DataSort Description
A portal that is based on mobile-and enriched third-party information that allows you to:
Recreate sociodemographic information (gender, age), for users
• Develop user segments (e.g., frequent travellers, young parents, blue collars students, wealthy residents, etc.
• Provide analytics according to client's requirements (places with users’ concentrations, customers loyalty, trends, variances, comparisons with competitors, etc.
-- determine the best location for opening a new kindergarten/supermarket/mall based on users' concentration, interests and sociodemographic factors.
The solution was originally developed as a custom project by one of our UAE clients. However, high demand led to the creation of a full-scale product that allows businesses to solve important questions and complete major tasks like:
-- Launch of targeted, granular ad campaigns
• Locating the best place to open a business unit
-- Identification of the best places to place outdoor banners, etc.