Best Marketing Automation Software for 6sense

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

HubSpot Marketing Hub will help you grow your traffic, convert leads and prove ROI. HubSpot Marketing Hub is an all-in-one marketing software that helps brands and marketing professionals launch and maintain effective campaigns that help them get noticed. This includes SEO (search engine optimization), writing blogs and creating web content (CMS), as well as leveraging social media such as Facebook, LinkedIn, Twitter, and others. Marketing Hub will help you and your team increase traffic, convert leads, track your entire funnel, and more. Drag and drop your way into professional email templates and landing pages. You can quickly publish blog posts that make you an authority on any topic and help you get noticed online. Your content is responsive, so visitors can access it from any device. Get real-time SEO recommendations and create a content strategy that adapts for modern search. You can also find out more.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Visitors leave behind a trail of Digital Body Language. Reactful interprets these in real time and delivers the right message or information at the right moment. React with personalized notifications, guidance, or other visual elements that match their behavior. Reactful uses machine learning to understand visitor behavior over time, and automatically suggests new reactions. Reactful is your all-in engagement engine that finds new opportunities for conversion. You can take action faster with no modifications to your website or coding. Reactful Studio allows you to create and launch reactions in just minutes. No assistance from your technical or design team. Customize reaction text, colors, images, etc. In minutes, you can go from an idea to a live reaction. Reactions that look great and work well! Create reactions to grab the attention of website visitors and guide them to the completion of relevant website goals.

Brilliantly personal campaigns that appeal to audiences across multiple channels, including email, search, video, and web, can intrigue them. Oracle Eloqua provides marketers with the best-in-class campaign and lead management tools. This allows them to engage the right buyer at the right time and provide real-time reporting and insight. Marketing automation software can help marketers and businesses streamline engagement, increase efficiency, and expose real-time insights that can drive ROI. Integration and modern platforms are essential for successful lead management, demand generation, and email marketing engagements. They allow potential customers to be tracked across all digital channels and provide exceptional customer experiences. What is your business's marketing automation maturity and performance relative to its peers?