Business Software in the Middle East

NinjaOne automates the hardest parts of IT, empowering more than 20,000 IT teams. By providing deep insights into endpoints, robust security measures, and centralized control, NinjaOne boosts efficiency while safeguarding sensitive data and cutting IT expenses. This comprehensive platform offers a versatile toolkit for managing and securing endpoints, including patch management, mobile device oversight, software distribution, remote support, backup solutions, and more, thanks to its extensive IT and security integrations.

Freshservice is the right choice if you are looking for an IT service desk solution with simplicity. Freshservice is an easy-to-use ITIL service desk from Freshworks that helps businesses modernize IT and other business functions without the complexity and cost. Freshservice provides everything teams need to manage proactive IT services, including asset management, ticketing, configuration management, enhanced impact analysis, robust incident management functions, and more.

Google Cloud is an online service that lets you create everything from simple websites to complex apps for businesses of any size. Customers who are new to the system will receive $300 in credits for testing, deploying, and running workloads. Customers can use up to 25+ products free of charge. Use Google's core data analytics and machine learning. All enterprises can use it. It is secure and fully featured. Use big data to build better products and find answers faster. You can grow from prototypes to production and even to planet-scale without worrying about reliability, capacity or performance. Virtual machines with proven performance/price advantages, to a fully-managed app development platform. High performance, scalable, resilient object storage and databases. Google's private fibre network offers the latest software-defined networking solutions. Fully managed data warehousing and data exploration, Hadoop/Spark and messaging.

SuperOps is a next-generation, all-in-one PSA-RMM platform designed for ambitious MSPs looking to scale efficiently. Infused with AI-driven intelligence and smart automation, SuperOps offers a comprehensive suite of features, from IT documentation to project management, ensuring MSPs have everything they need in one place. Say goodbye to juggling multiple disconnected tools—SuperOps empowers MSPs to move beyond outdated, fragmented systems with a cloud-native platform built for simplicity and productivity. Experience a seamless, modern solution that streamlines operations and makes managing IT services effortless.

The all-in-one IT management platform, powered by Action AI™ Atera is the all-in-one IT management platform that combines RMM, Helpdesk, and ticketing with AI to boost organizational efficiency at scale. Try Atera Free Now!

Around 25 million engineers work across dozens of distinct functions. Engineers are using New Relic as every company is becoming a software company to gather real-time insight and trending data on the performance of their software. This allows them to be more resilient and provide exceptional customer experiences. New Relic is the only platform that offers an all-in one solution. New Relic offers customers a secure cloud for all metrics and events, powerful full-stack analytics tools, and simple, transparent pricing based on usage. New Relic also has curated the largest open source ecosystem in the industry, making it simple for engineers to get started using observability.

Phonexa is an enterprise-grade marketing automation platform that unifies lead management, call tracking, pay-per-call campaigns, email, SMS, accounting, compliance, and more. Designed for performance marketers and enterprise brands, Phonexa streamlines how businesses capture, manage, validate, and distribute leads and calls at scale. At the core of Phonexa’s ecosystem are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Each solution is enhanced by automation, real-time analytics, and data-driven decision-making, ensuring every lead and call delivers measurable impact and higher ROI. Serving industries like finance, insurance, and home services, Phonexa empowers brands and performance marketers with complete visibility, fraud protection, and compliance management at scale. Its intelligent lead distribution and AI-driven Call Agents enable marketers to convert more qualified leads and achieve measurable business growth.

Gemini Enterprise Agent Platform is Google Cloud’s next-generation system for designing and managing advanced AI agents across the enterprise. Built as the successor to Vertex AI, it unifies model selection, development, and deployment into a single scalable environment. The platform supports a vast ecosystem of over 200 AI models, including Google’s latest Gemini innovations and popular third-party models. It offers flexible development tools like Agent Studio for visual workflows and the Agent Development Kit for deeper customization. Businesses can deploy agents that operate continuously, maintain long-term memory, and handle multi-step processes with high efficiency. Security and governance are central, with features such as agent identity verification, centralized registries, and controlled access through gateways. The platform also enables seamless integration with enterprise systems, allowing agents to interact with data, applications, and workflows securely. Advanced monitoring tools provide real-time insights into agent behavior and performance. Optimization features help refine agent logic and improve accuracy over time. By combining automation, intelligence, and governance, the platform helps organizations transition to autonomous, AI-driven operations. It ultimately supports faster innovation while maintaining enterprise-grade reliability and control.

Rippling streamlines HR, payroll, IT, and spend management for global businesses. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration to performance. Automate HR tasks, simplify approvals, and ensure compliance. Manage devices, software access, and compliance monitoring all from one dashboard. Enjoy timely payroll, expense management, and dynamic financial policies, empowering you to save time, reduce costs, and enhance efficiency in your business. Experience the power of unified management with Rippling today.

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care. At Nexo, we understand that building wealth isn’t one-size-fits-all. That’s why we give you the power to choose how your assets grow. Whether you value flexibility or want to lock in higher returns, Nexo puts your goals in your hands. Earn daily compounding interest on your crypto and stablecoins with Flexible Savings. Spend, trade or withdraw them anytime, while you enjoy up to 14% annual interest. Go for the long-term and earn as high as 16% annual interest with Fixed-term Savings. Your crypto deserves to grow alongside your ambitions. At Nexo, we also believe in empowering you to make the most of your portfolio. Why sell your digital assets and miss on gains, when you can leverage them? With Nexo’s crypto Credit Line, you can unlock liquidity without selling a single coin. Grow your buying power and enjoy rates as low as 2.9%. Build your wealth, your way with Nexo.

Trade popular cryptocurrencies. Discover professionally managed portfolios. Connect with more than 30M traders. With over 30 of the most popular coins, you can build a diverse portfolio. For your security and peace of mind, we offer top security. No hidden fees. To practice your strategy, you can get a $100,000 virtual portfolio. Using eToro’s revolutionary CopyTrader technology, anyone can trade crypto by copying other traders. Select a trader that you want to copy, enter a amount, and click copy. You trade when they trade! A simple interface makes it easy to manage your cryptos. You can track the trends of each coin with charts and advanced analysis tools. Integration with the eToro wallet is seamless. eToro is a trusted leader in the fintech industry for more than a decade. Your funds are protected with industry-leading security protocols. Without your consent, we will never share your private information. FDIC insured funds are held at eToro USA. You can rest assured that your cash is safe.

Compute Engine (IaaS), a platform from Google that allows organizations to create and manage cloud-based virtual machines, is an infrastructure as a services (IaaS). Computing infrastructure in predefined sizes or custom machine shapes to accelerate cloud transformation. General purpose machines (E2, N1,N2,N2D) offer a good compromise between price and performance. Compute optimized machines (C2) offer high-end performance vCPUs for compute-intensive workloads. Memory optimized (M2) systems offer the highest amount of memory and are ideal for in-memory database applications. Accelerator optimized machines (A2) are based on A100 GPUs, and are designed for high-demanding applications. Integrate Compute services with other Google Cloud Services, such as AI/ML or data analytics. Reservations can help you ensure that your applications will have the capacity needed as they scale. You can save money by running Compute using the sustained-use discount, and you can even save more when you use the committed-use discount.

Zendesk serves as a robust customer service platform aimed at optimizing support processes and improving the overall experience for customers. With an extensive array of features such as automated AI tools, messaging, live chat, and customizable workflows, it empowers companies to deliver tailored and effective support through various channels. The platform also integrates effortlessly with other applications and offers real-time analytics, enabling organizations to make informed, data-backed choices. Designed to accommodate businesses of any scale—from emerging startups to established corporations—Zendesk prioritizes scalability, security, and the satisfaction of its users. Ultimately, its versatile solutions ensure that companies can adapt their customer service approach to meet evolving demands efficiently.

ActiveCampaign is an autonomous marketing platform that revolutionizes the workflows of marketers, agencies, and entrepreneurs. The platform powers forms, landing pages, email, SMS, WhatsApp, automation, and a CRM, as well as the ability to integrate with over 1000 applications. With Active Intelligence, it's easy to create personalized, engaging, data-driven marketing campaigns. Other platforms focus on reporting past failures; ActiveCampaign’s Active Intelligence swiftly flags potential problems and creates opportunities proactively. Predictive insights and goal-driven AI agents replace dashboards and guesswork. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability. That means you can act on insights faster, easily streamline processes, and drive growth for your business. By combining a user-friendly interface with a comprehensive suite of features, the platform is powerful, accessible, and designed to scale with your business. It's easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors.

Auth0 takes a modern approach to Identity and enables organizations to provide secure access to any application, for any user. Auth0 is highly customizable, and simple yet flexible. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. With Auth0, you can rapidly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control.

Site24x7 provides unified cloud monitoring to support IT operations and DevOps within small and large organizations. The solution monitors real users' experiences on websites and apps from both desktop and mobile devices. DevOps teams can monitor and troubleshoot applications and servers, as well as network infrastructure, including private clouds and public clouds, with in-depth monitoring capabilities. Monitoring the end-user experience is done from more 100 locations around the globe and via various wireless carriers.

An API powered by Google's AI technology allows you to accurately convert speech into text. You can accurately caption your content, provide a better user experience with products using voice commands, and gain insight from customer interactions to improve your service. Google's deep learning neural network algorithms are the most advanced in automatic speech recognition (ASR). Speech-to-Text allows for experimentation, creation, management, and customization of custom resources. You can deploy speech recognition wherever you need it, whether it's in the cloud using the API or on-premises using Speech-to-Text O-Prem. You can customize speech recognition to translate domain-specific terms or rare words. Automated conversion of spoken numbers into addresses, years and currencies. Our user interface makes it easy to experiment with your speech audio.

Chrome Enterprise provides organizations with the tools needed to optimize productivity while ensuring robust security. By offering centralized management, Zero Trust protection, and integrations with existing IT systems, businesses can enhance their workflows with ease. Chrome Enterprise allows for secure remote work and collaboration, ensuring that teams have access to business apps and data no matter where they are. With flexible options for managing devices and policies, companies can streamline security, increase efficiency, and create an open, productive environment for employees across the globe.

FreshBooks makes billing and invoicing for small businesses easy. FreshBooks is a top-rated accounting and invoice software for self-employed professionals as well as small businesses. It makes it easy to invoicing and billing so that companies can concentrate on the work they love. It has a wide range of powerful features, including expense tracking, time tracking and payment processing. The Freshworks mobile app allows users to work from anywhere using FreshBooks.

Transform your team's productivity with PairSoft. Our innovative solutions for AP automation, procurement, and document management significantly reduce manual work and lower operational costs, enabling your team to concentrate on higher-value tasks. Featuring an AI-powered invoice-to-pay solution, PairSoft ensures quicker, more intelligent outcomes. Our users experience a remarkable 70% faster approval process and save $62,000 yearly on labor costs. At PairSoft, we are committed to pushing the boundaries of what automation can achieve. Discover the cutting edge of business automation at pairsoft.com. Our key features include invoice capture, OCR capabilities, and extensive AP automation to enhance your operations. No matter the size of your business, our scalable solutions provide the flexibility and power you need to stay ahead in today's competitive market. Embrace the future with PairSoft and see how our technology can revolutionize your workflow and drive substantial savings for your organization.

JetBrains Junie is an innovative AI coding assistant that works inside many JetBrains IDEs to streamline programming efforts and boost efficiency. This agent leverages advanced AI to help developers write, test, and inspect code without leaving their familiar development environment. Junie offers both code execution and interactive collaboration, allowing programmers to switch between automated code writing and brainstorming sessions for features and improvements. By deeply understanding the codebase, Junie identifies the best ways to tackle tasks and ensures all changes meet quality standards through syntax and semantic checks. It also runs tests to minimize errors and keep the project healthy, freeing developers from routine tasks. Many developers have successfully built complex applications and games using Junie, highlighting its flexibility across different languages and frameworks. The AI adapts to each task’s complexity and workflow, making coding less tedious and more focused on creativity. Whether you are building a simple web app or a complex game, Junie offers smart support throughout the development cycle.

Tremendous is the easiest way to distribute digital rewards and incentives globally. Tremendous allows you to instantly reward your recipients using gift cards, prepaid Visa®, cards, cash, or other digital rewards. Companies large and small can easily track, buy, and manage incentive programs at scale with us. Tremendous allows customers to send rewards individually or in bulk. Our API also allows customers to integrate with our API and automatically send rewards. We work with top brands around the world to support their specific use cases, such as market research, customer loyalty and health & wellbeing, employee rewards, referrals, etc. Tremendous is completely free to use. There are no platform fees Tremendous is currently the only platform that allows cash disbursements (Bank/ACH, PayPal). Tremendous has the best international coverage (230+ countries and regions). Tremendous has created the best API in the industry

MaintainX is a mobile-first work order and procedure platform that allows teams to know what they need to do and how to do it. Here's what we digitize and take away from the clipboard: -Maintenance Work Orders -Safety Procedures -Environmental Checklists -Tooling & Gauge Reporting -Preventative Maintenance Procedures -Auditing/Inspection Workflows -Training Checklists We help operational leaders become more efficient by delivering real-time business insights from the field.

Your operations can be transformed by delivering workflows and real-time visibility so that your teams can keep up with the pace of change. To drive deeper insight and automation across complex systems and processes, extend and connect data, processes and workflows. Rapidly adapt your operations to meet new opportunities and to address potential risks. You can tailor workflows to meet the changing needs of your employees. In days, not weeks, create new workflows that respond to new challenges and support new ways to work. Connect, govern, and continuously improve an ecosystem of digital solutions that you can use to secure your most important data and processes. Transform how your data is used, and empower your employees to provide real-time insights using one unified platform. Unlock the potential of your team. Quickbase is now available.

Adaptive Security is OpenAI’s investment for AI cyber threats. The company was founded in 2024 by serial entrepreneurs Brian Long and Andrew Jones. Adaptive has raised $50M+ from investors like OpenAI, a16z and executives at Google Cloud, Fidelity, Plaid, Shopify, and other leading companies. Adaptive protects customers from AI-powered cyber threats like deepfakes, vishing, smishing, and email spear phishing with its next-generation security awareness training and AI phishing simulation platform. With Adaptive, security teams can prepare employees for advanced threats with incredible, highly customized training content that is personalized for employee role and access levels, features open-source intelligence about their company, and includes amazing deepfakes of their own executives. Customers can measure the success of their training program over time with AI-powered phishing simulations. Hyper-realistic deepfake, voice, SMS, and email phishing tests assess risk levels across all threat vectors. Adaptive simulations are powered by an AI open-source intelligence engine that gives clients visibility into how their company's digital footprint can be leveraged by cybercriminals. Today, Adaptive’s customers include leading global organizations like Figma, The Dallas Mavericks, BMC Software, and Stone Point Capital. The company has a world class NPS score of 94, among the highest in cybersecurity.