Best Identity Management Software for Adobe Advertising Cloud

Real Identity™, delivers subsecond decisions to power relevant messages in a real-time environment. Real Identity allows the world's largest brands to ethically identify and connect with people anywhere, anytime to create relevant experiences. Engage people with precision, scale, and reach across all interactions You can manage and maintain your identity across your enterprise with 50 years of identity and data expertise, combined with the most recent artificial intelligence and machine-learning techniques. Adtech requires fast access to identity and data in order to enable personalization and decision making. These functions will be driven by first-party data signals in a cookieless environment. The conversation between publishers, brands, and people will continue to be between them. Delivering experiences that matter across all channels will allow you to wow your customers and prospects while also staying ahead of the regulations and your competitors.

Marketers today use a variety of channels to reach consumers and prospects, and target them via their preferred devices. It is becoming increasingly difficult to identify the person using the device and their buying habits due to the increase in marketing sophistication. Modern tracking solutions rely on IP addresses, device IDs, and user log-ins to identify landing page assets and email addresses that users interact with. These assets are often tied to a marketing campaign. These IP addresses and device identifications provide basic information such as location and browsing history, but they do not identify the person or their buying habits. FuseCommander addresses this problem by combining the buyer's journey, including the preferred devices and channels and the messages that prompted them.