BKD Description
BKD is a cloud-based customer relationship management (CRM) solution tailored specifically for automotive dealerships. This platform integrates lead and customer information with a sales pipeline to efficiently manage follow-ups from initial inquiries all the way to potential vehicle purchases. The AI Sidekick feature aids dealership staff during lead interactions by enabling them to send text and email communications in their name, after which the conversation can be handed back to the representative for ongoing engagement. In addition, BKD enhances operations with capabilities for calling and power dialing, conducting vehicle appraisals, and linking dealership inventory to a dealer management system (DMS). It caters to a diverse range of dealerships, including independent and franchise setups, as well as those focused on used vehicles, subprime markets, buy-here-pay-here models, and vehicle acquisition services. Furthermore, the platform offers mobile applications, allowing dealership personnel to conveniently access the CRM through iOS and Android devices, ensuring they stay connected and responsive, regardless of their location.
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