edify's data management capabilities include tools that help you keep your data accurate and organized.

Polly is a revolutionary end-to-end capital market ecosystem that lenders can trust to maximize performance, from rate lock to loan sales and delivery. The industry's most innovative tools enable data-driven decision-making to improve loan sales execution. You can quickly and easily create rules, dynamically manage margin strategies, distribute pricing across all channels, and stay ahead of your competition to win more business. Our rule system allows you to apply your business logic to ensure that loans are not sold to the wrong investors and that investor hit rates are optimized. A rule editor that is code-free allows you to create custom investor eligibility. All of your investors can send loans with automatically filtered bid tapes that are based on their eligibility. Never sell a loan to an investor that he cannot purchase.

Automation of decision flow with the ability to design and implement production decision strategies, credit application processing streams, business rules, and more via an intuitive drag-and-drop interface. Despite the simple interface, flows of any complexity, any number or sub-strategies can be created and implemented. With the help of the web-based system of specialized workplaces, you can input application data and route applications among decision-makers. Automated loan origination process management, monitoring, evaluation. Support for "champion-challenger" mode. The specialized interface allows for the creation of custom application forms and entry forms.

ChartNexus' XPertTrader™, a unified trading platform, combines a stock screener with a rules composer and backtester to create powerful rules that help you identify winners stocks. XPertTrader™, which is designed for traders, investors, and brokers with a basic understanding of technical indicators, allows you to create your own set rules based upon our pre-set indicators. Then, simulate back-testing using these rules. The Rules Composer allows users to create their own strategies. You can create your trading strategies by combining indicator rules. The stock screener looks for stocks that match the strategy created at Rules Composer. The Backtester will provide you with an indication of how your trading strategy holds up against time. The user can view a complete report detailing the performance of the trading strategy to help them evaluate it and adjust it.

Increase transparency and gain critical insight to reduce risk. This highly configurable solution allows you to easily replicate and automate your unique processes and procedures. Automated workflows support bureau and ERP integration, rule based workflows, tracking, monitoring, and ongoing monitoring. You can create unlimited online credit application templates to meet your business's unique needs. To ensure that critical data is collected and analyzed properly, you must create and delineate the required fields. Our process is connected with major credit bureaus, rating agencies, and other agencies to simplify decision-making. Your company's DSO can be reduced by improving the efficiency and productivity within the collections team. Our collections management software allows you to create and configure as many collections as you need and to manage disputes/deductions strategies to help you achieve your larger business goals.

It is important to understand the quality, structure, and content of your data before making any business decisions. IBM® InfoSphere® Information Analyzer is a component to IBM InfoSphere Information Server that evaluates data structure and quality within and across heterogeneous environments. It uses a reusable rule library and supports multilevel evaluations by pattern and rule record. It allows you to manage exceptions to existing rules and helps you identify data inconsistencies, redundancies and anomalies.

The ACTICO Credit Decision Platform provides data acquisition, risk scoring, and credit decisioning all in one integrated solution. ACTICO Credit Decision Platform - designed to allow real-time credit decisions and full auditability. The platform is highly scalable and robust for automating credit decisioning and origination processes. The platform is based on a powerful graphical decision management system that allows for the testing, simulation, optimization, and implementation of any bank-internal service, including pricing, risk scoring, and credit decisioning strategies. The decision services can be invoked via any inbound channel and seamlessly integrate with external and internal data sources.

AltViz automatically pulls data from your ERP and uses powerful AI to optimize production plans. It allows planners to better balance inventory, service, and utilization while maintaining plan stability. Rapid scenario modeling facilitates strategic planning for longer-term S&OP decision-making. Production and planning rules embedded into dynamic or fixed repeating sequences provide greater stability. Repeating patterns increase predictability and allow flexibility in the SKU-level plan. Rapidly refresh plans with new data from SAP IBP and APO. Rapid scenario planning makes it easy to understand the impact of changes in priorities and demand mixtures. Quick and intuitive interface allows you to quickly set priorities, adjust them, and compare the results. Finalize the sequence that best suits your goals. Improve efficiency and output while retaining agility.

Code Effects is a trusted brand among many government agencies and organizations that have chosen its business rules engine for automated decision-making solutions. Code Effects can handle all aspects of your project, from small web forms on your website to complex data validation logic. To see this unique technology in action, you can either test our live demo, download and run one of our demo projects, or read the online product documentation. The Code Effects business rules engine was developed with the goal of eliminating the need for decision tables in business rule management. These tables can be challenging to use without IT personnel.

A Business Intelligence platform that natively runs on massively parallel databases. This allows for data visualization, operational analysis, tracking, and reporting. MPP BI opens up information superhighway for your business data. Preparation. All data required from all data sources. All data is consolidated, clean and ready to be used. There are many integration options. Processing. There are no limitations on the combination of different data types, processing modes, and frequency of updates. Visualization. Visualization. Collaboration. Interactive presentations, natively embedded analytics on the corporate portal and easy data export. Text analytics that reveal the true meaning of text data. MPP NLP is a text analytics engine that uses our MPP BI platform. It's fast and scalable. It offers text filtering, rule-based or machine-learning classification.

UNOY is a platform that simplifies the digitization, automation, and scaling of knowledge through the creation of no-code Knowledge Apps (KAPPS). With KAPPS, businesses and experts can streamline rules, regulations, and decisions, and deploy AI-powered virtual assistants to assist knowledge workers with repetitive tasks. UNOY revolutionizes the way organizations handle knowledge, empowering their workforce to focus on the work that truly matters.

Hawk AI combines AI and traditional rule-based approaches to monitor financial transactions. This ensures financial institutions are in compliance with anti-money laundering regulations. The solution includes classic rule-based models. These are enhanced with auto-closing features that are based on machine-learning models that learn from investigators' decisions through our case manager. Hawk AI uses Anomaly Detection as a machine learning model that is unsupervised. This allows Hawk AI to identify new patterns in crime using insights from the platform's overarching nature which spans multiple financial institutions. The platform gives full transparency to machine decisions in order to provide the necessary clarity for regulators who require "explainable" AI. It also instills trust in the machine's actions. Hawk AI uses Artificial Intelligence to maximize automation and delivers significant cost savings through a 70% reduction in the required resources.

Our extensive experience working with hundreds upon thousands of utilities around the world has helped us to operate more efficiently and effectively at all decision-making levels. A forecasting platform that can ingest large data sets and provide insight down to the circuit level is required due to the changing nature of the grid. SAS Energy Forecasting has been shown to deliver granular insights from these huge data sets. The solution improves forecasting performance across all locations and at any level of aggregation by providing repeatable, scalable and traceable results. Forecasts can be shared with internal partners and third party stakeholders. This will help you avoid regulatory fines of millions of dollars. To maximize your investments in smart meters, advanced metering infrastructure, use all of your data.

We are at the forefront of the digital revolution in global financial services. The challenges of modern times require a new approach to business. This mindset is conducive for real innovation. Are you looking to overcome the limitations of the current transaction system? We can provide a quick and efficient solution for your needs. V3 VMETRIX allows your organization to measure and identify the risk of losing positions in financial instruments or assets due to adverse market movements. The modern design of V3 VMETRIX makes it easy to analyze market data over time to identify risks across assets or individual instrument metrics. This provides the user with the right information and tools to make better decisions. Solutions that address your needs, with record-time integrations, efficient resource utilization, and low implementation costs. Our data structure approach gives us total business visibility to help you make better decisions.

UnlimitedAnalytics® is an enterprise software for data analytics, business intelligence, capacity management, data warehousing, dashboard, and reporting solution that implements a fit-for-all data sources algorithm that creates a simplified, unified multi-data-sources and multi-dimensional data warehouse. Users can create executive and detailed graphic/tabular reports once data has been uploaded for ingestion/analysis. The solution creates dynamic and on-the fly multi-dimensional data cubicles (OLAP, Pivot, Crosstab, etc.). No coding or scripting required. For organizations that want to turn huge amounts of data from different sources into information useful for tactical, strategic, and operational decision-making.

OmegaCube has been revolutionizing the way businesses run their business since 1999 through technology adoption. OmegaCube ERP, its flagship product, is a unique enterprise resource management (ERP) solution that focuses exclusively on manufacturing and distribution. It serves the needs of aerospace, automotive, metal fabrication, electronics, and medical devices. The software was designed to automate workflows and help companies improve their operational efficiency. Our proprietary developer studio allows users to customize or extend the software, create their own applications, and incorporate unique business rules with minimal programming. It allows users to access ERP from any web browser and hand-held device from anywhere. The software can be hosted either on-premise or off premise. OmegaCube offers the necessary implementation expertise to ensure success. Our proven implementation method has helped companies of all sizes to realize their business vision.

One central place to embed compliance in business operations for any tool, process, or team. This tool allows financial institutions to set up, customize, and manage regulatory controls across all teams. It also helps to efficiently direct the risk strategy of the entire organization. Access detailed information about the smart policies and decision trees that make up your compliance protocols with ease. Apiax View allows you to seamlessly integrate the Apiax module into your system and work with verified regulatory content either through our platform or in house. You can adapt regulatory knowledge to suit your language, entity structure, and risk appetite. Our digitalization environment makes it easy to convert your knowledge into digital compliance rules. Unlocking Rule View gives you detailed information about the regulatory properties and decision trees that form the backbone for more than 6'500 ruleets.

AI can transform your semantic data into insight to guide your decisions and objectives. Synomia, a pioneer in Artificial Intelligence, is the owner of semantic data processing technology. Synomia transforms large amounts unstructured data into insight to help brands better target their strategies and activation systems. Analyse the market's strong and weak signals to identify tomorrow's trends. Find the most effective angles of attack to your digital strategies. We are experts in all aspects of semantic AI technology, which we activate depending on the needs of our clients: supervised or unsupervised computer learning and rule-based systems. Semantic AI allows you to analyze large amounts of data and create methodologies that are oriented towards novelty and discovery. It is the key to creating strategies that meet the expectations of your targets.