Userflow is a product adoption platform B2B SaaS teams use to turn new signups into retained, active users through in-app guidance—without writing custom UI code. Adoption Studio is the builder: product and marketing teams configure Tours & Guides, Checklists, Tooltips, Banners, Surveys, and a Resource Center, target them with segmentation, and trigger them off events, attributes, or user behavior. Adoption Agent handles the on-demand side—it reads a user's question, pulls the right Flow from the library, and walks them through it in the app instead of just replying in text, giving CS teams an AI layer without adding headcount. FlowAI powers both products. For anyone building on top of Userflow, a bi-directional MCP exposes flow and user data to any LLM—Claude, ChatGPT, or your own tooling—so you can query analytics or create a new Flow programmatically instead of clicking through a UI. Net result: faster onboarding, higher feature adoption, and fewer tickets landing on engineering