A typical data integration project takes between 7-18 months. Micro Integrations can be up and running in less that a week. There is no code to maintain. There is no code to manage, no technical debt, ongoing maintenance, database to create or provision, and no data pipelines to build. Through seamless data integration between your marketing apps, nurture leads, create sophisticated segments, and enrich web analytics by CRM data. Adobe Analytics, a web analytics tool, holds a wealth of behavioral data that is not accessible by other marketing automation tools like Marketo. Your CRM contains dozens of fields about potential customers. Micro Integrations allow you to seamlessly enrich your web data by adding these fields. This allows you to analyze who is visiting your site, and what content they are consuming. This will make your customer experience much more enjoyable. You can see how it works in the video below.