Best Identity Resolution Software for Workato

FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.

Intentsify is a B2B intent intelligence and marketing activation platform designed to help organizations identify prospective buyers, prioritize accounts, and generate qualified sales opportunities. The software analyzes approximately 1.1 trillion monthly intent signals from a network covering more than 460,000 B2B content websites. Its AI-powered intent models analyze company-specific products, messaging, and keywords to identify research activity relevant to particular solutions. Buyer intelligence capabilities provide information about purchasing interest at the account, buying group, and individual persona levels. The platform evaluates research topics, engagement patterns, and buying journey stages to help businesses identify accounts actively considering relevant products or services. Intentsify provides customizable intent-based audiences that can be activated through programmatic display, connected TV, digital audio, paid social, and other advertising channels. Its managed lead generation services include intent-activated content syndication, enhanced content syndication, and tele-verified BANT qualification. Integration capabilities deliver buyer intelligence into existing CRM, marketing automation, and customer data platforms without requiring organizations to adopt a separate application for every workflow. Intentsify also offers an MCP integration that allows compatible AI assistants to access contextual B2B intent data for automated prospect research, account prioritization, and sales and marketing activities.