Pardot by Salesforce can be used to optimize B2B marketing automation without the need for complex IT or Development assistance. It is designed to help users generate high-quality leads and maintain a full sales pipeline to maximize profits.
The interface is rich in features and includes tools for analytics, ROI tracking, campaign segmentation, channel management, drip campaigns, landing pages, web forms, lead management, nurturing, & scoring, multivariate testing, search & social marketing, and website visitor tracking.