bLoyal is a cloud-based loyalty and rewards platform that integrates with point of sales (POS) systems as well as eCommerce solutions. bLoyal can be used by small and large companies from different industries. Using bLoyal, users can create different buyer programs, offers, promotions, and loyalty points. Tiered award programs and other options are also available. bLoyal offers 360 CRM, which connects customers' reward points and purchases in a single profile.