AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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PR.co
Powerful PR software crafted for teams who need to move quickly. Plan, create, and distribute compelling PR content with AI tools that help you stay ahead in a rapidly shifting media landscape.
-PR-focused CMS built to simplify your workflow
-Let AI boost efficiency and reduce the risk of errors
-Designed for fast-paced, results-driven teams
-Industry’s top-rated online newsroom platform
-Engage local audiences while maintaining control over messaging
-GEO: Get your content picked up by AI platforms
-SEO: Optimize PR content so it performs well in search
-CRM: Organize contacts, communications, and content in one hub
-Outreach: Send personalized pitches that secure media coverage
-Automate tasks and connect with your favorite tools
-Build community through newsletter subscriptions
-Use data-rich reports to highlight your PR results
-AI-enhanced media monitoring that’s effortless to use
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PR Newswire
Pay attention to your audience's needs, produce engaging content, promote your narrative through press releases and effective distribution, and evaluate the success of your initiatives. With Cision's distribution services offered by PR Newswire, communicators can discover and connect with significant influencers, develop impactful narratives, and assess the financial effects of their campaigns. As a prominent global supplier of earned media solutions, Cision serves public relations and marketing communication experts with top-notch software and services. The expansive PR Newswire network encompasses over 4,500 websites in the U.S., including well-known platforms like Yahoo! Finance, MarketWatch, and Business Journals. On a global scale, our network extends to nearly 10,000 websites, portals, and databases, ensuring widespread reach. Each press release distributed through Cision is meticulously tailored to specific keywords selected by our skilled editorial team, enhancing visibility and relevance. Additionally, clients have the opportunity to further refine their outreach by targeting influencers based on geographical locations and industry sectors. This level of customization maximizes the potential impact of their communications.
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