Best Marketing Analytics Software for RELAYTO

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.