Business Software for comScore

Due to the rise in data breaches and the improper handling of personal data, the management of privacy has become an essential aspect of contemporary marketing. While the General Data Protection Regulation (GDPR) is often viewed primarily as a legal challenge because of the substantial penalties associated with non-compliance, it also offers brands a chance to foster deeper trust with their audience. Research from iProspect reveals that in 2019, a significant 88% of global marketers identified trust as a key priority, aiming to enhance this trust through credibility, relevance, and reliability. In response to consumer privacy regulations like the GDPR, many marketers are adopting tools such as TrustCommander, which notifies users of websites and mobile applications about the personal information being collected, stored, and shared with third parties. TrustCommander effectively blocks the execution of any tracking tags that users have not expressly authorized, ensuring a higher level of transparency. This proactive approach not only safeguards consumer data but also reinforces the relationship between brands and their customers.

Acxiom provides the tools necessary to utilize extensive data for understanding premium audiences and gaining insights worldwide. By effectively engaging and personalizing experiences both online and offline, brands can better comprehend, identify, and target their ideal customers. In this “borderless digital world” where marketing technology, identity resolution, and digital connectivity intersect, organizations can swiftly uncover data attributes, service availability, and digital footprints globally, enabling them to make well-informed decisions. As a global leader in data, Acxiom offers thousands of data attributes across over 60 countries, assisting brands in enhancing millions of customer experiences daily through valuable, data-driven insights while prioritizing consumer privacy. With Acxiom, brands can grasp, connect with, and engage diverse audiences, optimize their media investments, and create more tailored experiences. Ultimately, Acxiom empowers brands to reach global audiences effectively and deliver impactful experiences that resonate.

Every organization faces challenges related to data, but we are here to help you unlock the full potential of your marketing data. Acting as an integral part of your marketing team, we enhance MarTech efficiency by seamlessly integrating people, processes, and platforms. When these three elements are harmonized, you can harness the true effectiveness of data-driven decision-making. The MSIGHTS platform, meticulously developed from the ground up, offers a comprehensive suite of applications and integrated services designed to prepare your data for enterprise-level analytics. By taking charge, you will gain enhanced transparency and optimize the value derived from your marketing data. Our solution packages can be utilized separately to tackle specific issues or combined for a comprehensive application of MSIGHTS throughout the marketing and data operations continuum. From initial implementation to ongoing support, each solution is accompanied by our deep data expertise and a dedicated customer support team, ensuring you have the resources needed for success. This collaborative approach not only addresses immediate challenges but also positions your organization for sustained growth and effectiveness in the future.

Quickly and effortlessly design stunning email newsletters using our intuitive drag-and-drop editor, all while maintaining your brand's unique identity through responsive templates. Your email campaigns will consistently display beautifully across various email clients and devices. The platform allows for the creation of sophisticated campaigns through a straightforward automation editor, offering numerous triggers such as clicks, form submissions, birthdays, and purchases. Within the editor, you can customize the steps you wish to take, complete with clear filtering options. Additionally, you can implement tagging and scoring to enhance your campaigns. Build your target audiences by applying selections, exclusions, and refinements, or base them on user behavior, tags, and scores. The segmentation and personalization features in Spotler Mail+ are both user-friendly and advanced, ensuring your communications remain pertinent. Our target group editor empowers you to connect meaningfully with your audience. Moreover, signing a processing agreement with Spotler Mail+ is a breeze, streamlining your compliance efforts while enhancing your email marketing strategy.

Spotai is a cloud-driven platform designed for media sales that aims to transform and speed up the advertising sales process for broadcasters, moving away from outdated systems to a sleek, user-friendly interface suited for the complexities of today’s multi-market media landscape. This innovative software enables users to efficiently create, manage, and deliver proposals and rate cards by integrating local and national inventory data alongside program scheduling details, allowing sales teams to swiftly meet advertiser demands and make on-the-spot pricing adjustments. Additionally, it offers real-time visibility into ad inventory and program availability, along with integrated analytics sourced from industry leaders such as comScore and Nielsen, while also providing customizable workflows that enhance every stage of the media sales process, from rate projections to proposal creation. With its accessible cloud-based dashboard and scalable architecture, Spotai caters to broadcasters of varying sizes, delivering features that minimize administrative burdens, boost sales efficiency, and facilitate informed decision-making. The platform’s adaptability and comprehensive tools empower sales teams to navigate the evolving advertising landscape with confidence and agility.

Innovid is the sole independent omni-channel platform designed specifically for television that integrates advertising, creative, and analytics. This comprehensive platform allows for personalized, served, and measured advertising across various media, including TV, video, display, audio, and social channels, all within a unified system. By leveraging data, Innovid enhances the personalization and effectiveness of ad delivery across the broadest range of market channels, ensuring a seamless connection of all media types and superior advertising experiences throughout the audience journey. Serving a diverse clientele of brands, agencies, and publishers, Innovid operates from more than twelve offices strategically located across the Americas, Europe, and the Asia Pacific region, reinforcing its global presence and reach in the advertising landscape. This innovative approach positions Innovid as a leader in transforming how advertisers engage with audiences in a dynamic and integrated manner.

Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.

Vercara UltraWAF is a cloud-native web application security service designed to defend against threats aimed at the application layer. This solution safeguards your applications from various risks such as data breaches, defacements, and malicious bot attacks, ensuring a robust defense against web application-layer vulnerabilities. UltraWAF enhances operational efficiency by providing consistently configured security rules that are independent of service providers or hardware constraints, thus protecting applications regardless of their hosting environment. With its flexible security capabilities, UltraWAF addresses major network and application-layer threats like SQL injection, cross-site scripting (XSS), and distributed denial-of-service (DDoS) attacks. Its constant security presence, coupled with the scalability inherent to cloud solutions, guarantees thorough protection against the OWASP top 10 vulnerabilities, along with advanced bot management and vulnerability scanning. This comprehensive approach allows businesses to effectively safeguard their essential applications and those that interact with customers from evolving cyber threats. Moreover, UltraWAF’s proactive measures help maintain customer trust by ensuring a secure online experience.

A self-service advertising platform that enhances efficiency and simplifies the campaign management process. It features a cohesive interface that consolidates reports from search, social media, and display campaigns into a single dashboard. Users can launch campaigns across multiple demand-side platforms at once, significantly reducing time and effort. Empower yourself with an intuitive drag-and-drop interface for ad creation, allowing for greater control over your ads. With just one click, generate Google UTMs that can be applied to all ad placements seamlessly. The platform also incorporates vendor cost details, enabling comprehensive reports that showcase expenditures, CPM, CPC, and CPA metrics for every vendor involved. Build actionable first-party data using a single tag, which helps in creating custom audiences for targeted advertising. Safeguard your campaigns with an integrated brand safety and verification solution that protects against fraudulent impressions and clicks. Easily create conversion pixels directly from the dashboard for straightforward site-side implementation. Need to make changes regarding creative assets, new publishers, or adjustments in booked impressions? Utilize the Bulk Placement Editor to implement extensive campaign modifications efficiently, ensuring your advertising efforts are always optimized. This all-in-one solution equips you with the tools necessary to manage and enhance your advertising initiatives effectively.

A good digital video campaign cannot be run without support. DynAdmic curates digital advertising inventory from the top websites around the world using smart targeting, activating brand safety, and fraud security while focusing on campaign performance metrics. Contextual modeling is a powerful tool to create highly responsive audiences. DynAdmic can target viewers based on what they are watching in real-time. An AI-based audio recognition technology is used to understand the content of the videos. This is how we determine the best ad placement to convey your message. We create a personalized ad exposure that grabs people's attention. Your campaign can be designed around multiple categories and customized keywords lists, including celebrities, events, and so forth. There are endless customization options. To create a comprehensive list of top inventories, we analyze and store every ad placement performance metric.

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.