Best Heatmap Software for Figma

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

We are bad at predicting what will capture our attention. Eye-tracking is helpful, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that validates designs in real-time. Built by leading neuro- and data scientists from Alpha.One. We believe creators make better decisions if they can predict what grabs attention.

Useberry stands out as a robust UX research platform designed to help product teams enhance their digital offerings with greater efficiency. It encompasses a range of research techniques, such as prototype assessments and website usability evaluations, while also granting access to a diverse participant pool that boasts over 100 targeting characteristics across 34 different countries. The platform's seamless integration with widely-used prototyping and design tools empowers users to assign tasks, confirm their assumptions, and move forward with assurance. With its advanced features like click tracking, user flow analysis, and session recordings, Useberry delivers valuable insights by capturing user interactions, which include mouse movements, facial expressions, vocal responses, and overall screen activity. Additionally, it accommodates multiple testing methodologies, such as single task assessments, open analytics, first click tests, five-second tests, online surveys, card sorting, tree testing, preference testing, and randomization, making it a versatile choice for UX research. Overall, Useberry equips teams with the necessary tools to refine their products based on reliable user feedback and data-driven insights.