Best Heatmap Software for Data Virtuality

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Strategy ONE is a cutting-edge AI and business intelligence platform that helps businesses unlock the full potential of their data. By leveraging AI-powered workflows and advanced BI tools, Strategy ONE (formerly known as MicroStrategy) simplifies data analysis, enabling faster and more accurate decision-making. The platform integrates with various data sources and offers real-time insights, enhancing both the efficiency and reliability of analytics. Designed to be cloud-native, Strategy ONE allows businesses to scale their operations easily while providing powerful security features. With its conversational AI interface, users can quickly access insights, create dashboards, and automate complex tasks, all with minimal effort.

Tableau, a comprehensive business intelligence (BI/analytics) solution, allows you to generate, analyze, and interpret business data. Tableau allows users to gather data from many sources, including spreadsheets, SQL databases and Salesforce. Tableau offers real-time visual analytics as well as an interactive dashboard that allows users to slice and dice data to make relevant insights and find new opportunities. Tableau allows users to customize the platform for different industry verticals such as communication, banking, and more.

VWO Insights uses session recordings, heatmaps and on-page surveys to identify problem areas in visitors' experiences. So you can fix what's wrong. Make the good stuff even more enjoyable. Funnels can help you find conversion leaks and dive into the reasons behind visitor drop-off using heatmaps, recordings, and heatmaps. You can create complex segments using advanced segmentation and bracketing logic to filter your funnel reports and uncover new visitor segments. You notice a drop-off in the number of visitors from one stage to the next? You want to find out why the visitor didn't submit the form. With a single click, you can view session recordings of visitors who have dropped off at a specific stage. VWO recordings are available at all times. This allows you to understand the friction points within a buyer, avatar, and persona journey. You can easily identify growth opportunities and test with this segment.