eGifter Merchants™ provides enterprise gift card technology for retailers and brands that need to operate digital and physical gift card programs across multiple channels. The configurable platform supports eGift and plastic gift cards, consumer and B2B sales, branded gift card storefronts, ecommerce, in-app and in-store programs, and Shopify integration for D2C brands with advanced gift card needs.
Brands can use the platform to support gift card sales as well as loyalty and marketing incentives, merchandise returns, customer appeasement, promotions, and other stored-value applications. Administrative tools and reporting provide visibility and control across gift card program operations, while integration options allow merchants to connect gift card capabilities with their existing technology and customer experiences.
Rather than requiring every merchant to operate within the same program structure, eGifter Merchants can be configured around a brand’s business requirements and expanded as its gift card program evolves. This flexibility supports organizations launching new programs as well as established brands modernizing or scaling existing gift card infrastructure.
Security is built into the platform through eGifter Shield™, which supports fraud detection and intervention across gift card transactions. eGifter Merchants also combines its technology with dedicated program support and professional gift card program management services, providing brands with operational expertise alongside the platform.
From white-label gift card storefronts and omnichannel gift card sales to B2B programs, physical and digital gift cards, reporting, integrations, security, and program management, eGifter Merchants provides the infrastructure for brands to manage gift cards.