Best Local Marketing Software for Shift

Podium is a comprehensive AI-driven platform designed to streamline lead management and customer communication for businesses, currently serving more than 100,000 customers. Its flagship feature, the AI Employee, guarantees round-the-clock engagement with leads, enabling faster responses that translate into higher conversion rates and increased sales. Businesses benefit from a unified dashboard that merges calls, texts, payment requests, and bulk messaging to nurture prospects and drive repeat business effectively. Podium’s intelligent automation handles customer inquiries seamlessly across all communication platforms, ensuring consistent and accurate messaging. The company has gained industry acclaim, appearing on Forbes’ Next Billion Dollar Startups, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies lists. Founded in 2014 and headquartered in Lehi, Utah, Podium enjoys backing from top investors such as Accel, Summit Partners, GV, and Y Combinator. Its platform empowers businesses to build lasting customer relationships through efficient, AI-enhanced communication. Podium continues to innovate, helping companies scale their lead conversion efforts globally.

Connect with your customers at no cost through Google. By utilizing a Google Business Profile (previously known as Google My Business), you gain access to much more than just a standard business listing. This complimentary profile enables seamless interaction with customers on both Google Search and Maps, enhancing your visibility. You have the opportunity to showcase your business's distinctiveness by uploading photos and sharing special offers, which can entice potential customers to choose your services repeatedly. Your audience is eager to reach out, whether it’s through phone calls, messaging, or posting reviews. With an expansion in transaction options, your potential to increase sales has never been greater. You can monitor various interactions such as clicks, calls, bookings, and follows, allowing you to understand customer engagement with your profile. Furthermore, managing these connections in a single, convenient location simplifies the process of tracking your business's performance on Google.

BrightLocal simplifies local marketing for businesses. Its comprehensive platform equips small to medium-sized enterprises, SEO agencies, and businesses with multiple locations with essential tools for thriving in local search, such as: - Reputation Manager: Effortlessly grow, monitor, and respond to your reviews from a single dashboard. - Local SEO Audit: Keep track of your positions in local search engine results pages and visualize your success. - Citation Tracker: Discover your business's online presence, identify duplicate listings, and analyze competitors' locations as well. Additionally, BrightLocal offers citation building services, ensuring your business gets listed on relevant websites. You can explore the full capabilities of BrightLocal completely free for 14 days, with no credit card required, allowing you to experience the platform's benefits firsthand. By taking advantage of this trial, you can determine if it meets your local marketing needs.