Best Marketing Automation Software in the UK

Find and compare the best Marketing Automation software in the UK in 2026

Use the comparison tool below to compare the top Marketing Automation software in the UK on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    ActiveCampaign Reviews
    Top Pick

    ActiveCampaign

    ActiveCampaign

    $15 per month
    17,148 Ratings
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    ActiveCampaign provides a visual builder that allows you to create complex automations with ease, enhanced by AI capabilities. Simply outline your objective in straightforward terms, and the AI Automation Builder will craft entire workflows, including triggers, actions, and branches, for email, SMS, WhatsApp, and CRM. This way, you can effectively nurture, convert, and retain a large customer base.
  • 2
    Klaviyo Reviews
    Top Pick

    Klaviyo

    Klaviyo

    $0/month
    5,228 Ratings
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    Streamline complete lifecycles through multi-channel workflows that respond to real-time occurrences—such as website interactions, transactions, subscription adjustments, and beyond. Marketing Agent harnesses the power of AI to develop your email marketing approach, generate content, and maintain an active schedule. Activate communications across any platform, automatically test different versions, and utilize predictive analytics to guide timing, reduce churn, and determine the next optimal step. Oversee everything from a single dashboard with consolidated profiles, ensuring that each automation remains precise, aligned with your brand, and focused on performance.
  • 3
    Attentive Reviews
    Top Pick

    Attentive

    Attentive Mobile

    1,435 Ratings
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    Communicate with your customers through messages they find valuable and are motivated to respond to. Attentive offers an advanced SMS and email platform driven by AI, designed to assist businesses ranging from large retailers to budding e-commerce entrepreneurs in enhancing customer engagement and generating substantial revenue. Our services will enable you to accurately target your desired audience and track essential metrics, allowing you to fine-tune your marketing strategies effectively. With more than 100 versatile integrations, you can easily link our platform with your existing marketing tools for a more cohesive experience. We collaborate with cutting-edge leaders across various sectors, including retail and e-commerce, food and beverage, as well as media and entertainment. By utilizing Attentive’s innovative SMS and email solutions, you could potentially see a doubling of your return on investment within just a few months. Explore the benefits of our complimentary 30-day trial today to experience the difference firsthand.
  • 4
    Brevo Reviews
    Top Pick

    Brevo

    Brevo

    €25 per month
    24 Ratings
    Introducing Brevo, previously known as Sendinblue — your go-to platform for enhancing customer connections through various channels like Email, SMS, and Chat. This comprehensive toolkit is designed to transform casual visitors into loyal customers. Engage your audience by reaching them directly in their inboxes with visually appealing email campaigns, and send tailored messages that go right into your customers' hands. Brevo enables businesses to cultivate and strengthen relationships through tools such as marketing automation, email outreach, transactional messaging, and SMS services. What sets us apart? Our exceptional customer happiness team drives Brevo, and our flexible pricing plans are sure to bring a smile to your face. With a seamless integration of diverse services in a single, easy-to-use platform, we strive to make your sending experience enjoyable and effective!
  • 5
    SendPulse Reviews

    SendPulse

    SendPulse

    $9 per month
    2 Ratings
    Multi-channel marketing automation platform that allows marketers to create personalized promotional campaigns. You can choose from SMS, email, or web push notification. Or you can combine multiple channels into one campaign to create a complex message sequence. The platform offers all the tools necessary to automate email marketing. You can also create subscription forms and grow your mailing list. Drag and drop is intuitive and allows users to create mobile-friendly email templates. Or, they can choose from a large gallery of predesigned templates. The company also offers a transactional email service, which allows users to send up 12000 emails for free via SMTP and API. SendPulse offers its own chatbot creator. You can create a Telegram chatbot or a Facebook Messenger chatbot to send personalized messages or as an autoresponder.
  • 6
    Routee Reviews

    Routee

    AMD Telecom

    $0.01 one-time fee
    2 Ratings
    Routee is an intelligent omnichannel communication platform. (CPaaS), Routee offers advanced Web and API automation for all industry sectors. Routee's services are powered by AMD Telecom's strong infrastructure. They enable businesses to optimize marketing and business processes. -SMS Marketing: Custom-made messages based upon customers' individual preferences -Email Marketing: personalized newsletters and email campaigns based upon audience behavioral data -Transactional email: automated emails to customers regarding important data about their transactions -Marketing Automation: Rich forms & customer data capture. Automate repetitive marketing tasks and track marketing campaigns. -Two factor authentication: A second layer of security that includes fallback via SMS, Voice, Viber, and Missed Call -Cloud IVR: Multilingual capabilities, including the ability to convert speech into text and text to human-sounding text -Push Notifications: personalized web and mobile push notifications based on segmentation.
  • 7
    Bonzo Reviews
    We don't identify as a CRM; rather, we specialize in Conversation Software. Bonzo enables business owners to engage in large-scale conversations and amplify their voice through straightforward automation and genuine outreach. With our platform, you can effortlessly create automated workflow campaigns utilizing five follow-up channels: SMS, email, video, calls, and voicemails. Tailor your communication to resonate with your audience by using custom data fields that reflect their identities and needs. Our mobile app, Bonzo Go, allows you to interact with prospects seamlessly. Leverage our tested, ready-made campaign templates to foster inbound conversations effectively. You can be operational in just minutes, sending bulk texts, emails, and voicemails to your contacts with only two clicks. Manage your interactions and contacts with ease, setting reminders for follow-ups, sending documents, or checking back in with prospects. Additionally, you can distribute leads among team members in a round-robin fashion and monitor each lead's development. This streamlined approach not only saves time but also enhances your overall engagement strategy.
  • 8
    Salesmate Reviews

    Salesmate

    Salesmate

    $12/month/user
    1 Rating
    Salesmate, a web-based integrated CRM platform that allows your business to automate, accelerate, and grow revenue by having your entire sales, marketing, and CS team working together under one platform. Salesmate is used as your one source of truth giving you a 360-degree view of all of your contacts. Your Marketing Team can create laser-focused campaigns based on your companies initiatives. Your Sales Team will be able to manage their sales pipeline and be given the tools to make more calls, reach out faster, and never miss an opportunity because of disorganization. Finally your CS team will be able to manage your biggest client relationships and find upsell opportunities to drive more revenue for the business. With Salesmate, you will have the power to have all departments work together towards one goal. With their 15 day free trial, you can easily try Salesmate today!
  • 9
    Everlytic Reviews
    Everlytic's automation platform and bulk messaging allows you to: - Increase your marketing lists - Create personalized emails, messages and more - Track message engagement Do you want to make your customers feel more connected with your brand? You can, of course! Because connected customers are more likely to buy from you more often. Personalized automated marketing is key. We created Everlytic to make it easy and affordable to send hyper-personalized email, text messages, voice broadcasts and push notifications. Everlytic is trusted by leading companies to deliver more messages to more inboxes. Everlytic makes it easy to build superior customer journeys that target and connect people with relevant, timely messages. Resonating messages. Real-time insights are available into how your audience interacts and gives you the power to connect with them and convert them.
  • 10
    Go4Clients Reviews

    Go4Clients

    Go4Clients

    $50 per month
    Our Drips technology automates customer engagement. Go4Client's Drips feature combines SMS, Voice, Email, Mobile Landing Pages, and Email to communicate with customers. You can map out the customer journey to allow customers to flow through your sales funnel. You can trigger messages through different channels depending on the user's actions.
  • 11
    Trumpia Reviews

    Trumpia

    Trumpia

    $195 per month
    When it comes to communicating with your customers or staff, mass texting is unparalleled. However, not all texting platforms are created equal. Trumpia distinguishes itself by providing innovative features that elevate your outreach beyond mere mass notifications, allowing for targeted messaging and efficient task automation. This ensures that you can automatically send the appropriate message to the relevant audience. Our cloud-based platform is designed with user-friendliness in mind, offering a variety of tools for end-users. With Trumpia, you can effortlessly send customized messages at optimal times, all through automation. Enhance your operations and reduce the chance of human error with our response-driven and rule-based text automation systems. You can send and receive texts using your current phone number, keeping your personal number private. Trumpia promises maximum return on investment throughout the entire relationship with your customers and employees. By accommodating your subscribers’ preferred communication channels, you can guarantee that you effectively engage 100% of your audience, ensuring comprehensive coverage and connection. This level of engagement not only fosters loyalty but also enhances the overall effectiveness of your communication strategy.
  • 12
    SimplyCast Reviews

    SimplyCast

    SimplyCast

    $4.95 per month
    SimplyCast, an ISO 27001-certified company that provides multi-channel engagement software for companies worldwide, is a leader in interactive and multi-channel engagement software. SimplyCast provides both emergency and non-emergency communication technologies. SimplyCast offers over 20 communication tools and channels that can be used to maximize organizations' efficiency. The 360 Customer Flow Communication Platform by SimplyCast is a comprehensive solution that combines marketing automation, inbound and interactive communication. SimplyCast has customers in over 175 countries. This includes many of the most well-known brands in the retail, non profit, and hospitality industries. SimplyCast allows organizations to reach customers using the preferred communication method.
  • 13
    Amazon Pinpoint Reviews
    Amazon Pinpoint is a versatile and scalable service designed for both outbound and inbound marketing communications. It enables businesses to engage with their customers through various channels, including email, SMS, push notifications, and voice calls. The platform is user-friendly, making it straightforward to set up and adaptable for a wide range of marketing communication needs. Users can segment their target audience to ensure the right customers receive personalized messages tailored to their interests. Additionally, Amazon Pinpoint provides comprehensive delivery and campaign metrics to help assess the effectiveness of communications. As a service that can expand alongside your business, it has the capability to handle billions of messages daily across different channels. Getting started is simple, requiring just a few clicks within the Amazon Pinpoint interface. Suitable for both marketers and developers, the platform accommodates marketing, bulk, or transactional communication scenarios. Marketers benefit from the ability to visually design, orchestrate, and execute campaigns via the console, while developers can utilize Amazon Pinpoint APIs for tasks such as message dispatching, campaign scheduling, and monitoring user interactions on web and mobile platforms. This dual functionality ensures that both groups can maximize their communication strategies effectively.
  • 14
    XGATE Reviews
    XGATE is a full-service digital marketing agency that provides an extensive range of offerings such as CRM and loyalty programs, marketing automation, retail clienteling, e-commerce marketing, multichannel marketing, social media marketing, SMS gateway services, data management platforms, and business intelligence analytics. Our exclusive Digital Marketing Suite (DMS) empowers businesses to connect with their customers across various channels including mobile, email, social media, and websites, thereby improving marketing ROI and enhancing customer loyalty. This suite boasts essential features like real-time tracking of campaign performance, behavioral analytics, comprehensive reporting, and functions as a social CRM for both lead generation and nurturing. XGATE’s services aim to assist businesses in refining their marketing strategies and cultivating enduring relationships with their customers, ultimately driving growth and success. By leveraging our expertise, clients can navigate the complexities of the digital landscape more effectively.
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