Best Marketing Software for atEvent

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Salesforce helps sales teams improve their performance and reach their goals. Salesforce is the most widely used CRM in the world. Salesforce gives teams access to tools that enable them to grow their accounts and find new customers. They also allow them to close deals faster and from any location. Salesforce offers many features, including contact management, opportunity management and lead management, email integrations, reports and dashboards as well as sales forecasting, files sync-and-share, and reports and dashboards. You will spend less time looking at spreadsheets and more time managing your business. No software, no hardware, no hassle. In minutes, our simple setup assistant will streamline sales and answer customer questions. Connect data from sales, service, marketing to create seamless, personalized experiences for buyers. You can see a complete customer view, including their account, activity history, connections, and more. You can also pull in social data to get a deeper understanding of your customers.

HubSpot's sales software will notify you when a lead opens an email. You can also track every interaction and organize all of your activities in one place. Start free and grow as you go. HubSpot's sales tools make it easy to save time at all stages of the funnel. You can queue up personalized reminders and follow-up emails that are automatically delivered at the right time. You can turn repetitive emails into templates, track their performance, and share the top ones with your entire team. You will be notified when prospects open an email, click on a link or open an attachment. This will allow you to follow up with the most important leads quickly and efficiently. You can connect with prospects via live chat on your website. This will eliminate back-and-forth emails and missed calls. Send a link to let leads choose a time that suits them both. Automate manual entry by automatically logging every lead's contact information, email opens and clicks. Automate tedious tasks such as lead rotation.

Salesforce Marketing Cloud Account Engagement, formerly Pardot, is the tool to use for B2B Marketing Automation without the need for complicated IT or Development assistance. The platform is designed to assist users in generating high-quality leads, and maintaining a full pipeline for maximum profits. The feature-rich interface includes tools for Analytics and ROI Tracking, Campaign segmentation, Channel Management Drip Campaigns Landing Pages Web Forms Lead Management, Nurturing & Scoring Multivariate Testing Search & Social Marketing Website Visitor Tracking. Create lasting relationships with your customers by aligning sales and service with personalized outreach. Create dynamic and personalized landing pages and emails with just a few clicks and no code. Give reps complete visibility of prospect engagement and seamlessly transfer leads.

Brilliantly personal campaigns that appeal to audiences across multiple channels, including email, search, video, and web, can intrigue them. Oracle Eloqua provides marketers with the best-in-class campaign and lead management tools. This allows them to engage the right buyer at the right time and provide real-time reporting and insight. Marketing automation software can help marketers and businesses streamline engagement, increase efficiency, and expose real-time insights that can drive ROI. Integration and modern platforms are essential for successful lead management, demand generation, and email marketing engagements. They allow potential customers to be tracked across all digital channels and provide exceptional customer experiences. What is your business's marketing automation maturity and performance relative to its peers?