Acxiom Real Identity Reviews

Acxiom Real Identity Description

Real Identity™, delivers subsecond decisions to power relevant messages in a real-time environment. Real Identity allows the world's largest brands to ethically identify and connect with people anywhere, anytime to create relevant experiences. Engage people with precision, scale, and reach across all interactions You can manage and maintain your identity across your enterprise with 50 years of identity and data expertise, combined with the most recent artificial intelligence and machine-learning techniques. Adtech requires fast access to identity and data in order to enable personalization and decision making. These functions will be driven by first-party data signals in a cookieless environment. The conversation between publishers, brands, and people will continue to be between them. Delivering experiences that matter across all channels will allow you to wow your customers and prospects while also staying ahead of the regulations and your competitors.