Best Marketing Software for Amazon Marketing Cloud

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

Companies are finding it harder to compete in today's global marketplace due to increased global competition. These companies are looking to improve sales by fostering meaningful interactions with customers, shoppers, channels, and consumers. Consumer products companies have always had a large number of solutions in their front offices. Accenture and Salesforce are attempting to solve this business problem by establishing a single system for engagement for sales processes on one platform. This platform integrates Salesforce capabilities with Accenture’s extensive experience in the consumer goods sector. Accenture Cloud Trade Promotion Management allows you to plan and execute winning promotional campaigns. It also provides a comprehensive overview of trade spending, investments, and profitability. Accenture Cloud Retail Execution empowers your field sales team and management to deliver more relevant and compliant promotions.

Amazon Brand Lift can be used by your brand to measure the recognition, attitudes and preferences of customers, as well as their intention, favorableness, and recall. The Amazon Shopper Panel can provide valuable insights into your campaign's impact in relation to your brand measurement goals. Amazon's Brand Lift Studios are designed to help advertisers quantify the impact of campaigns on the top of the funnel and the middle of the funnel in a clear, easy, quick, and safe manner. Amazon's Brand Lift allows you to see the overall increase of brand statistics for your ads as well as analyze aggregate survey results by audience segment. This includes age range, family earnings, gender identity and frequency of ads. Select the campaign you want to measure, use templates for creating survey questions, and then review your results on demand. You can also get results directly via the Amazon Ads API.

CMO insights help advertisers optimize campaign tactics and maximize media ROI. CMOs offer a holistic marketing strategy that includes a unified view on your campaigns. Advertisers can measure and compare the impact of strategies and tactics for the top, middle and bottom of a funnel. CMO's online article-level reports show the relationship between audiences and locations in terms of results. CMOs are able to provide agility in order to optimize and drive the effectiveness of campaigns. Omnichannel Statistics (OCM), a tool that allows advertisers to measure the total impact of their campaigns on Amazon and other sites, while the campaign is still in its middle period of advertising, is a way for them to do so. CMOs incorporate insights from all channels, including Amazon and off Amazon as well as online shopping and offline activities. All Amazon Ads offer privacy and security. All reports are anonymized and aggregated.

Our team takes pride in the accuracy of our product data feeds. Our Commerce Intelligence suite has evolved and is now a core part of our powerful eRetail Suite. We collect information on over 60 million SKUs each day. Our Feed Management solution optimizes and manages product data feeds to maximize sales on Google Shopping and other data-driven platforms. BuyNow provides real-time pricing to brands' customers, wherever they are browsing the web. Customers can easily purchase any digital engagement by making it shoppable. Our Consulting team creates the digital commerce of the future. We love to imagine and create brand-new solutions that keep our clients at the forefront of their competition.