Atom Description
EQ is excited to announce the launch of GeoCohorts, an advanced privacy-conscious approach to user aggregation and targeting that utilizes our highly developed POI management strategies and hyperlocal toolkit for real-time engagement. No matter what market you aim to reach, Atom is equipped to fulfill all your programmatic media buying requirements. While hyperlocal targeting is not a novel idea, achieving precision at scale and extracting meaningful insights for campaigns has often been overlooked in favor of generalized categories with standard radii. Atom features a comprehensive categorized global POI database that allows users to pinpoint the precise locations they wish to target. Whether the focus is on a multinational chain or local coffee shops, Atom empowers hyperlocal marketers with custom polygon mapping and detailed location reporting, enabling them to connect with their desired audience at the right moment while also gathering essential insights for campaign enhancement and overall business intelligence. This innovative platform ensures that marketers can navigate the complexities of hyperlocal advertising with greater efficiency and accuracy.
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Integrations
No Integrations at this time
Company Details
Company:
EQ Works
Year Founded:
1994
Headquarters:
Canada
Website:
www.eqworks.com/platforms/atom/
Media
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Product Details
Platforms
Web-Based
Types of Training
Live Training (Online)
Customer Support
Business Hours
Online Support
Atom Features and Options
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