
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
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Customer experience shouldn't run on disconnected tools and static scripts. Dialpad Contact Center brings voice, digital channels, and human agents together in a single AI-native platform, built to act — not just record — on every customer interaction.
This is Agentic AI in practice: agents that reason through a problem, take the next step, and drive it to resolution without waiting on a human to intervene. Where legacy systems leave data trapped in silos, Dialpad Contact Center closes that gap, linking voice and data so context travels with the customer instead of getting lost between systems.
The payoff compounds. Dialpad has already generated over 775 million AI recaps, and each new interaction adds to a growing base of operational intelligence — sharper resolution paths, more productive agents, better outcomes quarter over quarter. None of it runs unchecked: Dialpad's Guardian layer keeps AI operations secure and governed, so intelligence scales without sacrificing oversight.
In practice, that means up to 80% of issues get resolved autonomously, freeing your team to focus on the conversations that genuinely need a human. Intelligence works at the edge; people stay at the center of the experience.
And you don't have to take the ROI on faith. Through Dialpad's Proving Ground, enterprises can validate performance and cost savings before rolling out at scale — a far more reliable path than betting on a brittle, rules-based bot.
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Qualified
Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster.
Conversations:
Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations.
Signals:
Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations.
Piper is an AI SDR designed to automate your inbound pipeline generation.
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Retell AI
Retell AI is a cutting-edge platform designed to empower organizations in the development, testing, deployment, and oversight of AI-driven voice agents, enhancing customer engagement effortlessly. It boasts functionalities such as call transfers, appointment management, and seamless knowledge base integration, enabling the generation of realistic conversations with little delay. The platform is compatible with multiple telephony systems and features multilingual support, positioning it as an ideal solution for international businesses. Retell AI's scalable architecture guarantees dependable performance, adeptly managing significant call volumes. Furthermore, it offers extensive monitoring tools to assess call effectiveness and user sentiment, encouraging ongoing enhancements of voice agents while fostering a better understanding of customer needs. This comprehensive approach ensures that businesses can adapt and thrive in a rapidly changing digital landscape.
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