Brand Embassy Description
The GDPR (General Data Protection Regulation) is a comprehensive new data protection law in Europe, which includes the UK post-Brexit. It went into effect May 25, 2018. The GDPR is an update to existing EU privacy laws to make them more robust in light of technological advances and more complex international flows of personal information. It also gives EU citizens greater control over their personal data in digital world. The GDPR unifies the EU's data collection, storage, processing, and transfer of personal data. Brand Embassy has been operating in the EU for many years and is familiar with various data privacy rules at different levels. Brand Embassy sees GDPR as an opportunity for Brand Embassy to deepen its commitment to data privacy and to create a stronger data protection system in the interest of all.
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