Business Software for Google Display & Video 360

You can now add new customer data to all your marketing tools. No need for expensive CDP, manual csv uploads, or SQL. DinMo can be set up in less than 30 minutes. This is simplicity at its finest. Audience Building Simplified: Create any audience with our intuitive Audience manager, no SQL required. One-Click activation: Connect your customer data to your business tools in a single click. CSV exports, Jira tickets are gone. Dynamic Audience management: Get continuously updated data across all synced platform, ensuring that your strategies are always powered by the freshest data.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Introducing the Google Marketing Platform, an all-encompassing advertising and analytics solution designed to enhance marketing strategies and achieve superior outcomes. It offers user-friendly tools ideal for small businesses, providing complimentary resources that optimize your marketing efforts, from website and application analytics to seamless testing features and beyond. For larger enterprises, advanced solutions are available to foster deeper customer relationships, ultimately leading to improved marketing performance through a comprehensive suite of advertising and analytics tools. The platform delivers integrated solutions tailored for every marketer's needs, whether you're seeking assistance with a specific task or aiming for a substantial, long-term collaboration. Google Marketing Platform Partners are equipped with the necessary resources and expertise to help you maximize your marketing potential. We are committed to providing support at every phase of your journey, regardless of whether you utilize just one product or the entire suite of offerings available through Google Marketing Platform. With such diverse options, marketers can find the right fit for their unique objectives and challenges.

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Datahive360 is a comprehensive data management solution tailored for data-driven marketers, digital analysts, CMOs, and marketing teams. We are committed to harnessing the potential of data-inspired marketing, enabling organizations to effortlessly explore, share, and realize the benefits of their data assets. In pursuit of this goal, we are innovating within the realm of marketing middleware through Datahive360, a platform that automates the processes of data extraction, unification, and consolidation, providing users with a centralized hub for their data needs. Our mission is to enhance marketing performance by equipping marketers with the tools necessary to fully utilize data's value. Consequently, Datahive360 is crafted as a low-code data management platform that delivers integrated, business-ready data from various sources without the need for technical skills. This platform seamlessly combines advertising, analytics, CRM, and other third-party data to facilitate reporting, automation, and data warehousing. By doing so, Datahive360 empowers marketing teams to make data-driven decisions with confidence and ease.

Explore your rivals' advertising efforts and formulate strategies using the leading ad intelligence tool available. Gain comprehensive access to advertising data from various networks on the internet, such as Facebook, Native, Google Display, and TikTok, allowing you to analyze their frameworks in depth. Obtain detailed information about each advertisement, including target demographics, geographic regions, interests, engagement metrics, impressions, placements, creative content, headlines, and a wealth of additional data. By understanding a brand's complete advertising activities alongside its regional, interest-based, and user targeting specifics, you can secure a competitive advantage in any market segment. Identify optimal audiences while leveraging the most persuasive ad copies and landing pages to boost revenue and enhance your return on investment. Adflex has been meticulously crafted to deliver only the most pertinent and essential data through an intuitive interface. With the support of our specialized technical team, Adflex effectively aggregates information from every advertising network across the global internet landscape, ensuring you have the insights necessary to excel. Ultimately, this tool empowers marketers to make data-driven decisions that lead to successful advertising campaigns.

Tapper is a cutting-edge platform that leverages artificial intelligence to safeguard your digital marketing efforts against invalid traffic and ad fraud. Our sophisticated AI algorithms meticulously analyze each click on your Google and Meta Ads in real-time, effectively filtering out bots, click farms, and other unreliable traffic sources. Within a remarkable timeframe of under 3 seconds, Tapper automatically adds fraudulent IP addresses to your Google Ads exclusion list, ensuring that only malicious traffic is blocked while maintaining access for genuine customers. Additionally, our platform provides session recordings for every click, enabling you to observe how both visitors and bots engage with your website. By minimizing waste in your advertising efforts, Tapper transforms squandered ad spending into revenue growth, maximizing the efficacy of your marketing budget. With zero latency, our system detects every click on your paid ads and employs machine learning to classify each interaction as invalid, suspicious, or legitimate. Furthermore, Tapper presents all click data as first-party data, empowering you to derive precise campaign insights and achieve predictable outcomes. This comprehensive approach not only enhances the integrity of your advertising campaigns but also fosters long-term growth and success for your business.

5X is a comprehensive data management platform that consolidates all the necessary tools for centralizing, cleaning, modeling, and analyzing your data. With its user-friendly design, 5X seamlessly integrates with more than 500 data sources, allowing for smooth and continuous data flow across various systems through both pre-built and custom connectors. The platform features a wide array of functions, including ingestion, data warehousing, modeling, orchestration, and business intelligence, all presented within an intuitive interface. It efficiently manages diverse data movements from SaaS applications, databases, ERPs, and files, ensuring that data is automatically and securely transferred to data warehouses and lakes. Security is a top priority for 5X, as it encrypts data at the source and identifies personally identifiable information, applying encryption at the column level to safeguard sensitive data. Additionally, the platform is engineered to lower the total cost of ownership by 30% when compared to developing a custom solution, thereby boosting productivity through a single interface that enables the construction of complete data pipelines from start to finish. This makes 5X an ideal choice for businesses aiming to streamline their data processes effectively.

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

Octane11 seamlessly integrates, enhances, and organizes your B2B data, providing you with greater control, efficiency, and valuable insights. B2B marketing teams often find themselves spending excessive time on disorganized data sets. By synthesizing all of your data from various paid, owned, and earned sources tailored specifically for B2B purposes, Octane11 enables high-impact analytics that streamline decision-making processes and enhance sales intelligence. Take advantage of Octane11’s specialized dashboards to evaluate all marketing tactics from a single interface, and easily export data to your preferred BI platforms such as Tableau, Datorama, or Looker, or directly integrate with tools like Salesforce, Outreach, or Salesloft. The platform offers a unique layer of B2B-specific transformations, enriching your existing data while working seamlessly with your data warehouse, ELT/ETL, and BI applications. This ensures that your enhanced data is readily available for built-in analytics or can be sent to any endpoints you choose, maximizing its utility. Ultimately, Octane11 empowers organizations to make data-driven decisions more efficiently and effectively than ever before.

Adloox stands out as the premier independent ad verification platform in Europe, focused on protecting advertisers, agencies, and various buy-side entities from advanced forms of ad fraud while ensuring that advertisements are visible and placed within secure brand contexts. The platform boasts a wide range of functionalities, including mechanisms for fraud prevention, brand safety assurance, attention tracking, and detailed analytics, all aimed at enhancing the performance of programmatic advertising campaigns. Adloox efficiently connects with leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media networks such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Their offerings are tailored to meet the needs of advertisers, agencies, and publishers alike, equipping them with effective tools to safeguard their media investments, overcome media purchasing hurdles, and protect online assets for long-term revenue generation. Furthermore, Adloox emphasizes transparency and operational efficiency, demonstrated by its dedicated learning center that provides valuable insights into combating programmatic ad fraud. This commitment to education not only empowers users but also enhances the overall effectiveness of their advertising strategies.

Caramel.ai is an innovative advertising platform powered by artificial intelligence, allowing users to effortlessly design, enhance, and expand their advertisements across more than 11 different channels, such as Facebook, Google, Instagram, LinkedIn, and Spotify. By utilizing Caramel, users can create eye-catching visuals and videos that engage their audience, while also automating essential tasks like ad copywriting, targeting, and budget management for optimal performance. You can kickstart campaigns in just five minutes by entering a simple sentence, after which Caramel takes care of the rest. With a user-friendly dashboard, you can track your campaign performance, audience interaction, and advertising costs all in one place, while the AI continuously refines your campaigns each day to ensure that your ads are delivered to the ideal audience at the most opportune moments, thereby enhancing your return on investment. Designed with versatility in mind, Caramel offers tools tailored to various goals, whether you aim to increase sales or drive more traffic to your website, and its intelligent budget management system allocates your funds effectively across different platforms, utilizing insights driven by AI. Furthermore, as businesses navigate the complexities of digital marketing, Caramel aims to simplify the process, making it accessible for users of all experience levels.

Fraud0 is a sophisticated platform tailored to assist businesses in identifying and reducing invalid traffic and bot interactions instantly, which ultimately enhances the effectiveness of ad campaigns and ensures the prudent allocation of marketing resources. By leveraging AI-powered analytics, it effectively detects and obstructs fraudulent behavior, granting users a comprehensive perspective on traffic origins while highlighting the most impacted marketing channels. With functionalities such as onsite intelligence and in-ad measurement, users can discern where their advertisements are appearing, detect fraudulent domains, and make informed choices by eliminating unproductive placements. Additionally, Fraud0 empowers businesses to maximize their ad expenditure, safeguard data from automated threats, and boost campaign performance by concentrating on genuine human traffic, thereby fostering a more reliable advertising environment. By utilizing these features, companies can significantly improve their overall marketing strategies and achieve better returns on their investments.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Customize your marketing measurement strategy to fit the distinct requirements of your business. Ads Data Hub provides tailored analysis that aligns seamlessly with your specific objectives, while also prioritizing user privacy and adhering to Google's rigorous standards for data security. By utilizing Ads Data Hub, you can seamlessly upload your first-party data to BigQuery and integrate it with detailed event-level ad campaign data from Google. Merging your data with Google's event data can reveal valuable insights, enhance advertising effectiveness, assist in reaching data-driven business objectives, and facilitate superior campaign optimization. The insights generated from Ads Data Hub are aggregated across user groups, enabling Google to deliver more comprehensive data while safeguarding end-user privacy. Built with a strong emphasis on privacy, Ads Data Hub's functionality is notably different from conventional data warehousing solutions. Even seasoned professionals familiar with various clean rooms and data warehousing platforms may find it necessary to adapt their approach to work efficiently with Ads Data Hub. Consequently, the learning curve associated with mastering this platform can greatly enhance your ability to leverage data for informed decision-making.

Organizations focused on privacy collaborate with Decentriq to ensure robust data protection. Utilizing cutting-edge encryption and privacy-enhancing technologies, including synthetic data, differential privacy, and confidential computing, you retain complete control over your data at all times. The implementation of end-to-end encryption guarantees that your data remains confidential from all external parties. Importantly, Decentriq is unable to view or access your data directly. Furthermore, remote attestation provides assurance that your information is securely encrypted and that only authorized analyses are conducted. The platform is built in partnership with top-tier hardware and infrastructure providers, ensuring optimal performance. It is specifically designed to accommodate even the most sophisticated AI and machine learning models, keeping your data secure regardless of the complexities involved. With processing speeds that rival traditional cloud solutions, you can enjoy both scalability and superior data protection. Additionally, our expanding network of data connectors facilitates more efficient workflows across various leading data platforms, enhancing overall productivity.

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.

Integral Ad Science (IAS) stands at the forefront of digital media quality on a global scale, delivering solutions that empower advertisers and publishers to guarantee their advertisements are seen by genuine audiences in secure and appropriate settings, while also ensuring the right context for each ad. Their comprehensive offerings include measures for detecting ad fraud, ensuring brand safety and suitability, targeting based on context, and assessing viewability across a multitude of channels like CTV, video, programmatic, mobile, and digital audio. By partnering with thousands of media organizations, technology firms, and social media networks, IAS fosters innovation and crafts integrated solutions that address the distinct challenges faced by their clients. Through the provision of actionable data and insights, IAS equips brands, agencies, publishers, and platforms with the tools necessary to enhance their digital advertising efforts, elevate media quality, and achieve outstanding outcomes. With a commitment to transparency and ethical practices, IAS guarantees that clients invest only in impressions that truly matter and deliver results. In doing so, they not only improve campaign performance but also strengthen trust in digital advertising.

To effectively demonstrate the impact of marketing efforts, it is essential to have consistent and precise data across multiple platforms. In a multifaceted marketing environment characterized by team divisions and a rapidly changing marketing landscape, discrepancies often stem from differing naming conventions. Accutics acts as your cohesive and verified data language, providing transparent and dependable insights that propel your business forward. Marketing tracking is a collaborative effort, allowing campaign creators, activation teams, and partners to consistently access and utilize the most recent version of your taxonomy across all platforms. With straightforward workflows designed for standardized data, complexity is minimized. When conducting marketing and cost analyses, a diverse array of data from various sources is crucial. According to Forbes, a staggering 80% of the time spent to attain value goes towards cleaning this data. Essentially, the race is effectively finished before the data even arrives. By bypassing tedious manual tasks, you can directly access connected, standardized, and harmonized data with the help of Accutics, enabling your team to focus on strategic decision-making rather than data management. Embrace a streamlined approach to data that enhances your marketing effectiveness and accelerates growth.

Media.net stands out as a top-tier global sell-side platform that bridges the gap between publishers, advertisers, and users while prioritizing a transparent and equitable open web. It boasts a diverse array of monetization options, such as display, native, and video advertising, all designed to enhance revenue for publishers. The unique ad formats developed by Media.net use contextual targeting techniques to display relevant advertisements based on the content of the page, cleverly avoiding the need for cookies. Advertisers benefit from direct access to high-quality inventory, allowing for precise audience targeting at various points in the marketing funnel. In addition, Media.net's advanced AI-driven yield optimization tools and integrated control panel provide publishers with an all-encompassing overview of their monetization efforts. Collaborations with top verification and measurement companies further empower effective evaluation of campaign performance. With a dedicated global workforce exceeding 500 engineers, Media.net remains steadfast in its pursuit of innovation and sustained growth in the ever-evolving digital landscape. Their focus on adapting to market changes ensures they remain at the forefront of the industry.

Leverage the capabilities of AI-powered autonomous campaign creation and optimization to enhance your returns on multi-channel advertising and achieve remarkable ROI. ChatROI revolutionizes campaign management by condensing what typically takes weeks into mere minutes. Our platform addresses inefficiencies, automates monotonous tasks, and delivers real-time optimization across various channels, all from an intuitive user interface. Effortlessly garner actionable insights and achieve superior results more quickly, easily, and cost-effectively. Experience an extraordinary 10x ROI with ChatROI, the reliable AI solution that marketers depend on to fine-tune their digital campaigns and achieve exceptional performance. Don’t allow your competitors to outpace you; embrace the AI marketing revolution today and witness the transformative impact for yourself. Whether your objectives are to enhance brand visibility, drive conversions, or elevate engagement levels, our platform customizes marketing strategies to meet the specific demands of your business. Engage with ChatROI to unlock new growth opportunities and redefine your marketing success.