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Amazon Ads Description

Amazon Ads supports the growth of businesses and brands, regardless of their size. If your aim is to enhance brand visibility, promote your products, services, or brand, stimulate purchases, or boost customer loyalty, we provide the essential tools to identify the ideal advertising solutions that yield tangible results. To help you begin, we offer an overview of the advantages of digital advertising, information on Amazon Ads' diverse product offerings, a framework for establishing advertising objectives, and a glossary of frequently used industry terms. The ever-present digital landscape has created innovative avenues for customers to find, explore, and purchase products and brands. Digital advertisements can take various forms, including text, images, or videos, and can be found across multiple platforms, such as websites, social media, and streaming services. The realm of digital advertising presents numerous benefits, allowing businesses to connect with their audience in more meaningful ways. By leveraging these opportunities, companies can maximize their reach and engagement effectively.

Integrations

API:
Yes, Amazon Ads has an API

Reviews - 8 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Amazon
Year Founded:
1994
Headquarters:
United States
Website:
advertising.amazon.com

Media

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Webinars
In Person
Training Videos
Customer Support
Business Hours
Online Support

Amazon Ads Features and Options

Amazon Ads Lists

Amazon Ads User Reviews

Write a Review
  • Name: Samantha H.
    Job Title: Digital Marketing Specialist
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Incredible Customer Reach

    Date: Mar 18 2022

    Summary: Overall the accessibility on or off Amazon's site for our ads to be seen by potential buyers is such an immense resource.

    Positive: A really successful way to implement pay-per-click ads online and reach a large array of customers. Implementing this tool has changed how many of our clients advertise.

    Negative: Sometimes it can be inconvenient to not see as much return as we spend on the ads, but that's often times not the case!

    Read More...
  • Name: Sundar Y.
    Job Title: Data Scientist
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best for large scale advertising.

    Date: Apr 15 2021

    Summary: Overall, Amazon Ads is of the most effective ads platform because of its feature it becomes very easy to target your ads make money.

    Positive: - You can do all kinds of ads from sponsored to video ads.
    - It offers a ton of tutorials for ads.
    - You get full control over your ad and targeting.

    Negative: - Making custom ads on amazon ads feels challenging sometimes.

    Read More...
  • Name: David B.
    Job Title: Cloud Developer
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Target your ads strategically.

    Date: Mar 30 2021

    Summary: Overall, Amazon ads is a great business software and very easy to use relative to other ad targeting platforms.

    Positive: - first of all, it is very easy to use and makes the whole ad targeting process a piece of cake.
    - You get a very good amount of control over how your ads will be shown to the audience.
    - It has some great tools like cookies that comes very useful sometimes.

    Negative: - It tends to get a little cluttered every now and then, but this is a minor issue and can be fixed after updates.

    Read More...
  • Name: Junaid A.
    Job Title: Front End Developer
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Target Your Ads With Strategy.

    Date: Feb 23 2021

    Summary: Overall, Amazon ads have a quite good user experience. You can target your ads efficiently and strategize them with ease.

    Positive: -It assists you with creating strategies and optimizing them.
    - It made sponsored ads relatively easy to use.
    - The interface is simple and user-friendly.

    Negative: -Occasionally the ads are not worth the cost.
    -It slows down the interface during busy hours.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Executive Administrator
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User, Administrator
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Amazon Advertising is a real GOAT when it comes to online marketing

    Date: Nov 29 2020

    Summary: My general overview is brief as I have nothing that I dislike about Amazon Advertising. It has improved content management and online marketing.

    Positive: With Amazon Advertising, it has been easy to advance leads since we gather customers from the emails sent to individuals that sign up to the newsletter.

    Negative: For years, I haven't encountered challenges while utilizing Amazon Advertising on my end.

    Read More...
  • Name: Sarah W.
    Job Title: Human Resources Executive
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Seamless marketing and advertising platform

    Date: Sep 26 2022

    Summary: I fully support the use of this platform in both small and large scale enterprises. We could not have achieved our sales target without this powerful tool.

    Positive: We have increased sales and improved our brand advertising strategies with Amazon Advertising. It is easily integrated with other application across the enterprise. We achieved faster ROI since we deployed it.

    Negative: I have not experienced any operational weaknesses in the entire marketing infrastructure.

    Read More...
  • Name: Mathew W.
    Job Title: IT Support
    Length of product use: 2+ Years
    Used How Often?: Monthly
    Role: User, Administrator, Deployment
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Simple advertisement platform with easy

    Date: Sep 07 2021

    Summary: Affiliate game is a difficult scheme to make money with, and amazon does a good job of making it as easy as possible, but still small margins means a lot of hounding for pennies.

    Positive: Very easy to set up affiliates directly from the product page, multiple linking, easy tracking of earnings.

    Negative: Very small margins, requires lots of volume in any aspect in order to get realized returns.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Strategic Account Specialist
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Amazon Advertising Insight

    Date: Nov 24 2020

    Summary: Overall: it has been great working with Amazon Advertising since we are able to generate high leads.

    Positive: With Amazon Advertising, it has been perfectly easy to enhance online marketing.
    Sending outbound emails is another great aspect.

    Negative: I don't like that Amazon Advertising charge a lot for paid SEO tools.

    Read More...
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