Business Software for mParticle

The Herow SDK is designed to gather location data with exceptional precision while minimizing battery consumption, compatible with various systems and versions. It prioritizes user control over their location information through transparent, value-based opt-ins, user data APIs, and anonymization techniques. Additionally, the Herow SDK ensures reliable performance across different operating systems, device brands, and updates to those systems. Boost app engagement and monetization opportunities for partners by launching captivating campaigns in cities and regions around the globe. You can enhance your business's reach by adding relevant locations either by manual entry, uploading data, or utilizing our extensive POI libraries, allowing you to analyze user behavior at these significant spots. Ultimately, this comprehensive approach helps you make informed decisions based on user interactions with important locations.

We know that the right recommendations can create a memorable customer journey and build customer loyalty. Our next-generation AI allows you to instantly anticipate your customers' needs and wants using anonymized user data. Your customers can now stop searching and start finding. Our recommendation platform is built using a proprietary AI algorithm, and a next-generation API that we designed to work together. This allows any part of your business to easily integrate into our platform and generate the best recommendations. Recommendations must keep up with your evolving and growing business. Our platform allows product and business teams to quickly update inventories and catalogs using our platform. It's easy for your development teams. Our platform allows personalization to be as simple and intuitive as possible. We don't need any personal data to create tailored experiences.

Leading brands must find new ways to engage and acquire consumers in a privacy-forward future, as third-party cookies have been eliminated. ZineOne is a leading-edge Real Time Marketing Platform using sophisticated ML models. It scores and adjusts every site visitor's experience at any given moment, regardless of anonymity or known, without storing any PII information. ZineOne technology is used by top brands in retail, ecommerce, hospitality and banking to increase site visitor conversions and track the exact monthly revenue lift contribution.

Nami ML is a user-friendly platform that facilitates the improvement of subscription revenue for mobile app developers without the need for coding skills. It provides an array of tools to create and oversee subscription plan selection pages, allowing for quick implementation and modifications. With the capability to conduct A/B testing, businesses can test different designs and pricing models to enhance conversion rates effectively. The platform seamlessly integrates with mobile applications, prominent TV platforms such as Roku, and websites, offering a comprehensive solution for managing subscriptions across diverse channels. Among its features are a no-code paywall creator, detailed subscription analytics, and targeted segmentation to enhance personalized purchasing experiences. By leveraging the impact of micro-interactions, businesses can elevate their subscription services. Discover effective strategies to enhance user engagement, boost conversion rates, and minimize churn through careful design. Furthermore, you can initiate tests without the necessity of deploying new code, and most users find that Nami typically pays for itself after conducting just a few tests. This makes it a valuable tool for optimizing subscription performance quickly and efficiently.

Consolidate customer information from various sources into one enduring customer ID. Provide cross-departmental teams with machine learning insights that facilitate large-scale 1:1 segmentation. Transform your marketing approaches and enhance customer experiences through centralized data that generates meaningful insights. Leverage behavioral data to create fluid interactions across different channels. A clearer view of customer data enhances personalization, sharpening focus on your marketing strategies and decision-making processes. Grant your entire organization access to universal data, enabling thorough analyses at both individual and aggregate levels. Implement predictive modeling to develop tailored content informed by behavioral insights. Employ persona models to categorize customers into segments based on an extensive range of variables. Utilize recommendation algorithms to identify the optimal next steps for both customer segments and individual clients, thereby driving more effective engagement strategies. Ultimately, this comprehensive approach to customer data will foster deeper relationships and improve overall customer satisfaction.

Improve customer experience Our A/B testing, full stack, and personalization platform give marketers, product teams, developers, and designers the power to increase engagement and conversion. For every type of team, intuitive A/B testing and personalization options. One platform for all of your A/B testing and full-stack personalization needs. Teams can securely leverage data with HIPAA, CCPA and GDPR capabilities. Without affecting performance, you can test copy, design, and entire pages across all channels and devices. There are unlimited variations. Developers are welcome, but not necessary. You can confidently roll out new features. Your mobile apps can be instantly updated. You can run experiments in real time anywhere in your tech stack. Every visitor should have an individual experience. Use AI to deliver relevant messaging and products to every customer, based on Kameleoon Conversion Score.

Olo is the leading platform for on-demand commerce that powers the digital transformation of the restaurant industry. Olo's enterprise SaaS engine allows brands to maximize the convergence between digital and brick-and mortar operations by processing millions of orders every day. The Olo platform gives brands the ability to capture consumer demand and manage orders across all channels. Olo customers have access to over 100 technology partners and can create digital experiences with the most flexible and flexible restaurant commerce ecosystem. Olo is used by over 500 restaurants to increase digital sales, maximize profitability and maintain direct consumer relationships. Acquired Wisely, a leader in customer intelligence and engagement platforms for restaurants, in October 2021

Enhance your mobile loyalty initiatives and CRM by integrating location technology effectively. Loyalty programs frequently fall short, exhibiting inconsistencies between digital and physical customer interactions. By leveraging geolocation, you can create a unified experience that links customer profiles to their actual behaviors in the real world. This not only streamlines the process for both staff and customers but also minimizes the manual actions needed to earn and redeem loyalty rewards. Increase customer engagement and foster loyalty by automating rewards based on specific locations, like entering a parking lot or walking into a store. Customers will no longer need to search for their loyalty card or remember their associated phone number, and staff will not have to delay service by asking for loyalty details. By utilizing geofencing technology, you can facilitate a more user-friendly experience that encourages customers to embrace your brand wholeheartedly while also promoting efficiency in service delivery. This innovative approach can significantly transform the way customers interact with your loyalty program.

Scuba enables self-service analytics on a large scale, catering to various roles such as product managers, business unit leaders, chief experience officers, data scientists, business analysts, and IT personnel who will find it incredibly easy to access their data and extract valuable insights. By using Interana, you can delve deeper into understanding customer behavior, system performance, and application usage—essentially anything related to actions over time—transcending traditional dashboards and static reports. This unique analytics platform empowers you and your team to dynamically explore your data in real-time, providing clarity not only on what is happening in your business but also offering explanations for those occurrences. With Scuba, there's no delay in accessing your data; everything is readily available, allowing you to pose questions as fast as they come to mind. Designed with everyday business users in mind, Scuba eliminates the need for coding skills or SQL knowledge, making data exploration accessible to all. Consequently, businesses can make timely, informed decisions based on real-time insights rather than outdated information.

Unlock the full potential of your mobile app business with comprehensive tools and strategies. Engage users who remain active for extended periods rather than fleeting moments. Utilize a user-friendly interface that provides insights into app performance and optimization opportunities. Enhance the profitability of your application through sophisticated monetization strategies that maximize every impression for earning potential. Our innovative technology incorporates machine learning and predictive algorithms to effectively connect users with your app. We facilitate connections between your applications and a vast, global audience while ensuring a tailored experience for each user. Our integrated product suite is designed to elevate your mobile apps to new heights. With our marketing software, you can establish and achieve your objectives, ensuring that your user outreach leads to campaigns that consistently deliver positive ROI. Additionally, our streamlined monetization software, driven by in-app bidding, includes advanced features that automate tedious tasks and significantly boost your revenue. By leveraging these solutions, you can foster sustainable growth and keep pace with the evolving mobile landscape.

Expand your audience and enhance their engagement without any cost. Utilize digital behavioral analytics for better targeting and personalized experiences. Easily obtain informed consent from your site visitors. Encourage your audience to disseminate and elevate your content across the internet. The platform is simple to set up, quick to tailor, and perpetually free of charge. Gain profound insights from digital interactions throughout the web. Engage with real consumers to create more impactful and meaningful connections. Our Consent Management Platform (CMP) effectively manages and communicates users’ consent status and cookie data, giving you enhanced control and flexibility in how you utilize the information gathered from your website. Remember, while some things remain constant, change is the only constant. Stay ahead of the curve by following ShareThis Trends to stay informed about evolving consumer preferences and emerging behavior patterns. Embrace this opportunity to not only grow but also retain a loyal audience by adapting to their needs and interests.

Our outbound phone and SMS sales platform is designed to facilitate more engaging conversations, enabling you to accelerate your growth objectives significantly. The essence of boosting conversion rates lies in fostering these conversations, which in turn cultivate relationships that enhance customer experiences, drive sales, and improve retention rates. It's vital to treat your customers with utmost care, as failing to do so may lead them to seek alternatives. By leveraging branded, event-driven phone sales, our clients gain a competitive edge that propels their success forward. With exceptional engagement rates, you can begin generating increased revenue right away. Our platform boasts three times the answer rates of standard calls and offers superior engagement compared to other marketing channels. Utilize our intuitive drag-and-drop journey builder to easily design event-driven outreach via calls and texts, no matter the CRM, CDP, or customer service application you use. Be present at the optimal moment with the perfect message, and your customers will appreciate your attentiveness. You can manage calls and texts all in one interface, complete with a unified conversation history and comprehensive customer profiles, enhancing your ability to connect effectively. This streamlined approach not only simplifies your outreach efforts but also ensures that your communication strategies are consistently aligned with your customers' needs.

Gimbal serves as a location intelligence platform that empowers applications by integrating the significance of geographic context, facilitating omnichannel marketing, operational efficiency, and commerce through an advanced geofencing and proximity-aware location framework built with a strong focus on user privacy. Its robust SDK, designed for enterprise use, continuously gathers and analyzes location data from both active and passive sources while conserving battery life, allowing for the recognition of location signals even when the application is inactive or operating in the background. Additionally, Gimbal provides a cloud-based management interface that enables users to establish and oversee geofences and points of interest (POIs), offering options for users to either create custom radial or polygonal geofences or select from a comprehensive library of meticulously verified POIs that encompass millions of locations spanning multiple sectors. The platform's capabilities in push marketing are crafted to deliver location-based notifications to app users, enhancing engagement by sending tailored messages that align with specific locations and times, ultimately improving user interaction at critical moments. By leveraging these features, Gimbal positions itself as a vital tool for businesses seeking to optimize their location-based marketing strategies.

Eagle Eye’s cloud-native AIR platform consolidates real-time loyalty, multichannel promotions, AI-enhanced personalization, intelligent checkout, and gifting/top-up features into a single cohesive system tailored for retail and consumer-oriented brands. This innovative platform empowers brands to gather comprehensive first-party customer data from various channels and activate it immediately, facilitating personalized marketing at scale through AI Personalization Science, an established loyalty engine, adaptable promotions, and on-the-spot execution during checkout. By leveraging machine learning, Eagle AI constructs a next-generation personalization framework that generates individualized offers and experiences instead of merely curating limited selections, effectively combining product affinity, predictive shopping tendencies, and responsiveness to promotions. Furthermore, the platform integrates effortlessly with current POS, e-commerce, CRM, and marketing automation systems via Eagle Eye Connect, ensuring a smooth transition for brands looking to enhance their customer engagement strategies. With such capabilities, brands can significantly improve customer loyalty and satisfaction, ultimately driving growth and innovation in a competitive market.

Insider One serves as an AI-driven platform for customer engagement and omnichannel marketing, seamlessly integrating customer data, personalization, predictive intelligence, and journey orchestration into one cohesive system. This allows marketing teams to provide immediate and tailored experiences across various channels, including web, app, email, SMS, WhatsApp, push notifications, and site search, all without the need to toggle between different tools. By analyzing customer behavior, it can foresee interests and subsequent actions, which empowers marketers to accurately segment their audiences, initiate automated journeys, and enhance campaigns using real-time AI that predicts needs while boosting engagement and conversion rates. Additionally, the platform features a built-in Customer Data Platform (CDP) that integrates data from over 100 connectors, forming unified customer profiles for customized messaging and insightful recommendations. Users are equipped to craft and automate interconnected experiences using a visual canvas that incorporates triggers and conditions, allowing for A/B testing and the initiation of personalized interactions, thus enhancing overall marketing effectiveness. Moreover, Insider One's adaptability ensures that it can evolve alongside changing customer preferences, further solidifying its value in the dynamic landscape of digital marketing.

Simon AI is a marketing platform driven by artificial intelligence, aimed at assisting organizations in leveraging customer data to effortlessly initiate personalized campaigns across various digital platforms. By merging a flexible customer data system with self-sufficient AI agents, it assesses customer behaviors, contextual cues, and business metrics to develop precisely tailored marketing experiences. Rather than having marketing teams manually sort through audience segments or execute intricate queries, Simon AI empowers marketers to establish business objectives, like boosting conversions, reducing churn, or encouraging repeat purchases, while its AI agents take care of data organization, insight extraction, and campaign implementation. Furthermore, it incorporates a variety of information, including customer interactions, transaction history, and contextual variables such as browsing habits, inventory status, weather fluctuations, and social media activity, to facilitate timely and pertinent marketing responses. This innovative approach not only streamlines marketing efforts but also enhances the relevance of customer interactions, ultimately leading to improved business outcomes.

Cordial offers a cross-channel messaging and data platform designed for agile marketing teams and tech experts, enabling them to deliver messages that are not just personalized but genuinely personal. This platform allows users to craft relevant and insightful communications across all channels. By converting customer data into meaningful brand interactions tailored to individuals and channels, businesses can enhance the entire customer journey, from initial acquisition to retention and fostering loyalty. Teams can collaborate effectively to create scalable messaging workflows that are reusable, ensuring a streamlined process for crafting tailored messages within a single system. Moreover, the platform facilitates the collection and activation of customer and business data from various sources within the tech ecosystem, enabling immediate application in messaging initiatives. This comprehensive approach ensures that every message resonates with the intended audience, maximizing engagement and impact.

Empower your development team to significantly reduce time spent on tasks, streamline processes, and rapidly provide exceptional experiences using Canopy. Establish secure connections to top-tier SaaS platforms, relational databases, spreadsheets, and CSV files. Create new connectors to any dataset within minutes, accommodating internal data, niche and long-tail SaaS applications, as well as intricate integrations. Format your data precisely to suit any action or experience required. Distribute data via your tailored API, implementing the ideal communication and caching methods to ensure peak performance. Instantly monitor, manage, and resolve issues related to your priorities with real-time insights, actions, and controls at your fingertips. Designed to surpass enterprise requirements, Canopy offers unparalleled security, compliance, scalability, and rapid response times, making it an essential tool for modern businesses. With its robust features, Canopy ensures that your team can focus on innovation rather than getting bogged down by operational challenges.

PAR Ordering empowers restaurants to streamline digital ordering, delivery management, and customer engagement within a single, connected platform. Operators can update menus in real-time with POS sync, eliminating delays and reducing the burden on IT and operations teams. Its brand-forward design ensures that every ordering experience reflects the restaurant’s unique identity, whether online, in-app, or on third-party platforms. Built for enterprise scale, the system is stable, extensible, and capable of handling high-volume ordering across complex restaurant ecosystems. To drive sales, PAR Ordering includes advanced features like preordering, upselling, secret menus, and cart-based incentives. PAR Link™ simplifies marketplace order management by centralizing updates across delivery apps, while integrated delivery dispatch automates logistics and fleet routing. Restaurants also gain valuable insights from built-in analytics, providing visibility into guest behavior and operational performance. With its combination of customization, scalability, and automation, PAR Ordering helps restaurants grow with confidence while delivering a seamless experience to guests.