Lofty, formerly Chime, is a platform that combines a powerful AI-powered CRM with popular tools such as our Dynamic CMA, automated social media marketing, and a stunning IDX website. It's known for its ease-of-use. Our intuitive system is designed from the ground-up for real estate professionals who want to drive more leads and close them. No matter how long your agents have worked in the industry or their level in technical skills, they can easily use Lofty to generate results.
Want an AI assistant who engages with leads 24/7, and learns from its interactions? We have that. Want a geo-farming tool that will help you find those hard-to locate seller leads in your neighborhood? We have that (it's already built-in). Want award-winning software that understands the way teams work and helps you stand out in the competition? We have all of that and more.
Want to close MORE deals FASTER? Lofty is here!
Learn more

BoldTrail stands out as the top-rated real estate platform designed to elevate your brokerage through cutting-edge technology that your agents will find both useful and enjoyable. You can highlight your distinctive brand with tailor-made websites that cater to your company, each office, and individual agents. Enhance lead acquisition by offering a modern, portal-like search experience for consumers, complete with smart behavior tracking. With hyper-local area pages, home valuation options, and rich lifestyle data, clients will continue to engage with your brokerage, recognizing you as the local authority. The platform features the most comprehensive lead generation tools available, enabling brokerages, teams, and agents to successfully attract new business regardless of their financial constraints. Additionally, empower your agents to swiftly generate free leads using our user-friendly landing and IDX squeeze pages. You can further increase lead quality while reducing costs through the in-house tools integrated into the platform. Expand your lead sources with automated social media postings, integrated advertising on Google and Facebook, custom text codes, and much more, ensuring a diverse and effective approach to lead generation. As a result, BoldTrail not only enhances the capabilities of individual agents but also strengthens the overall potential of the brokerage as a whole.
Learn more
Top Producer CRM
The Top Producer CRM gives agents the tools they need today to maintain client relationships at all stages of the client lifecycle. Top Producer is more than just contact management. It provides MLS data, email and websites, text, intelligent insight, and automated marketing to keep you top of mind. Top Producer provides a wealth of conversion campaigns, transaction workflows and situational templates that will help you maximize your day.
Keep in touch with contacts by using 360 views and X-Factor insights from social media. These insight auto-update profiles, photos and interests, as well as jobs and locations.
MLS Property Insights Track your client's properties of interests with a free MLS Connection* for listings shown, viewed or inquired about.
Create dynamic workflows starting with a new lead and ending with a close. These will be updated as tasks are completed, minds change, or dates miss.
Learn more
Focus 1st
Visual pricing is an essential tool that real estate agents utilize to secure more listings, close more sales, and ultimately increase their earnings. It's crucial to acknowledge that not every property listed will successfully sell, highlighting the necessity of understanding your client's home's likelihood of selling. By transparently discussing the statistics surrounding unsold homes in their locality, you can alleviate your client's concerns regarding market performance. It's important to assess whether the chances of a sale are favorable or if a strategic pricing approach is necessary. Furthermore, be prepared to address the pressing question of how long it typically takes for a home to be sold and investigate whether the price range influences the duration a property remains on the market. By anticipating customer experiences, you can help clients prepare for potential scenarios. Accurately forecasting how many days in advance you need to anticipate buyer behavior is essential, and providing clients with a clear, simple graph can enhance their understanding. Additionally, inform them about the peak times of the year when their area tends to be most active in real estate transactions. This insight can facilitate predictions on whether a sale is likely to occur within the next 90 days. Lastly, remain flexible in adjusting both pricing and listing agreements based on the identified buying cycles to maximize the chances of a successful sale.
Learn more