Business Software for LiveRamp

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Welcome to your career network! Discover the perfect job or internship that suits your needs. LinkedIn stands as the largest global social platform tailored for professionals. It links professionals worldwide, enhancing their productivity and success. Boasting over 756 million users globally, including leaders from every Fortune 500 firm, LinkedIn truly is the premier professional network. The organization operates on a varied business model, generating income from Talent Solutions, Marketing Solutions, Sales Solutions, and Premium Subscription offerings. With its headquarters situated in Silicon Valley, LinkedIn maintains a presence in multiple locations around the world, ensuring its services are accessible to a diverse audience. This widespread reach allows it to continually adapt to the evolving demands of the professional landscape.

Snapchat - The quickest way to capture and share your experiences! With Snapchat, you can effortlessly connect with friends, check out Live Stories from all corners of the globe, and dive into the latest news in Discover. Embracing the present makes life more enjoyable! Our vision is that by transforming the camera, we unlock the potential to enhance how individuals interact and live. We play a vital role in advancing humanity by enabling self-expression, encouraging mindfulness, broadening knowledge about the world, and fostering shared enjoyment among users.

X, which was previously called Twitter, ranks among the largest social networking platforms globally. Connect with your passions and discover the discussions that matter to you. Engage with the ongoing dialogue and stay updated on current events around the globe. We hold the belief that meaningful transformation begins with open conversations. Your thoughts are significant here; you are welcomed just as you are. Together, we can take the necessary steps to uphold the integrity of public discourse, prioritizing what is right over what may be convenient. Join us and make your voice heard in this vibrant community.

We create equal opportunities for e-commerce brands to thrive. Our AI operates as a dedicated team of skilled marketers who understand your audience, tirelessly working around the clock to elevate your brand and enhance your sales. Cultivate a brand that resonates with customers, convert more site visitors into buyers, and foster customer loyalty using AdRoll’s growth marketing platform. Join a community of over 37,000 dynamic brands flourishing with AdRoll. Discover individuals who will cherish your brand. Our sophisticated audience targeting, combined with our unique AI, effectively builds awareness and attracts high-quality traffic to your website. Stimulate engagement across advertisements, emails, and your digital storefront. Merge your insights about customers with our extensive database of over 1.2 billion shopper profiles to highlight products they will adore—and purchase. Move past merely acquiring customers and leverage your relationships to fuel growth. Enhance loyalty and lifetime value (LTV) by delivering relevant, personalized experiences across multiple channels. By doing so, you will not only boost your brand but also create lasting connections with your audience.

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

B2B companies today rely on accurate data to drive their sales and marketing strategies. KickFire's IP Address Intelligence™ converts IP addresses to companies and provides account level firmographic data such as industry, revenue and employee count. B2B marketers can use this data to identify visitors to their websites, personalize content and target ads. They can also enrich forms and append CRM data to other account-based marketing strategies. KickFire's IP addresses intelligence and B2B firmographic information are available through its LIVE leads platform, API and integrations with the most current technologies.

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools.

The Skypoint AI Platform serves as a robust data and artificial intelligence solution tailored for sectors that are heavily regulated, such as healthcare, finance, and government, facilitating smooth data integration alongside sophisticated AI-driven automation. Constructed on a flexible data lakehouse architecture, this platform merges both structured and unstructured data into a unified source of truth while prioritizing governance, security, and compliance measures. With comprehensive AI capabilities, it encompasses business intelligence, AI agents, and collaborative tools, empowering organizations to optimize their operations and enhance decision-making processes. By utilizing compound AI systems that incorporate specialized language models, retrieval mechanisms, and external resources, Skypoint provides customized, intelligent solutions aimed at addressing specific industry challenges. Furthermore, its innovative approach ensures that organizations can adapt to evolving regulatory requirements while maximizing efficiency and insights.

Create models at ten times the speed, link them directly to your data sources, and share insights through interactive dashboards with stunning visuals. Causal's formulas are designed to be straightforward—eliminating the need for complex cell references or cryptic syntax, and a single formula in Causal can replace dozens or even hundreds of traditional spreadsheet formulas. With the built-in scenario feature, you can effortlessly establish and analyze various what-if scenarios, utilizing ranges like "5 to 10" to grasp the complete spectrum of potential outcomes for your model. Startups leverage Causal for critical tasks such as calculating runway, monitoring key performance indicators, planning staff compensation, and crafting financial models that are ready for investors. Create eye-catching charts and tables without the hassle of lengthy customization processes. Additionally, you can seamlessly toggle between different time scales and summary formats to suit your analysis needs. Unleash the power of your data and transform the way you visualize your business metrics.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

Achieving excellence in performance marketing requires a balanced focus on both strategy and technology. To facilitate this, we connect you with our dedicated team of data-oriented marketers and analysts who leverage our unique, all-encompassing technology suite to design a performance marketing strategy that aligns perfectly with your objectives. Discover how Sidecar can customize an approach specifically for your needs, shifting from the traditional to the modern, from complex to straightforward, and from fragmented to cohesive. The Sidecar Technology Suite removes the obstacles associated with ad networks' native tools and interfaces, offering a seamless, retail-focused platform instead. Our team meticulously tailors every component to suit your business requirements, ensuring a fully personalized solution that propels your performance ambitions forward. Our advanced feed processing and optimization technology, Sidecar Link, guarantees that your product information is accurate, detailed, and structured to thrive across platforms like Google, Facebook, Microsoft, Amazon, and Instagram. Additionally, our campaign optimization tool, Sidecar Apex, utilizes cutting-edge automation to enhance your marketing efforts effectively. By integrating these technologies, we empower your brand to achieve unparalleled success in the digital marketplace.

Consolidate customer information from various sources into one enduring customer ID. Provide cross-departmental teams with machine learning insights that facilitate large-scale 1:1 segmentation. Transform your marketing approaches and enhance customer experiences through centralized data that generates meaningful insights. Leverage behavioral data to create fluid interactions across different channels. A clearer view of customer data enhances personalization, sharpening focus on your marketing strategies and decision-making processes. Grant your entire organization access to universal data, enabling thorough analyses at both individual and aggregate levels. Implement predictive modeling to develop tailored content informed by behavioral insights. Employ persona models to categorize customers into segments based on an extensive range of variables. Utilize recommendation algorithms to identify the optimal next steps for both customer segments and individual clients, thereby driving more effective engagement strategies. Ultimately, this comprehensive approach to customer data will foster deeper relationships and improve overall customer satisfaction.

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

The Databricks Data Intelligence Platform empowers every member of your organization to leverage data and artificial intelligence effectively. Constructed on a lakehouse architecture, it establishes a cohesive and transparent foundation for all aspects of data management and governance, enhanced by a Data Intelligence Engine that recognizes the distinct characteristics of your data. Companies that excel across various sectors will be those that harness the power of data and AI. Covering everything from ETL processes to data warehousing and generative AI, Databricks facilitates the streamlining and acceleration of your data and AI objectives. By merging generative AI with the integrative advantages of a lakehouse, Databricks fuels a Data Intelligence Engine that comprehends the specific semantics of your data. This functionality enables the platform to optimize performance automatically and manage infrastructure in a manner tailored to your organization's needs. Additionally, the Data Intelligence Engine is designed to grasp the unique language of your enterprise, making the search and exploration of new data as straightforward as posing a question to a colleague, thus fostering collaboration and efficiency. Ultimately, this innovative approach transforms the way organizations interact with their data, driving better decision-making and insights.

The ActionIQ Customer Data Platform empowers organizations to synchronize their personnel, technology, and procedures to create outstanding customer interactions at every point of engagement. To distinguish genuine CDPs from mere impostors, access ActionIQ's comprehensive guide, which will help you avoid months of tedious research and uncover the realities of the complex CDP market. In the current experience-driven economy, consumers anticipate that brands will recognize them and consistently provide authentic, valuable interactions. The ActionIQ CDP is designed to help large enterprises tackle persistent issues of customer data fragmentation, equipping them with the insights necessary to coordinate experiences seamlessly across all brand interactions. By developing an interconnected “smart hub” that consolidates data, organizations can empower their teams with immediate insights. This deep understanding of customers facilitates the delivery of trustworthy and profitable experiences at scale, ultimately enhancing brand loyalty and customer satisfaction. Moreover, embracing such a platform can significantly enhance your organization’s ability to respond to evolving customer needs swiftly and effectively.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Location Intelligence, expertly provided. A decade ago, PlaceIQ pioneered location intelligence within the marketing and media sectors. Now, we stand as the foremost data and technology firm, empowering businesses to harness location-based insights for better audience engagement and understanding. Utilize location data to implement audience strategies that yield measurable outcomes. Track foot traffic trends to analyze what influences actual visits to locations. Examine movement patterns to reveal market insights that aid in making informed decisions. Obtain top-tier location data by subscribing to our data licensing service, ensuring your business remains at the forefront of the industry. With our resources, you can make data-driven decisions that enhance your overall marketing effectiveness.

The e-X Advertising Intelligence Platform integrates one of the largest digital media presences globally with its own audience insights and technology, aimed at enhancing the effectiveness of digital advertising campaigns. It is specifically crafted to fulfill and surpass the expectations of modern advertisers. Covering all aspects from creative design and ad placement to performance evaluation, it allows us to offer: high-performing creative formats that maintain uniform functionality across various media and devices, precise targeting to reach pertinent audiences on a large scale, ad distribution on multiple screens in premium settings, and standardized metrics applicable to all ad types. Our contextualization engine stands out in the industry, operating at the page level to grasp the interests and intentions tied to each visit on our network. By leveraging unique, interest-driven audience data, we empower advertisers to identify and connect with the right audiences, facilitating the modeling, targeting, and optimization of their online campaigns effectively. Ultimately, our platform not only enhances ad performance but also fosters deeper engagement between brands and their target consumers.

JamLoop is a company that specializes in an OTT/Video Ad Platform, designed to assist media buyers in connecting with audiences who have transitioned away from traditional cable TV and are now consuming content through streaming applications on various digital devices. As television viewing habits evolve, consumers are increasingly opting to stream both episodic and live programming through devices such as Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This shift complicates the process of reaching target audiences through conventional advertising strategies. JamLoop addresses this challenge by delivering advertisements directly to viewers on their internet-enabled devices in real time. We empower you to connect with your audience at scale, with efficiency, and with complete transparency. By operating our own proprietary bidder platform and purchasing inventory directly from publishers, we provide an unparalleled level of control and insight. Designed specifically for the modern viewer, our OTT platform ensures you can access your desired audience, even as they engage with content on various internet-connected devices, thus maximizing your advertising impact.

Tap into Bidtellect’s extensive ecosystem of Native inventory, featuring over 5 billion Native auctions daily. Designed specifically for marketers, Bidtellect stands out as the sole Native platform offering sophisticated KPI optimization aimed at engaging targeted consumers to take desired actions. We provide a dual advantage: Bidtellect’s dedicated Account Services team works closely with clients to devise and implement tailored strategies for each campaign. Additionally, our acclaimed creative team, [b]+studio, leverages a data-informed approach to craft custom Native images and copy that achieve optimal performance. Recognizing that content plays a pivotal role in every brand’s marketing strategy, it significantly impacts nearly every online initiative. We integrate with top industry supply sources to deliver the highest quality inventory to our brand partners, enabling the smartest choices for your content distribution campaigns. Native Ads enhance marketers’ content marketing and distribution efforts. Initiating your journey with us is straightforward. With our robust resources and expertise, you can confidently navigate the landscape of digital marketing.

Real Identity™ provides rapid, sub-second decision-making capabilities that facilitate timely and relevant messaging. This innovative platform empowers leading global brands to accurately identify individuals and ethically engage with them at any location and time, thereby fostering significant experiences. With the ability to connect with audiences at scale and with precision, brands can enhance every customer interaction. Additionally, Real Identity allows companies to effectively manage their identity systems by utilizing five decades of expertise in data and identity, coupled with cutting-edge artificial intelligence and machine learning methodologies. In the fast-paced adtech sector, swift access to identity and data is essential for enabling personalization and informed decision-making. As the landscape evolves away from cookies, first-party data signals will become crucial for driving these initiatives, ensuring that communication remains vibrant between individuals, brands, and publishers. By crafting impactful experiences across all channels, businesses can not only impress current customers and prospects but also maintain compliance with regulations and outpace their competitors. Ultimately, Real Identity™ positions brands to thrive in a dynamic environment while enhancing their customer engagement strategies.

Amplify your messages to individuals who haven't yet followed you by promoting your Tweets, allowing you to rapidly expand your network of valuable followers and spark word-of-mouth promotion for your account. Monitor the expansion of your audience while observing how users interact with each of your Tweets. Target the right demographic by focusing on your followers' interests, locations, genders, devices, or users with similar profiles. Additionally, enhance the relevance of your message by using keyword targeting based on users' Tweets. This strategy ensures that your Tweets and account gain visibility among those who are genuinely interested in your content. You only incur costs when users choose to follow, retweet, like, reply to, or engage with your promoted Tweets. You maintain full control over the process, with no minimum spending requirements, allowing you the flexibility to start and stop whenever you choose. Ultimately, this approach provides an effective way to cultivate a vibrant online community and strengthen your presence on the platform.