Best Keyword Research Tools for Google Ads

Find and compare the best Keyword Research tools for Google Ads in 2025

Use the comparison tool below to compare the top Keyword Research tools for Google Ads on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    WebCEO Reviews
    Top Pick

    WebCEO

    WebCEO

    $36.00/month
    15 Ratings
    WebCEO, a suite of SEO software tools, automates business marketing to dominate the niche. WebCEO's interface is intuitive and allows users to quickly access information about different campaigns and efforts. WebCEO integrates 23 online SEO Tools that every SEO user needs to perform website audits and analysis as well as keyword research, domain analysis, safe link building and other tasks. WebCEO also offers White-Label SEO tools, which allow users to restrict or grant full access only to their clients or colleagues.
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    SpyFu Reviews

    SpyFu

    SpyFu

    $33 per month
    2 Ratings
    SpyFu reveals the search marketing secrets of your most successful competitors. You can search for any domain to see all the places they have appeared on Google: every keyword they bought on Adwords, each organic rank, and every ad variant in the past 14 years. You can also learn how to connect with these domains. You won't find these leads anywhere else.
  • 3
    Google Search Console Reviews
    Search Console reports and tools allow you to measure and correct search traffic, fix problems, and make sure your website stands out in Google Search results. You can find out which queries led users to your content and analyze clicks and impressions. Submit sitemaps and URLs to track. To ensure that Google has the most current version of your website, check your index coverage. Get email alerts whenever Google detects problems on your website. You can check which URLs are affected and notify Google once they have been fixed. The URL inspection tool allows you to inspect, index, and publish information about your pages. It is derived directly from the Google index. Search Console tools and reports allow you to monitor, test, and manage your AMP pages. With custom reports, you can test and improve your website's mobile usability.
  • 4
    Semrush Reviews
    Top Pick
    Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
  • 5
    WordStream Reviews
    Online advertising is easy. You can convert 60% more leads to customers for 10% less. WordStream can help you make this happen for your small business. Our software and services can be used by small and medium-sized businesses to drive big results with online advertising. Our software and services can help you scale your agency, build your team, and drive online advertising growth for clients. How does your Google Ads account compare to your competitors? WordStream's award winning software and expert team can help you.
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    Rank Ranger Reviews

    Rank Ranger

    Rank Ranger

    $15.00/month
    2 Ratings
    Rank Ranger's Search Engine Rank Tracker provides comprehensive, daily rank reports for keyword rank on desktop and mobile on 500+ search engines around the world. It also offers additional insights on Google such as SERP snapshots and local rank, as well as a Featured Snippets tool. All reports, including many third-party integrations (e.g. Google Analytics, Search Console and Google Business, Yext and a variety PPC, social analysis, call tracking and email marketing tools), are automatically fed to white label marketing dashboards that are designed to impress. Additional features include an SEO suite including Rank Insights (fluctuations and SERP Features), Site Audit, Keyword Research and Site Explorer with Competitor Intelligences. Developer APIs and custom plans can be requested.
  • 7
    SeoSamba Marketing Operating System (MOS) Reviews
    The Marketing Operating System (MOS) from SeoSamba is a cloud-based marketing software that's ideal for both small businesses and multi-location enterprises. Your SeoSamba Marketing Opera System includes a number of high-performance tools that will help you build a strong, no-nonsense digital presence. You can access SEO tools, Google and Facebook review tools, email marketing tools and social marketing tools including a smartphone app, VoIP telephony, call tracking tools and text marketing and messaging tools. SeoSamba MOS seamlessly integrates to SeoToaster Ultimate CRM. It also features two companion mobile apps, a social media and lead & CRM app to help you manage your business while on the move. Solution providers can private-labeled SeoSamba MOS.
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    App Radar Reviews

    App Radar

    App Radar

    €69/month
    Whether you are new to App Store Marketing (ASO & ASA), or you don’t know what it means, you are looking for the best way to grow your apps. Analyze how your apps are discovered. Optimize for the most relevant keywords using AI. Directly update your store listing. You can save up to 90% on the time it takes. Our experts will take care of ASO & ASA, reducing your workload. You can ensure performance with your own strategies. Our expertise can be brought in-house. Our smart and easy ASO tool will help you grow your apps & games. Get actionable intelligence to optimize the ROI and plan. Your idea can become a success story.
  • 9
    DemandJump Reviews

    DemandJump

    DemandJump

    $99 per month
    DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.
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    GrowthBar Reviews

    GrowthBar

    GrowthBar

    $48 per month
    GrowthBar is the best SEO software tool for marketers and bloggers. Our mission is to make it 10X simpler to get more customers. GrowthBar assists internet-enabled companies -- from blogs to ecommerce businesses to startups -- to uncover key data points and make recommendations. In just one click, create content that ranks. Check out the backlinks of your competitors, organic and paid keywords, and Facebook ads. Track keyword rankings in delightful dashboards.
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    Keywords Everywhere Reviews

    Keywords Everywhere

    Keywords Everywhere

    $10 per 100,000 credits
    The Keywords Everywhere browser extension can be installed easily on Chrome or Firefox. The best thing about Keywords Everywhere is that you can see monthly search volume, CPC, and competition data for keywords on multiple websites. This is the average of all searches people have made for this keyword in the past 12 months. Cost per click (CPC), is the price that advertisers pay to get one click for this keyword in Google Ads. Adwords competition shows how many advertisers are running ads on Google Adwords for this keyword. Historical monthly trends data for YouTube and Google from 2004 & 2008. Keywords Everywhere will save you a lot time. This is time that could have been spent copying data from one site while searching for search volume from another. Keywords Everywhere allows you to find long-tail keywords with accurate search volume, CPC, and competition data.
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    AdTargeting Reviews
    AdTargeting is the best Facebook Keyword & Interest targeting tool. It allows you to find hidden or niche keywords that are relevant to large audiences. It can maximize the return on advertising audience targeting. AdTargeting allows you to uncover hidden interests and help you target the right audience. Obtained interest analytics report, and Google keywords analysis report. You can also obtain Facebook advertiser analysis to spy on your competitors' Facebook ads and steal their traffic. Summary by interest categories such as shopping, fashion, entertainment and business. To enhance the user experience in specific categories, subdivisions can also be supported. To find the best product for you, compare the audience differences between different interests or the differences between keywords. Get insight into industry hotspots and trends by looking at keywords and lists of interests.
  • 13
    Negative Keywords Tool By Karooya Reviews
    We help businesses reduce ad spend on paid search advertising. Over the past 5+ year, our optimization tools have helped clients save millions of dollars on Google Ads or Bing Ads. Recently, we expanded our services and solutions to Amazon Ads. Our Negative Keywords tool provides negative keyword recommendations that help advertisers reduce their advertising spend while driving high quality traffic. Our tool is free to use with a Google Ads account that allows for a monthly spending of up to $10,000 We offer the following solutions: 1) Search Archival – Advertisers can easily archive their search queries for more than 60 consecutive days in Amazon Ads. 2) Shared Negative Keywords List - You can create account level negative keywords and link them to multiple campaigns in Amazon Ads. 3) Ad Scheduling Feature- Advertisers can use this feature to show their ads during a more productive hour. 4) Google Ads Scripts – An assortment of scripts for Google Ads Account
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    Google Keyword Planner Reviews
    Google Ads Keyword Planner can help you choose the right keywords to get your ad in front customers. Search for keywords or phrases that are related to your products and services. Our keyword research tool will help to find the most relevant keywords for your business. Our keyword research tool will give you insight into the frequency with which certain words are searched, and how they have changed over time. This will help you narrow down your keyword list to the ones that you are interested in. Keyword Planner will provide you with suggested bid estimates for each keyword so that you can decide your advertising budget. Once you have found keywords that you like, you can add them into your advertising plan. You can save your plan and share it with your business team. Once you are ready, you can launch your campaign.
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