Best Marketing Software for Demandbase

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster. Conversations: Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations right on the website. Signals: Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations on the website.

Your customers have high expectations. Companies that can deliver personalized, fast and easy buying experiences are the ones that will succeed in a world that is increasingly on-demand and instant. Drift can help you with this. Drift combines chat, video, and automated to remove friction from business buying. Drift allows you to have conversations with potential customers on your terms. Drift is used by over 50,000 businesses today to increase revenue, reduce sales cycles, and make purchasing easy.

Target the right buyers, learn key insights, and engage through personalized outreach. Keep track of key lead changes and company changes. Reach out to prospects and engage them. With a search that returns the most relevant prospects, you can find the right people and companies. With personalized suggestions, quickly find the right people in your target accounts. Save the leads and accounts that you sell to automatically and log Sales Navigator activity into CRM in one click. Get information about your leads and accounts, including job changes. You can organize your leads and accounts using tags. Notes can be synced back into CRM. The expanded list of people who viewed your profile within the last 90 days can be viewed here.

Optimize your website to increase customer value High ROI A/B Testing to (Actually!) Grow Your Business We have created a tool that eliminates many of the problems associated with other platforms and allows you to focus on your optimization strategy. Convert's tool is the only enterprise solution that does not store personal data in its default setting. It also uses first-party cookies to track visitors accurately. We are here to help you. ConversionXL tests show that we are the fastest testing tool. We've beat the blink that skews results, and damages your reputation. No more waiting. We are human experts who can help you. They know the tool inside and out, value your time, and won't stop until you're happy. Many plans include unlimited domains, tests, and projects. You also get advanced developer options and top-notch training add-ons. You can test it if you think it.

Engage more quality prospects with ion, the best interactive platform to create data-driven experience without any developer code or tech-savvy resources. You can now use your existing team and existing content to create experiences that drive results. These are some of the top brands' case studies! ion offers a wide range of services that will increase your bandwidth and get the results you want without affecting your budget, time, or schedule. Our platform and experience are used to create award-winning work. We'll even create it for you if you don’t have the time or desire to create your own interactive, data driven experiences.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Always Be Testing. Always Be Converting. You can easily create and run tests to increase sales, reduce cart abandonment, or build digital experiences that convert without IT involvement. You can create your experiences exactly how you want them without ever writing a line of code. VWO Editor has been trusted by thousands of CRO Experts and growth leaders for more than a decade to create and test experiences with millions of users. You can easily change the headline, CTA and images of any page. Modify pages already in use or create multiple versions of the same page. You can also make styling changes like changing the background color, font styles, or borders. Drag, move and hide options allow you to make layout changes such as bringing a form or offer to the top of the fold. Unlimitless undoes to correct your mistakes. You can access a whole library of widgets for testing.

Reachdesk allows B2B companies to deliver the moments of importance at scale using data-driven direct mailing and gifting.

98% of website traffic is anonymous. Lift AI predicts the visitor's 'buyer intention' in real-time so that you can convert them in chat, before they leave the site. Lift AI's sophisticated AI model predicts the likelihood of every visitor to buy or convert (known by 'buyer intention'). This is even though anonymous visitors may be included. Lift AI automatically surfaces web users with high buyer intent to allow your sales team to prioritize them via live chat (before they leave the site), while visitors with low buyer intent are engaged using chatbots. Combine Lift AI's buyer intention score with other intelligence tools to maximize their effectiveness. A high buyer intent visitor who is also a target account might be prioritized in chat and follow-up. Lift AI users convert 9x more visitors to their website via chat to pipeline.

Octane11 connects and enriches your B2B data, giving you more control, time and insight. B2B marketing teams waste too much time attempting to organize fragmented data. Octane11 combines 100% of all your data from paid, owned and earned sources to provide high-impact analytics. This saves time and simplifies decisions while delivering more sales intelligence. Octane11 dashboards for B2B can be used to analyze all paid tactics, owned tactics, and earned campaigns from a single screen. Data can also be exported to your own BI platforms like Tableau, Datorama or Looker or pushed directly to tools such as Salesforce, Outreach, and Salesloft. Octane11 offers B2B-specific enrichment and transformations that work with existing data warehouses, ELT/ETL tools, BI tools and data warehouses. It also delivers enhanced data directly to the built-in analytics of your choice or your own BI platform.

Tapistro is re-imagining GTM Orchestration in the AI era. Tapistro's AI-powered platform transforms how businesses collect, analyze, and leverage customer data: Intelligent Data Unification Our AI agents integrate signals from multiple sources, applying advanced intelligence to create comprehensive customer profiles. This enables personalized outreach campaigns at scale. Advanced Research Capabilities Deploy AI agents to extract insights about target accounts and individuals using publicly available data, accelerating market research and prospecting. Strategic Account Management - Connect diverse data sources - Create unified views across intent and engagement channels - Dynamically track account landscapes CRM Enhancement Automatically refresh your CRM with real-time data on existing and potential accounts, keeping information current and actionable. Centralized Prospect Intelligence Build a Prospect Data Platform with 360-degree profiles for all accounts and contacts. Centralize and optimize your total addressable market (TAM) with unprecedented precision. Tapistro: Transforming market intelligence through AI-driven insights.

Increase customer satisfaction and increase return on investment. Oracle Maxymiser is a tool that helps B2B and B2C marketers design optimized customer journeys on websites and mobile apps. It includes testing, personalization and recommendations, as well as insights. Find out what works and what converts. Oracle Maxymiser's visual editor allows for both technical and non-technical user collaboration. It seamlessly switches between code and visual editing. It doesn't matter if you are running A/B testing, or multipage funnel testing. To test the customer experience, pull audience data from any marketing platform. You can also combine it with Oracle Maxymiser session data to create a complete customer view. Segment traffic can be used to launch A/B and Multivariate testing. You can also segment traffic to see all variants in the sales funnel. With Oracle Infinity-powered Heatmaps, you can discover new testing opportunities and gain additional insight into the digital experience.

Increase Lead Conversions by 51% Guaranteed! The world's leading content engagement platform for lead conversion and lead enrichment powered by AI counts some of the best B2B companies around as customers. Self Nurturing Landing Pages: Personalized content experiences. Visitors can view your content without completing a form. Hushly's AI engine will recommend the most relevant content to make the user experience more personal. Only request their business email address if they find your content valuable or want to save it. Eliminate junk form data: Only human-verified business profiles will be captured. Hushly will automatically enrich the business profile with a visitor's business profile by requiring only a business email address. The business profile is human-verified against a visitors public Linkedln account. Hushly prepopulates the country using the users lP. Hushly also obtains explicit consent from the user (GDPR/CASL/CCPA compliant).

The SmallWorld platform for relationship activation helps sales and marketing teams to accelerate revenue growth by leveraging warm introductions. Improved business results by introducing a new way to referrals and warm introductions. The many relationships within your extended network can make the difference between winning or losing a deal or getting that first meeting with an important prospect. SmallWorld introduction requests are converted 65% of the times, on the very first try, which is a 30x improvement compared to cold outreach. It was impossible to provide teams with the visibility and access necessary to make warm introductions an scalable channel. SmallWorld reduces the average sales cycle of sales and marketing teams by 30%+. SmallWorld leverages trusted relationships to gain access to senior-level executives, and creates multi-threaded cycles. By activating the entire organization as a trusted channel, companies can do more with less.