Best Mobile App Optimization Tools in the UK

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Seeing what's happening on your website or apps can help you accelerate growth. Kissmetrics is ideal for SaaS product or marketing teams. We provide the information you need in order to acquire qualified prospects, convert more trial customers into paying customers, and decrease churn. Kissmetrics is also suitable for ecommerce product marketing and product teams. We provide the information you need in order to optimize your checkout funnel, convert loyalists into customers, and increase your customer's lifetime value.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

Heap is an infrastructure that automates insight for all businesses. Heap is innovative and rich in features. It allows companies to automate user analytics, so they can concentrate on their core business. Core, Warehouses, Conversion, Enrichment and Conversion are all Heap products.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Alchemer provides the ideal customer, market, and employee feedback solution for any company that has outgrown SurveyMonkey or doesn't want the expense and complexities of Qualtrics. The Alchemer Platform is the fastest, easiest, most effective way to close the feedback loop with your customers and employees. Now you can collect the best feedback with Alchemer Survey and Alchemer Mobile and close the loop with Alchemer Workflow.

CleverTap is an integrated analytics and engagement platform that solves retention. To increase customer retention and lifetime value, build deeper relationships with customers, whether you're just starting an app or have millions of MAUs. CleverTap allows brands to eliminate the hassle and expense of integrating and maintaining multiple platforms for analysis, segmentation, and engagement across mobile and web. CleverTap offers a 14-day trial for apps with more than 100K MAUs. You can easily integrate and cancel at any moment. You can contact customer support right from the dashboard. There are no hidden fees or charges. CleverTap's scalable solutions are trusted by more than 8,000 brands, including Domino's, Vodafone, BookMyShow and Gojek.

Kumulos, the customer engagement platform, is easy to use and offers a 360-degree view to help you create long-term customers. Features include in-app messaging, web push notifications, and mobile push notifications. Kumulos Mobile Marketing Hub allows you to create omnichannel campaigns and manage them all from one location - the Kumulos Mobile Marketing Hub. You can personalize your campaigns with features like rich interactive messaging, geotargeting, audience segmentation and channeling. Kumulos is fully automated and can deliver receipts and intelligent delivery, taking the guesswork out campaign timing. To acquire new customers, use features like ASO and deferred deep linking. Analytics and reporting enable you to monitor all aspects of performance and to continuously improve. Crash reporting and diagnostics make sure your app is always fully functional. They also prioritize fixes so you can offer an excellent user experience. Kumulos offers a 30-day free trial.

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

LogRocket combines session replay and performance monitoring with product analytics, empowering software teams to create the perfect product experience.

Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.

AB Tasty, a global leader of AI-powered experience optimization, empowers brands to create better experiences for their customers on their websites and mobile apps by leveraging personalization, experimentation and recommendations. AB Tasty integrates web-based and API-based services into a single platform that allows companies to create seamless experiences for their customers. AB Tasty’s platform helps brands align their digital, ecommerce, and product teams around revenue goals. This is done by optimizing and enhancing digital experiences. Founded in 2013, AB Tasty's client list includes world-leading companies such as Kering and McDonald's. It also includes L'Oreal, Disneyland Paris and LVMH. AB Tasty operates 12 offices in North America, Europe and Asia Pacific.

Turn your product into a growth engine. Your users expect frictionless, product-driven experiences. Appcues will help you grow your business faster. Appcues is a better user experience that leads to more profitable and faster growth. We created the Product-Led Growth Platform. Appcues makes it simple to deliver exceptional user experiences at large scale and unify your company around the product's greatest lever for growth. Appcues assists companies in delivering positive customer experiences and scalable business growth. Personalized onboarding experiences will impress users. Make a great impression. Engage, educate, and guide users to value quickly to onboard and activate them. Using prompts and walkthroughs that are timely and contextual will increase feature adoption and engagement.

Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.

Adjust, a mobile measurement firm, allows you to centralize all your marketing activities. Adjust allows users to track all their marketing channels and aggregate their conversion information for detailed analysis. Adjust offers real-time protection from mobile ad fraud. Adjust provides users with clean marketing attribution data that allows for precise analysis. Adjust allows users to quickly and easily gather valuable mobile marketing data points.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Leanplum is the only tool that can personalize and optimize every customer touch point for app-first businesses. Leanplum is the only company that focuses exclusively on engagement, personalization, and optimization for gaming subscription, on-demand, mobile apps, and mobile retail and finance. We are familiar with all aspects of the app industry workflows and use case. The only solution that combines LiveOps promotions and Lifecycle Marketing with the ability to control live events & sales via remote configuration, built on a strong foundation of realtime data and A/B testing. Only solution that combines Lifecycle Marketing and the ability to personalize the Product Experience. It is built on a strong foundation of realtime data and a/B testing. You can activate users by providing personalized multi-channel engagement that is real-time. You can build a loyal user base through providing relevant content based upon behavioral data and triggers.

Taplytics offers cross-platform, zero-bloat AB Testing solutions that enable the best apps and websites today. You have complete control over your releases. With the most advanced feature management platform and experimentation platform, you can instantly test and roll out new features. Taplytics is a full-stack, A/B testing platform that helps product, engineering and marketing teams increase revenue through any of their server-side or client-side applications. Controlled feature rollouts reduce deployment risk and increase development time. You can choose from our flexible API, private cloud, SDKs, and on-prem deployment options. We are proud to offer the industry's best Customer Success Team. You will get real-time technical assistance from real people. Our clients report a half-hour reduction in engineering time. Find enterprise-grade A/B testing solutions for any client-side and server-side application.

True digital adoption empowers users to keep up with technology. WalkMe's Digital Adoption Platform makes it easy to use any software, website or app. Our comprehensive solution analyses and automates processes, providing proactive, step-by–step guidance. Users can complete tasks quickly and easily with our comprehensive solution.

UXCam is a market leader in app analytics. It empowers mobile teams with high-fidelity, contextual and fast insights. UXCam is a market leader in app analytics, providing mobile teams with high-fidelity, contextual and fast insights. To uncover patterns in app usage, record, analyze and share sessions. Find out the "why" behind user behavior. Qualitative insights can be derived from app metrics. Replay sessions with custom events You can create event-based funnels. Zoom in on specific funnel segments. Get a complete view of how users interact with and navigate through your app. Identify UX problems and drop-off points. Identify and fix design issues within your app. Discover how users interact with each screen. To reduce churn and increase retention, continuously improve UX. Identify and fix app crashes, bugs, and UI freezes. Export technical logs to share with other teams. This will ensure smooth release cycles.

Apptimize is an innovation engine that enables industry-leading experimentation as well as feature release management. It supports the creation of exceptional user experiences on all digital platforms, including mobile, hybrid, OTT and web. Companies are creating mobile apps to ensure an omnichannel presence. Apptimize allows them to test and optimize these apps in order to achieve and exceed their business goals. Companies such as HotelTonight and Glassdoor, A&E, Stash and others have customers. They reach more than 2+ Billion users worldwide.

Plotline allows product and marketing teams to make rapid changes to an app so that they can achieve their adoption and onboarding goals without relying on engineering. You can personalize your app's user journeys by selecting from a variety of options, including videos, spotlights and tooltips. Insert native content into any section of your application to test new messaging and design, or to test journeys. Use multiple UI elements to communicate with your users.