Best Advertising Software for comScore

TargetVideo is a video revenue and engagement platform that offers premium ad management and video monetization solutions. With a specialized platform for video distribution, superior video player and ad tech, in-house video production, and white-label OTT and CTV solutions for cross-channel monetization, TargetVideo is an all-in-one video ad solutions powerhouse.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

All-in-one platform for editors and bloggers on WordPress, MarfeelPress offers all the features you need for more reader engagement, increased ad revenue, and complete control over your mobile website. One WordPress plugin. One complete mobile website. You can create an app-like experience by using features such as swipe, relevant push notifications and recirculation strategies to increase traffic and page views. You have complete control over the appearance of your mobile website. You can upload your logo and set your colors. Give your visitors what they want: lightning-fast page speeds and load times. This will lower your website bounce rate and boost your SEO. Marfeel's advanced algorithms allow you to profit from real-time bidding as well as server-to-server header bidding. Global deals with industry-leading SSPs, ad networks.

Only independent platform for creative and analytics, omni-channel advertising, and creative marketing. TV, video, display and audio, as well as social advertising, can all be personalized, served, and measured from one platform. Innovid is the only omni-channel, independent advertising and analytics platform for television. We use data to personalize, deliver, and measure ads across the broadest range of channels, including TV, video and display as well as audio and DOOH. Our platform seamlessly connects all media and delivers superior advertising experiences throughout the audience journey. Through twelve offices in the Americas, Europe and Asia Pacific, Innovid serves a global client list of publishers, brands, and agencies.

Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.

Sizmek by Amazon believes that creating impressions that inspire is key to building lasting, meaningful relationships with your audience. We offer powerful solutions to make your creative and data work together in new ways and optimize campaigns across all media. Sizmek Ad Suite provides everything you need to create and distribute your messaging. You can harness the power of a global platform that delivers more than 1.5 trillion impressions per year. Sizmek Dynamic Creative Optimization allows you to create hundreds, if not thousands, of ads that are tailored to your audience. Sizmek Ad Suite can help you improve the relevance of your messages and increase campaign performance.

Self-service ad server streamlines campaigns and simplifies processes. Integration of search, social and display campaign reports in one platform. Easily launch campaigns on multiple demand side platforms simultaneously, which saves time and effort. Drag-and-drop ad builder that is easy to use. You can create Google UTMs in one click and apply to all placements. Include vendor cost data – This allows reports to show spend, CPM and CPC for all vendors. One tag allows you to create custom audiences and data sets that will allow you to build actionable first party data. Integrated brand safety and verification solution to protect campaigns from invalid impressions or clicks. The dashboard allows you to create conversion pixels and export them instantly for site-side implementation. Creative swaps New publishers? Changes to booked impressions? Bulk Placement Editor allows you to make sweeping campaign changes, saving time and effort.

A good digital video campaign cannot be run without support. DynAdmic curates digital advertising inventory from the top websites around the world using smart targeting, activating brand safety, and fraud security while focusing on campaign performance metrics. Contextual modeling is a powerful tool to create highly responsive audiences. DynAdmic can target viewers based on what they are watching in real-time. An AI-based audio recognition technology is used to understand the content of the videos. This is how we determine the best ad placement to convey your message. We create a personalized ad exposure that grabs people's attention. Your campaign can be designed around multiple categories and customized keywords lists, including celebrities, events, and so forth. There are endless customization options. To create a comprehensive list of top inventories, we analyze and store every ad placement performance metric.

Zefr is a video advertising platform which delivers pre-flight targeted video placements. Their platform allows advertisers to create scaled video campaigns that are based on brand preferences. This is possible with precision, control and effectiveness. Zefr's platform allows for dynamic targeting with nuanced, targeted targeting on YouTube's most brand-relevant videos. Our solutions enable precise targeting of video content on the largest video platform in the world. Aligning with the right content is key to brand success in online videos. Your ad will have immediate media impact and long-term brand success if it is placed in the right context. Here's how it works. Zefr searches YouTube for every video. The meta-data is then analyzed to determine the context and relevance of the video for brands to advertise against. Our proprietary model predicts the number of views and impressions needed to scale your campaigns.

AcuityAds, a top technology company, provides marketers with a one-stop solution to omnichannel digital advertising. It offers the best-of-category return for advertising spend. Its journey automation technology, called illumin™, allows for planning, buying, and real-time insight from one platform. Using its proprietary Artificial Intelligence, the company's unique programmatic capabilities allow it to bridge the gap between planning and execution. The company offers a comprehensive ecosystem of brand safety, inventory, and fraud prevention partners. This allows them to offer trusted solutions that deliver high-quality results for the most demanding marketers. Our proprietary Consumer Valuing Tool anchors the AcuityAds product line. Our algorithm analyzes thousands of signals from the consumer journey and weighs their impact on conversion. These key signals can then be used to identify new opportunities for prospecting in a wide variety of ad formats.