GWI
Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.
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BrandMap® 10
Worldwide, professional researchers prefer a user-friendly and swift tool for the analysis and creation of presentation-ready biplots, correspondence maps, mdpref, and MCA maps. This powerful 64-bit software is compatible with both PCs and MACs. Our unique Brand Projector I enables users to compute and visually represent the necessary attribute alterations for repositioning a brand (column) to any desired location on a map. In addition, Brand Projector II offers researchers the ability to modify attributes (rows) interactively, allowing them to observe the corresponding movement of the brand (column) in real-time. This dynamic interaction enhances the understanding of brand positioning strategies significantly.
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Insightum.ai
Insightum.ai is an innovative qualitative research platform utilizing AI technology, located in Bratislava, Slovakia. Users interact with Sofia, an AI research assistant, to express their research objectives. Sofia then crafts the study, gathers genuine respondents from a trusted panel comprising over 250 million individuals across more than 130 countries, performs natural voice interviews with additional probing questions, and provides a comprehensive report that includes themes, sentiment analysis, quotes, and audio recordings, typically within a 24-hour timeframe. The service starts at just EUR 23 per interview, making it ten times more affordable and quicker than conventional research agencies. This streamlined approach not only enhances efficiency but also democratizes access to high-quality research insights for various organizations.
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Glide Central
Glide Central® serves as a digital solution designed specifically for market researchers to streamline the management of media associated with their projects. By addressing the challenges researchers face when dealing with the vast amounts of audio and video produced during in-depth interviews and focus group discussions, it enhances organizational efficiency. This platform allows for more effective organization and editing of media files, enabling users to easily identify and analyze crucial insights. Additionally, users can craft storyboards that enhance the visual appeal of their reports. With Glide Central®, researchers can present the highlights of their multimedia assets in every client report. The platform provides the capability to store media files related to each project, including videos, audio recordings, and images, in designated folders. Furthermore, Glide Central empowers users to assign tags to keywords, produce either human-generated or automated transcripts, create clips from video or audio content, and design storyboards. All media files are securely archived, ensuring they remain accessible for as long as necessary. The significance of audio and video as influential data sources in research cannot be overstated, as they often lead to richer insights and impactful findings. Ultimately, Glide Central® not only simplifies media management but also enhances the overall research experience by providing a comprehensive suite of tools.
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