Best Marketing Software for Iterable - Page 2

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.

Accelerating B2C expansion through actionable AI solutions. With comprehensive consumer insights, reliable algorithms, and seamless integrations, we can facilitate your growth within a mere 6-8 weeks. Focus on prioritizing, personalizing, and enhancing every customer interaction. Broaden your outreach while effectively targeting your advertising budget towards the ideal audience. Utilizing Reach, you have the capability to create tailored lookalike audiences from a pool of over 290 million U.S. consumers, enabling you to engage them across diverse channels, both online and offline. Our sole focus is on leveraging AI for the B2C customer journey, and we have maintained our position as the industry leader for more than five years. We seamlessly connect with over 260 systems, enhancing your efficiency with AI in every aspect of your daily operations. We are committed to data non-proliferation, ensuring you have access to valuable data without compromising individual privacy. This approach not only safeguards consumer information but also empowers businesses to make informed decisions based on aggregate insights.

Experience collaborative and scalable email production tailored for both brand and agency teams. Revolutionize the way your team designs marketing emails by developing a customizable, modular Email Design System with our intuitive yet robust syntax. Empower your copywriters and editors, who are most familiar with your content, to take charge of the email creation process. Our user-friendly drag-and-drop visual editor enables them to construct emails effortlessly without any prior knowledge of HTML. You have the option to download the HTML for integration into your platform, or seamlessly connect Taxi to your Email Service Provider (ESP). Allow your team members to excel by managing access and permissions effectively. By streamlining the email campaign creation process, you can respond more swiftly to market dynamics and competitive pressures. Enjoy the ability to send test emails in real-time while editing, and utilize integrations like Litmus to preview your designs across more than 90 email applications and devices. Set up intricate campaigns that support multiple languages and segmentation with just a few clicks, ensuring that you reach your audience effectively. Establishing an Email Design System not only defines your formatting and layouts but also guarantees that your campaigns remain consistently aligned with your brand identity. Ultimately, this approach not only enhances efficiency but also cultivates creativity within your marketing efforts.

Our outbound phone and SMS sales platform is designed to facilitate more engaging conversations, enabling you to accelerate your growth objectives significantly. The essence of boosting conversion rates lies in fostering these conversations, which in turn cultivate relationships that enhance customer experiences, drive sales, and improve retention rates. It's vital to treat your customers with utmost care, as failing to do so may lead them to seek alternatives. By leveraging branded, event-driven phone sales, our clients gain a competitive edge that propels their success forward. With exceptional engagement rates, you can begin generating increased revenue right away. Our platform boasts three times the answer rates of standard calls and offers superior engagement compared to other marketing channels. Utilize our intuitive drag-and-drop journey builder to easily design event-driven outreach via calls and texts, no matter the CRM, CDP, or customer service application you use. Be present at the optimal moment with the perfect message, and your customers will appreciate your attentiveness. You can manage calls and texts all in one interface, complete with a unified conversation history and comprehensive customer profiles, enhancing your ability to connect effectively. This streamlined approach not only simplifies your outreach efforts but also ensures that your communication strategies are consistently aligned with your customers' needs.

Simon AI is a marketing platform driven by artificial intelligence, aimed at assisting organizations in leveraging customer data to effortlessly initiate personalized campaigns across various digital platforms. By merging a flexible customer data system with self-sufficient AI agents, it assesses customer behaviors, contextual cues, and business metrics to develop precisely tailored marketing experiences. Rather than having marketing teams manually sort through audience segments or execute intricate queries, Simon AI empowers marketers to establish business objectives, like boosting conversions, reducing churn, or encouraging repeat purchases, while its AI agents take care of data organization, insight extraction, and campaign implementation. Furthermore, it incorporates a variety of information, including customer interactions, transaction history, and contextual variables such as browsing habits, inventory status, weather fluctuations, and social media activity, to facilitate timely and pertinent marketing responses. This innovative approach not only streamlines marketing efforts but also enhances the relevance of customer interactions, ultimately leading to improved business outcomes.

Email Creation Platform. Email creation can be dramatically reduced without the need for additional staff or compromises in quality. Stensul integrates seamlessly with the most popular automation platforms. You can optimize your team's resources without having to hire staff or compromise on quality. Guardrails allow marketers to create emails in minutes. Facilitate collaboration so teams can create high-performing emails that deliver results. Instead of communicating in disconnected messaging platforms, an end-to-end platform connects all team members.