Best Marketing Software for Commerce Layer

Contentstack is an AI-powered composable digital experience platform designed to help organizations manage content, customer data, personalization, and automated digital workflows. Its API-first headless CMS enables businesses to create and distribute structured content across websites, mobile applications, ecommerce storefronts, and other digital channels. Content Cloud provides visual editing, content publishing, digital asset management, and integrated front-end hosting to streamline website development and content operations. Data Cloud combines customer information from multiple sources to create unified profiles and deliver personalized experiences based on real-time behavior. Its Lytics customer data platform supports audience segmentation, customer analytics, and activation of first-party data across connected systems. Contentstack Agent OS enables organizations to deploy AI agents that automate content tasks, access business context, and interact with integrated tools. Its Polaris AI assistant and Agent Builder provide capabilities for managing agentic workflows and developing customized AI-driven experiences. Contentstack Canoe monitors how AI platforms such as ChatGPT, Claude, and Perplexity represent brands in generated responses, helping businesses identify opportunities to improve AI search visibility. The platform also provides developer APIs, configurable workflows, application integrations, access controls, and enterprise security features for managing complex digital experiences.

Bynder’s digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets. Teams can quickly locate the right files, collaborate with real time edits and approvals, then distribute content to a variety file types and channels. Brands can have complete control over their brand marketing through one portal with Bynder's DAM as the core of their marketing tech stack.

Use the language you already love to prototype ideas quickly, develop production-ready communications applications, and run serverless applications on one API-powered platform. Twilio is a single fully-programmable platform with flexible APIs for any channel, built-in intelligence, and global infrastructure to support you at scale. Quickly integrate powerful APIs to start building solutions for SMS and WhatsApp messaging, voice, video, and email. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Consult our community of over 9 million developers for guidance and inspiration on your next project. Sign up and start building today.

Talon.One is an API-first promotion platform that allows businesses to seamlessly manage a variety of promotional activities, including coupons, referrals, discounts, loyalty programs, bundling, wallets, and gift cards, all in one centralized location. This powerful platform simplifies the complexities of running multiple promotions by providing a single interface to manage all aspects of your promotional strategy. By leveraging its fully equipped and easily customizable rule-based engine, brands can engage with their customers across multiple touchpoints, delivering targeted promotion campaigns that feel personalized and relevant. Talon.One enables the creation of automated workflows, allowing businesses to fine-tune and adjust their promotional activities in real-time, from anywhere, without the need for in-house development or maintenance. The platform's flexibility makes it easy for brands to scale their promotional efforts as they grow, while maintaining full control over how they interact with customers and optimize promotional campaigns. Whether you're running a small business or a large enterprise, Talon.One gives you the tools to design, execute, and refine complex promotions effortlessly.

Enhance media management and elevate user experience by automatically providing images and videos that are tailored and optimized for each individual user. Accelerate the loading of images and videos without sacrificing quality, automatically create different versions of media, and deliver high-quality, responsive experiences to boost conversion rates. An increasing number of businesses are opting for Cloudinary to achieve quicker market entry, improved team efficiency, substantial cost reductions, and enhanced conversion rates. Picture the possibilities that await you. A prominent global retailer chose Cloudinary to streamline their workflow and organization, leading to a marked improvement in the performance of their visually engaging pages. By adopting this innovative solution, they are now able to respond more effectively to customer needs and stay ahead of market trends.

Create, assess, and enhance your eCommerce site efficiently. Utilize Shogun, the leading page development platform favored by eCommerce teams and agencies, to construct and refine your webpages. This robust visual editor is cherished by both marketers and designers for crafting landing, blog, and product pages. Quickly pinpoint your best and least effective pages while keeping track of essential metrics such as sales, add-to-cart actions, bounce rates, session counts, and form submissions. Effortlessly produce various versions of the same page to conduct A/B tests, allowing you to discover which version yields a greater conversion rate. Monitor the performance of each version based on critical metrics like sales, add-to-cart rates, bounce rates, session durations, and form submissions. In Shogun, you can analyze vital metrics across all your pages, including user sessions, add-to-carts, bounce rates, device breakdowns, and more, ensuring you make data-driven decisions to boost your site's effectiveness and user experience. By leveraging these insights, you can continuously improve your eCommerce strategies and drive better results.

Directus is an Open Data Platform that allows you to manage any SQL database's content. It offers a powerful API layer to developers and an intuitive app for non-technical users. Directus is written entirely in JavaScript (primarily Node.js or Vue.js), and it is modular and extensible. This allows it to be tailored to your specific project needs. Our platform can be used to manage digital experiences as a headless CMS, a database client for democratizing information, or as a standalone web app for back-office CRM, inventory, business intelligence and project management.

Enhance user interaction, boost conversions, and increase total revenue through Dynamic Yield, an automated platform focused on conversion optimization. This innovative tool empowers users to personalize experiences, evaluate recommendations, track behavioral messaging, and conduct various tests. Additionally, Dynamic Yield helps users convert audience insights into practical user segments. Furthermore, it elevates marketing return on investment by facilitating targeted and contextualized campaigns. With its comprehensive features, users can effectively tailor their strategies to meet specific audience needs.

Yotpo is the most popular eCommerce marketing platform. It helps thousands of brands increase direct-to-consumer sales. Our single-platform approach integrates data driven solutions for reviews and loyalty & referrals, as well as SMS marketing. Yotpo empowers brands to create smarter, more profitable experiences that build and maintain customer relationships. We integrate with all the tools you use every single day, including Google, Instagram and top eCommerce platforms.