Business Software for mParticle

Snowflake offers a unified AI Data Cloud platform that transforms how businesses store, analyze, and leverage data by eliminating silos and simplifying architectures. It features interoperable storage that enables seamless access to diverse datasets at massive scale, along with an elastic compute engine that delivers leading performance for a wide range of workloads. Snowflake Cortex AI integrates secure access to cutting-edge large language models and AI services, empowering enterprises to accelerate AI-driven insights. The platform’s cloud services automate and streamline resource management, reducing complexity and cost. Snowflake also offers Snowgrid, which securely connects data and applications across multiple regions and cloud providers for a consistent experience. Their Horizon Catalog provides built-in governance to manage security, privacy, compliance, and access control. Snowflake Marketplace connects users to critical business data and apps to foster collaboration within the AI Data Cloud network. Serving over 11,000 customers worldwide, Snowflake supports industries from healthcare and finance to retail and telecom.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Communicate with your customers through messages they find valuable and are motivated to respond to. Attentive offers an advanced SMS and email platform driven by AI, designed to assist businesses ranging from large retailers to budding e-commerce entrepreneurs in enhancing customer engagement and generating substantial revenue. Our services will enable you to accurately target your desired audience and track essential metrics, allowing you to fine-tune your marketing strategies effectively. With more than 100 versatile integrations, you can easily link our platform with your existing marketing tools for a more cohesive experience. We collaborate with cutting-edge leaders across various sectors, including retail and e-commerce, food and beverage, as well as media and entertainment. By utilizing Attentive’s innovative SMS and email solutions, you could potentially see a doubling of your return on investment within just a few months. Explore the benefits of our complimentary 30-day trial today to experience the difference firsthand.

Captain Compliance is a privacy management platform that simplifies compliance with global data protection legislation and new AI regulatory requirements. Our Consent Management Platform allows businesses to easily manage user consent, and create customized cookie banners. Our advanced Cookie Scanner automatically detects and categorizes all cookies on your site, ensuring compliance with a dynamic policy. Our DSAR Portal streamlines requests from data subjects, while our AI Compliance Tool monitors and adapts to evolving regulations. We even offer a virtual DPO or CPO if data privacy guidance is needed. Our Hosted Privacy Policy Generator automatically updates your privacy policies in real-time to ensure that they are always up-to date with the latest legal requirements. Captain Compliance offers you the tools to maintain regulatory compliance and protect user data at an affordable price.

Your creative concepts are welcome here. Users flock to Pinterest to seek inspiration and embark on new endeavors. Connect with individuals as they make plans and decisions. On Pinterest, brands serve as a source of inspiration rather than disruption. Present your ideas to those eager to take action. When a brilliant idea appears, it’s unmistakable. On this platform, users feel comfortable exploring fresh concepts and trying out new things. They are on the hunt for inspiration, and they are looking for what you have to offer. To begin your journey, you’ll need to create a Pinterest business account, which is free and provides access to exclusive content formats, tailored analytics, and more. Dismiss superficial metrics; the users on Pinterest are genuinely interested in implementing your ideas or visiting your store. This translates to a more profound and significant level of engagement compared to other social media platforms. With 433 million active users each month, seize the opportunity to connect with your ideal audience and showcase your creativity. By joining Pinterest, you position yourself in a vibrant community that values innovation and exploration.

Our white label, event-based loyalty solution makes it easy to launch or upgrade your digital loyalty program. You can configure the rules for your loyalty program in our reactor engine so that you can instantly react to customer behaviour and get any type of result. Your customers will receive their rewards right to their phones with our white label loyalty mobile app. Have an app or website already? Our SDK solution will allow you to integrate loyalty in your existing system. Customers can redeem rewards codes right from the app. Push notifications allow you to reach your customers directly from the app. Multi-step achievements and challenges can be created to increase engagement. The app can be customized with content such as a menu or table booking. The loyalty app can be completely customized to fit your brand. Our modular API-first technology allows us to provide a complete loyalty solution, or just a powerful engine for loyalty. Get in touch with us today!

Customer.io is a customer engagement platform designed for organizations to create personalized customer journeys that engage, convert, and scale. Orchestrate messages across all channels, including email, in-app, SMS, push, and webhooks. Over 7,400+ companies, including Notion, Buffer, and Angi, rely on Customer.io to power their messaging needs.

VK, previously known as VKontakte, stands as the foremost social networking platform in Russia and the CIS, dedicated to bridging the gap between individuals, services, and businesses through user-friendly communication tools. The VK Team operates from three major cities: Saint Petersburg, Moscow, and Sochi, while also maintaining regional offices in Yekaterinburg, Kazan, Nizhny Novgorod, and Kazakhstan. Our main office is situated in the iconic Singer House, a renowned historical site located in the heart of Saint Petersburg. We are committed to enhancing connectivity and fostering relationships within our diverse user base.

Talon.One is an API-first promotion platform that allows businesses to seamlessly manage a variety of promotional activities, including coupons, referrals, discounts, loyalty programs, bundling, wallets, and gift cards, all in one centralized location. This powerful platform simplifies the complexities of running multiple promotions by providing a single interface to manage all aspects of your promotional strategy. By leveraging its fully equipped and easily customizable rule-based engine, brands can engage with their customers across multiple touchpoints, delivering targeted promotion campaigns that feel personalized and relevant. Talon.One enables the creation of automated workflows, allowing businesses to fine-tune and adjust their promotional activities in real-time, from anywhere, without the need for in-house development or maintenance. The platform's flexibility makes it easy for brands to scale their promotional efforts as they grow, while maintaining full control over how they interact with customers and optimize promotional campaigns. Whether you're running a small business or a large enterprise, Talon.One gives you the tools to design, execute, and refine complex promotions effortlessly.

Transparency, choice and control are key to trust. Organizations have the opportunity to leverage these moments to build trust, and provide more valuable experiences. People expect greater control over their data. We offer privacy and data governance automation to help organizations better understand and comply with regulatory requirements. We also operationalize risk mitigation to ensure transparency and choice for individuals. Your organization will be able to achieve data privacy compliance quicker and build trust. Our platform helps to break down silos between processes, workflows, teams, and people to operationalize regulatory compliance. It also allows for trusted data use. Building proactive privacy programs that are rooted in global best practice and not just reacting to individual regulations is possible. To drive mitigation and risk-based decision-making, gain visibility into unknown risks. Respect individual choice and integrate privacy and security by default in the data lifecycle.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

PlotProjects was founded in 2011 and has seen a lot of success. The Wall Street Journal named Plot Projects one of Europe's most promising startups for 2013. We are now the global leader in location marketing for companies using apps. Our technology adds the contextual layer that helps companies win micro-moments from consumers at every touchpoint of their customer journey, online and offline. Our technology is used by brands and publishers to obtain location intelligence, attribute offline and online shop visits, retarget, activate and activate consumers with contextually enhanced personalized messages. A comprehensive geofencing SDK for iOS and Android. Easy to set up and use. Our SDK integrates with your entire digital infrastructure, from your app to customer data, marketing automation, and behavioural analytics platforms. Since 2011, our SDK has been the leader in geofencing, location data, and marketing automation.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. Our SmartInsert technology eliminates flickering across both frontend and backend experiments, while 40+ stackable targeting filters and robust APIs enable sophisticated test deployment. Convert’s comprehensive toolkit includes real-time QA through Live Logs & QA Wizard, built-in hypothesis prioritization frameworks, and automated collision prevention—all backed by expert support to help you launch tests in under 30 minutes.

Ketch is the AI Privacy Company. Built by the founders who led GDPR compliance for Salesforce Marketing Cloud, Ketch is permissioning infrastructure that helps businesses collect and use people's data responsibly — respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. The problem Ketch solves is real and growing. AI turns data into a compounding competitive advantage while simultaneously expanding the surface area of risk. Marketing tools assume permission is handled elsewhere. Privacy tools are compliance-first, not growth-first. The result: enterprises are forced into a false choice between data growth and data governance. Ketch closes that gap. The platform operates across three layers. First, discovery — see everything. Ketch observes what data exists, where it flows, how it's collected, and whether consent is actually being honored. Second, permissioning — control everything. Consent, rights, policy, and intended use are enforced in real time across systems. Third, activation — use everything, safely. Permissioned data powers AI pipelines, advertising, and personalization without regulatory or reputational risk. Core capabilities include consent management with 400+ no-code configurations, automated data subject rights, front-end data observability via Data Sentry, server-side permission storage via Permission Vault, and AI governance via AI Sentry — which monitors, enforces, and audits every AI interaction against consent and rights signals. 3,500+ businesses trust Ketch. 67.2 billion consent transactions processed per month. Rated #1 Consent Management Platform on Gartner Peer Insights (4.8/5) and a G2 Grid Leader for Enterprise. Used by Chipotle, Forbes, Paramount, Hasbro, Equifax and more.

Split's Feature Data Platform™ allows you to move quickly without breaking anything. Set up feature flags, and deploy them safely to production. You can control who sees what features and when. Connect each flag to contextual data so you can know if the features you are deploying are improving or making things worse. You can then act without hesitation. You can easily conduct feature experiments such as A/B testing without slowing down. Split is a feature-management platform that goes the extra mile with experts to support, online courses that help you learn while you go, and an developer-oriented culture which puts our customers in the center. Split can help you to improve your productivity, reduce your MTTR or ignite your development team without burning it out. Switch to a free account, schedule a demonstration to learn more or contact us with any questions.

Foursquare is the leading independent location intelligence platform, helping businesses unlock the power of location across marketing, analytics, and product development. With Foursquare Attribution, brands can measure how omnichannel campaigns drive real-world outcomes like store visits and sales across 550+ media partners. Foursquare Audience enables marketers to build high-intent, visitation-based segments, while Foursquare Proximity allows for real-time, privacy-first geofencing to reach consumers based on their current location—both available via self-serve or managed service. For analysts and geospatial teams, Foursquare Studio provides a powerful, browser-based platform to visualize and analyze large-scale spatial data. Developers can access the world’s most accurate and detailed POI database—over 100 million places across 200+ countries—through Foursquare Places and Foursquare Places API, enabling location search, tips, photos, and geotagging within apps. Foursquare Movement SDK powers real-time, location-aware experiences by capturing behavioral context to enrich apps, personalize content, and inform smarter decisions.

Experience a top-tier full-stack location platform that accelerates the development of location-centric applications while boosting your revenue through advanced SDKs and APIs for features like geofencing, trip tracking, geocoding, and search functionalities. Leverage open-source SDKs renowned for their precision, accompanied by straightforward documentation, adaptable APIs, and seamless integrations. Craft unique location-based solutions throughout the customer journey, covering everything from personalized messaging to curbside pickup and address autocomplete features. Designed for scalability, this platform handles over 100 billion queries annually from more than 100 million devices while prioritizing enterprise-level security, privacy, and customer support. Enhance your conversion rates by effortlessly connecting users with nearby locations and services. You can either import and search your own location data or utilize our exceptional address and point of interest (POI) datasets. Benefit from a generous free tier of up to 100,000 requests each month, and take advantage of tools to configure geofences, as well as visualize, analyze, and segment your location data. Additionally, our open-source SDKs for iOS, Android, and web facilitate the straightforward integration of location capabilities into your applications, ensuring a seamless user experience. With these tools, the potential for innovation in location-based services is limitless.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Hearing that a customer is dissatisfied with your product can be incredibly disheartening, particularly when the specific issue remains unclear. A helpful strategy to address this is by utilizing Stormly’s User Journey Template, which enables you to identify points where users disengage within your product or app. Understanding which elements drive the best conversions—be it webshop products, blog posts, videos, or other content—is essential. The "aha-moment" signifies the instant when users derive true value from your app or website. By pinpointing this crucial moment, you can enhance the onboarding experience, thereby boosting user retention and conversion rates significantly. It’s vital to comprehend the user behaviors that contribute to improved retention and conversion, as this knowledge is fundamental in developing a highly engaging product. Your objective should be to determine the specific instance when users experience the unique advantages of your app or website, known as the "aha-moment." Once this is established, you can refine your app's onboarding process, ensuring that a larger number of users become actively engaged and derive value from your offerings. Implementing these insights will not only improve user satisfaction but also lead to overall business success.

Airship is used by thousands of top brands around the globe to build closer relationships with customers through highly contextualized and relevant interactions. Airship's Customer Engagement platform is mobile-first and data-driven. This allows brands to focus on individual customers and their needs rather than which marketing channels to use. Airship makes it easier and more efficient to increase customer lifetime value in an omni-channel era. Airship optimizes every customer journey across all digital touchpoints with trillions of interactions across mobile apps, push notifications and mobile wallets.

Founded in London by four Hungarian co-founders, Antavo started its journey in 2012 with Seedcamp before pivoting its product in 2015. Since then, it has secured funding, signed major enterprise clients, and expanded globally. Today, Antavo serves industry leaders such as KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, LuisaViaRoma, Flying Tiger, Peek & Cloppenburg, and Yara, along with global businesses in the travel, pharma, and fashion industries. Thanks to several new loyalty program launches, customer-centric product updates, and company-wide expansion, Antavo is forecasting a 30%+ year-on-year revenue increase for 2024. As the business prepares for a Series B funding round in 2025, these developments will facilitate further technological advancements and broader global growth. In response to increasing regional demand, Antavo has expanded its team across three continents, including the launch of a new team in North America. A leading provider of thought leadership in the loyalty space, regularly publishing guides, eBooks, loyalty program reviews, and technical insights on its blog. Since 2022, Antavo has been publishing the Global Customer Loyalty Report, THE Report of the industry.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Bring mobile programmatic operations in-house with our pioneering mobile in-house bidder™, specifically designed for app developers and their tech collaborators to efficiently manage performance user acquisition and programmatic retargeting internally. Our enterprise-grade software is ready to use immediately, with a modular design focused on essential components, transparent pricing, and rapid setup. Exclusively optimized for mobile real-time bidding (RTB), it allows you to effortlessly set up your SKAN campaign mapping in a self-service format, transforming anonymous audiences into well-defined targets. By keeping insights about your target demographics internally, you can iterate more quickly and maintain an advantage over your competitors. This empowers you to drive growth through impactful user acquisition initiatives while taking charge of your retargeting efforts. Leverage sophisticated optimization techniques to surpass your marketing KPIs and enhance your return on ad spend (ROAS), ensuring sustained success in your campaigns. Ultimately, taking control of your mobile programmatic strategy can lead to significant advantages in performance and efficiency.

Scalarr offers a cutting-edge solution for mobile ad fraud detection through advanced Machine Learning technology. To combat the most significant threats in mobile advertising, Scalarr employs a dual-layered approach with next-generation algorithms that achieve an impressive accuracy rate of up to 97% in identifying various forms of in-app fraud. Users can experience the benefits of Scalarr by exploring its capabilities to overview, analyze, and thwart mobile app install ad fraud using its unsupervised machine learning features before any harm occurs. The platform utilizes both unsupervised and semi-supervised machine learning techniques to automatically spot and understand fraud patterns across vast datasets. By examining countless clicks, installs, and post-install event variables, Scalarr significantly minimizes both false positives and false negatives in its detection process. With a sophisticated model design prioritizing result accuracy and thoroughness, Scalarr stands out as a robust tool that provides actionable insights at the individual conversion level, ensuring advertisers can make informed decisions regarding their ad campaigns. This comprehensive approach ultimately enhances the overall integrity of mobile advertising strategies.

RevenueCat provides a comprehensive solution for managing, analyzing, and enhancing in-app purchases and subscriptions on both iOS and Android platforms. You can integrate in-app purchase functionality into your application within minutes without the need for any server-side code. Once installed, you can rest easy knowing that you won’t have to deal with edge cases, receipt validations, or updates from app stores again. Supporting all major platforms, RevenueCat simplifies the intricate nature of in-app transactions, allowing you to concentrate on your app development. Its built-in reporting features cover essential metrics such as revenue, trials, conversions, cohorts, and churn, turning RevenueCat into the command center for your app's business operations. By consolidating customer purchase histories across different platforms into a single source of truth, it provides valuable insights that can propel your growth. Gain a deeper understanding of your audience and financial performance through critical revenue metrics, filters, and cohorts. Additionally, you can troubleshoot issues with detailed customer data and purchase timelines, as well as conveniently assess the performance differences between various subscription options like monthly and annual plans. This level of insight and efficiency ensures that you can strategically steer your app's success.