Best Marketing Automation Software for Hootsuite

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Connect on a deeper level--personalize buyer experiences. Dynamics 365 Marketing allows you to build more rewarding business relationships by improving customer communications and creating seamless customer journeys to nurture leads, and empower sales teams. You can easily create personalized multichannel journeys that convey the right message at exactly the right time to build rewarding relationships. Marketing automation, shared data and business processes that are connected to Dynamics 365 sales enable seamless customer experiences. This allows you to nurture leads and increase your opportunities. Automated marketing performance can be improved with AI-driven insights, lead score and custom dashboards. Plus, Dynamics 365 Customer Insights integration allows for a 360-degree view to customers. You can personalize and expand the capabilities of Marketing by connecting it to the apps and services that you already use. Privacy features built-in help you comply with GDPR

To help you find your own path. We understand what it is like to start small and have big ideas. We support millions of customers at every stage of their business journeys. You can bring together your audience data, marketing channels, insights, and other information to help you reach your goals faster. Mailchimp allows you to promote your business via email, social media, landing pages and postcards -- all from one platform. We have features that will help you understand your audience and reach them when it matters the most. Our marketing CRM allows you to collect data about your contacts, and then turn that data into action. You can get a complete view of your audience and create campaigns that feel like conversations. With pre-built templates, pre-made segments and 1-click automations, we'll get you up and running quickly. Mailchimp makes selling stuff online easy, even if your store is not an e-commerce shop.

Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we deliver the performance and guidance to build strong connections and generate powerful results.

ActiveDEMAND is a marketing automation platform that can be used by marketers, digital agencies and small- to medium-sized businesses. ActiveDEMAND provides a rich array of tools that enable users to take their marketing efforts up a notch with streamlined campaign management, campaign recipe and attribution reporting. ActiveDEMAND offers a range of tools including call tracking, email marketing and reporting, powerful integrations, as well as powerful integrations.