Best Lead Management Software for ZoomInfo Operations

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

ZoomInfo Sales allows you to maximize productivity, increase pipeline and reach a revenue potential that you never imagined possible. Create an account universe based upon your Ideal Customer Profiles. Reach decision makers with the largest B2B database of 65M+ phone numbers and 150M+ verified email addresses. Track companies searching for solutions similar to yours on the internet to identify and reach prospects early in their buyer's journey. Find and connect with decision-makers from companies that visit your website. Analyze customer calls, emails, and meetings to drive process improvements that will impact your bottom line. With our native phone dialer, and email tool, you can create and execute multi-touch sales campaigns. ZoomInfo Chat is a data-driven chatbot tool that reduces the time it takes to close sales. To free up your internal staff, set real-time lead alerts and automate lead-qualifying communications.

Salesforce helps sales teams improve their performance and reach their goals. Salesforce is the most widely used CRM in the world. Salesforce gives teams access to tools that enable them to grow their accounts and find new customers. They also allow them to close deals faster and from any location. Salesforce offers many features, including contact management, opportunity management and lead management, email integrations, reports and dashboards as well as sales forecasting, files sync-and-share, and reports and dashboards. You will spend less time looking at spreadsheets and more time managing your business. No software, no hardware, no hassle. In minutes, our simple setup assistant will streamline sales and answer customer questions. Connect data from sales, service, marketing to create seamless, personalized experiences for buyers. You can see a complete customer view, including their account, activity history, connections, and more. You can also pull in social data to get a deeper understanding of your customers.

Find sales-ready leads by researching relevant keywords and topics on the internet. Access to over 65M+ phone numbers and 150M+ email addresses. You can personalize your account universe using 300+ attributes, insights, and recent activities. Target prospects with targeted social and display advertising campaigns based on their job title, manager level, and department at companies that show buying intent. Target buyers and accounts of high value in your market. Market campaigns can be triggered with industry-leading buyer intention signals, scoops, or technographic data. You can easily plug-and-play your CRM or marketing automation software to target cross-systems. Attract website visitors to take action, convert them to leads, from initiating a conversation to filling out a form. You can engage, nurture, and convert more website visitors using real-time company insights as well as on-page behavior.