FullSession is a session replay, product analytics, and conversion optimization platform built to help teams understand why users struggle on websites and digital products. It gives businesses tools for watching real user journeys, analyzing funnels, viewing click, move, and scroll heatmaps, tracking errors, collecting feedback, and connecting insights to existing workflows. The platform’s Lift AI feature acts as an impact engine that identifies high-priority friction, explains the evidence behind each recommendation, and helps teams measure whether fixes improve outcomes. FullSession allows users to move from a funnel drop-off, alert, or error spike directly into the session replay that shows what happened. Product teams can use it to improve onboarding and adoption, growth teams can use it to increase conversion, and engineering teams can use it to reproduce issues faster. Heatmaps help teams understand attention patterns, weak CTAs, dead zones, and layout problems across desktop and mobile. Feedback widgets and surveys capture user comments in context, linking qualitative input to the actual session where the issue occurred. FullSession also includes privacy and security features such as data masking, blocked elements, access controls, and sensitive input protection at capture. By combining AI prioritization, session evidence, technical signals, and feedback, FullSession helps teams fix the issues that matter most.