Best Foot Traffic Data Providers in Europe

Analytics isn't just for the internet. We live in a world that is constantly changing. Physical spaces must be able adapt to this environment. V-Count is here to help. V-Count provides a fast and accurate method to count and analyze visitors at physical locations. Our cloud-based Business Intelligence Platform, (BIP), and the best-in class Ultima AI sensor power our solutions with 99.9% accuracy. Our customers range from retail to airports, museums and theme parks to transportation and any industry that has footfall traffic. We designed the dashboards with customers in mind. They are customizable and user-friendly, allowing businesses to easily view the performance of each location at any time. The future of people is counting.

Aquaji is proprietary software developed by Navori Labs, a Swiss innovator and global leader in AI-enhanced computer vision technologies. Aquaji interprets video feed from one or more cameras to produce reliable and comparable marketing analytics data. It delivers visitors foot-traffic, demographics, experience, and attention span in physical spaces. The software can be used to manage physical stores, assess marketing activities, and improve the customer experience. When used in conjunction with Navori’s QL digital signage platform, Aquaji delivers targeted content to any display or device based on the audience profile and can also perform as a business intelligence feeder for cross-data analysis.

Our people counting software is a pre-built module tailored for seamless collaboration between IT and business sectors. Designed for quick implementation, this tool equips managers with clear data to make well-informed decisions that enhance business operations. The FootfallCam Analytic Manager serves as a centralized management system hosted on the FootfallCam cloud server, offering users a lifetime license completely free of charge. This enterprise web-based control panel is specifically crafted for clients overseeing a large number of counters, consolidating data from all devices into a single centralized server. By utilizing the FootfallCam Analytic Manager remotely, users can conduct in-depth analytics from any location. Equipped with a prescriptive dashboard and comprehensive reports, this system provides users with enhanced visibility into their store performance metrics. With access to more than 60 diverse reports tailored to address specific business inquiries, the software transforms raw data into actionable insights, ultimately fostering improved decision-making processes. Additionally, this integration allows for real-time adjustments to strategies based on the analytics provided.

Established in 1996, Datscha stands out as a premier source of intelligence for the commercial real estate sector. Operating from offices in Sweden, Finland, and the UK, the company offers a distinctive service that delivers thorough, precise, and prompt data, analytics, and insights related to various aspects such as transactions, ownership, occupiers, foot traffic, and lease information. Renowned for its award-winning platform, Datscha provides exceptional web-based services that cover information and analysis of commercial properties, lease specifics, property ownership, and even the ability to simulate market values. The datasets are meticulously crafted by a team of experts, assuring high quality and comprehensive coverage across all modules. With extensive information on commercial property transactions, ownership, occupiers, market dynamics, asset classes, lease agreements, planning applications, construction developments, and foot traffic, Datscha has established itself as the go-to destination for commercial property insights in the real estate field. This commitment to excellence and innovation continues to solidify Datscha's reputation as a trusted partner for real estate professionals.

We enable individuals and organizations to make informed, data-driven choices regarding any issues related to location. Gain insights and evaluate sites based on your unique audience parameters. Assess the appeal of a specific area by considering mobility factors. Does your enterprise manage business locations like retail outlets, collection points, or branches? With Branch Network Optimization, you can enhance return on investment, boost sales, and manage expenses effectively. The challenges posed by COVID have significantly impacted retailers. Embrace a data-centric strategy for the reopening and recuperation of physical stores and omnichannel operations. Utilize Location Intelligence to streamline your supply chain and minimize delivery delays. This technology will support you in effectively planning, managing, and overseeing both the first and last mile of your logistics. CleverMaps offers storytelling capabilities for data presentation and the creation of delivery systems focused on information. Additionally, Embedded Analytics allows for smooth integration with various other tools, enhancing your overall operational efficiency. By leveraging these resources, your organization can navigate complexities and make strategic decisions with confidence.

Proxi.cloud is innovating marketing solutions by leveraging proximity and geolocation technologies. They offer a software development kit that enhances the functionality of clients' applications, allowing for communication and analytics services driven by location-based data. The goal is to empower clients with a comprehensive platform for managing proximity marketing efforts through various technologies, including geofencing, Wi-Fi, and beacons. Their advanced technology significantly boosts customer foot traffic and allows for thorough measurement at each phase of the process. By utilizing their mobile solutions, Proxi.cloud fosters user engagement through dynamic push notifications and personalized in-app communication, effectively linking the online and offline experiences of users within a mobile app. In addition, Proxi.cloud provides clients with valuable insights regarding consumer footfall, brand loyalty, and the ROPO (Research Online, Purchase Offline) effect, positioning their platform as a critical conduit between the digital and physical realms. This integration not only enhances marketing strategies but also offers clients a deeper understanding of their customer behaviors and preferences.

SmartMarket by Lepton Software offers business intelligence (BI), which includes market insights and location data for small to large businesses. SmartMarket by Lepton is an intelligent geospatial tool that allows you to create a holistic retail strategy and optimize site selection. SmartMarket allows you to identify key market parameters and predict the sales potential for a specific location. To increase revenue, you can also create highly-personalized marketing campaigns.

Huq's location intelligence platform offers speedy access to the indices that matter to teams in retail, local government and CRE. From footfall traffic to catchment models, visit duration and frequency, our accurate and reliable insights inform important decisions globally. ▶︎ What makes Huq's platform unique? Leading retail groups, government administration and CRE companies select Huq's insights because we put insight quality at the centre of our world. • insights are backtested against 15+ external indices • trusted by over 70+ leading gov/CRE/retail organisations • unique visitor footfall reporting for true market sizing • instant coverage across the UK, Europe and beyond • a zero-hardware solution: no equipment, no installation • insights delivered via a clean, decision-ready platform Join over 70+ councils, multiple retailers and real-estate groups who use Huq as an effective evidence base to inform decision-making.

Introducing a comprehensive solution for bars, nightclubs, and event venues that combines a clicker counter, guest management system, and foot traffic analysis. This innovative clicker counter uniquely consolidates your establishment's footfall data in a single, secure location. You can easily tally guest counts using either the volume buttons or on-screen options, while instantly comparing the current foot traffic to that of previous weeks. Manage your guest list seamlessly, as it synchronizes with your tally counter's data and can be updated from anywhere at any time. All information regarding foot traffic and guest records is safely stored in your private database. This tool enables you to analyze trends and behaviors related to foot traffic at your venue. Moreover, every tally counter within your establishment works together to sync foot traffic data in real time. Whether you are on-site or thousands of miles away, you can monitor guest arrivals, assess foot traffic, and make updates instantly, ensuring you stay connected to your venue's operations. With this software, you can optimize your venue's performance and enhance customer engagement effortlessly.

RetailFlux’s people counting software not only offers an affordable solution but also boasts advanced analytical capabilities in the industry. Powered by our proprietary Artificial Intelligence technology known as FluxVision, RetailFlux’s counting solutions ensure exceptional data quality while maintaining the lowest possible implementation costs due to their AI foundation. By utilizing standard CCTV cameras, our innovative AI software platform converts them into the most precise and adaptable counting devices available. Among the unique features of RetailFlux’s people counters are functionalities like staff exclusion, along with metrics for occupancy and shopping duration. In today’s retail landscape, foot traffic and conversion reports have emerged as crucial metrics for effective management of physical stores. When visitor counts are analyzed alongside sales data, they yield the essential key performance indicator of conversion rate, which is vital for assessing store performance and driving business success. Understanding these metrics allows retailers to make informed decisions that can enhance customer experiences and improve overall profitability.

Experience unparalleled insight into consumer movement patterns. Evaluate your business outcomes against both local and far-off competitors. Access data on over 13 million locations and establishments throughout the United States. Examine visitor trends and customer interactions within any retail sector. Determine visitor counts by hour, day, and month, while gaining geographical insights into customer origins and destinations. Uncover demographic profiles, interests, and purchasing intentions of your clientele. Identify key zones driving genuine economic engagement. Monitor customer retention rates and grasp shifting consumer behaviors. Additionally, assess the influence of major events on your business landscape. This comprehensive analysis will empower you to make informed strategic decisions.

Ariadne Maps, a high-tech company, provides detailed indoor and customer analytics using its cutting-edge artificial Intelligence approach. This allows indoor and outdoor localization in many industries, such as transportation, malls, retailers, and airports. Advanced artificial intelligence algorithms are used to track customers and passengers anonymously. This helps companies optimize their infrastructure. Ariadne Maps, a company based in Munich, Germany, has been around for many years. We envision physical businesses taking advantage of the data they have had throughout the years through our rapid growth. Our strong team, advisors, investors, and partners give us the confidence to grow, expand, and succeed.

Introducing the foremost cloud-native platform for Location Intelligence. From enhancing billboard placements to optimizing sales territories and crafting efficient supply chains, the ability to comprehend and analyze spatial data is essential for the advancement of your enterprise. CARTO's Location Intelligence platform empowers organizations to store, enrich, analyze, and visualize their data, facilitating informed, spatially-aware decision-making. A striking 80% of the data gathered by businesses contains a geographic element, yet a mere 10% is leveraged for strategic decision-making. By harnessing the power of spatial analytics, organizations can unlock a significant competitive advantage, enabling them to achieve their business objectives more effectively. Discover how your industry counterparts are utilizing spatial data and analysis to transform their operations and drive success.

Enhance customer interactions early and in a more impactful manner to increase both affinity and operational efficiency. Utilize insightful data analytics tailored by every customer interaction to create flawless events, booths, and more. FastSensor AI monitors foot traffic both inside and around your venue, transforming this movement into actionable insights. By interpreting these data points, FastSensor AI identifies key trends and translates them into sophisticated analytics. As an AI-driven, hardware-integrated SaaS ecosystem, FastSensor analyzes comprehensive, connected experiences to unveil optimizations that can significantly boost ROI. It offers eCommerce-style metrics that bridge each stage of the physical journey, pinpointing essential opportunities throughout your conversion process. Moreover, our adaptable ecosystem empowers businesses to design personalized solutions aligned with their unique KPIs and objectives, ensuring a focus on what matters most to you while facilitating continuous improvement. This approach not only strengthens customer relationships but also drives sustained growth and innovation.

You don't need to invest in point solutions when you have the best future-proof system that scales with your business. All your data is integrated into one platform that can handle traffic, shopper journey, visual merchandising, asset protection, and many other functions. The most advanced traffic system has ever been built to accurately measure foot traffic to your stores. Instant access to high-resolution video recording to perform your own audits, at your convenience and at no additional cost. You can measure, display, and manage store occupancy in real time to instill confidence in your customers and safely reopen your shops. Analyze historical occupancy rates for your locations. Verify that the occupancy limits are being met and check if any locations are under-utilized or crowded. As part of their journey, you can see how shoppers move through your store's various areas. Segment shoppers based on demographics, purchase activity, or other factors.

Broaden your market insights beyond the United States by utilizing Unacast's comprehensive datasets that span over 80 countries. With our global reach, clients are equipped to develop data-centric products across various regions, leveraging a reliable source of clean and aggregated data. Our international offerings deliver a streamlined yet effective method for processing location data while ensuring privacy and reducing the need for extensive internal analytics. These datasets empower you to analyze foot traffic patterns at your locations, assess trade areas, and explore cross-visit trends. This information enables you to make well-informed choices regarding site selection or removal and enhances your understanding of how to improve your competitive edge. Additionally, you can evaluate the effects of heightened employee engagement, new product introductions, pricing strategies, and marketing campaigns. By pinpointing gaps in the local market, you can uncover potential areas to diversify and grow your portfolio, ensuring you stay ahead in an ever-evolving business landscape.

Gather data points throughout your in-store customer experience to evaluate and forecast behaviors effectively. Obtain essential insights for your business and initiate actions precisely when and where they are needed. From basic visitor counting to intricate analyses of customer journeys and vital process enhancements across your entire retail chain, we provide comprehensive support. Achieve an unparalleled and precise understanding of customer footfall trends, fundamental visitor demographics, thorough occupancy analytics, and current traffic trend evaluations. Gain a holistic view of your sales funnel to accurately assess store efficiency, streamline employee schedules, enhance overall store service, and much more. Receive immediate notifications to combat persistent long lines, ensure store safety with automatic occupancy control, experiment with layout configurations, or assess how shoppers engage with various product displays. Tailor a solution specifically to your requirements, whether it involves a full sales funnel overview, optimizing staff schedules, or managing queue lengths, ensuring your store operates smoothly and efficiently. Additionally, leveraging these insights allows for continuous improvement in customer satisfaction and operational efficiency.

Ignite your creativity with unparalleled Points-of-Interest (POI) data, comprehensive business listings, and insights into store visitor behavior across the United States. This extensive dataset features approximately 5 million POIs, encompassing every venue where consumers spend their money, including prominent retail chains, shopping centers, convenience stores, airports, and more. Additionally, it provides analytics on store visits, foot traffic statistics, and demographic insights related to POIs. The data can address critical questions such as the frequency of visits to stores, the origins of visitors, and their other shopping preferences. Effortlessly merge your current POI information with SafeGraph's enhanced Places data, which includes details like business categories, operating hours, visitation counts, and peak times. More than 5,000 leading brands are mapped to over 1 million points of interest, ensuring a comprehensive view. Locations that generate noise, such as ATMs and Red Box kiosks, are excluded from the dataset, as are closed businesses and irrelevant entities like home-based LLCs lacking employees. This meticulous curation guarantees that you receive only the most relevant and actionable insights for your commercial endeavors.

Location Intelligence, expertly provided. A decade ago, PlaceIQ pioneered location intelligence within the marketing and media sectors. Now, we stand as the foremost data and technology firm, empowering businesses to harness location-based insights for better audience engagement and understanding. Utilize location data to implement audience strategies that yield measurable outcomes. Track foot traffic trends to analyze what influences actual visits to locations. Examine movement patterns to reveal market insights that aid in making informed decisions. Obtain top-tier location data by subscribing to our data licensing service, ensuring your business remains at the forefront of the industry. With our resources, you can make data-driven decisions that enhance your overall marketing effectiveness.

We have successfully developed an AI-driven software that enhances the efficiency of grocery product ordering systems. Our platform offers precise foot traffic analysis, incorporating advanced AI capabilities such as staff exclusion and real-time occupancy monitoring. Furthermore, we are pioneers in the realm of shopper flow analytics within the retail sector. Utilizing Point of Sales (POS) data, our AI analytics yield a range of actionable recommendations for optimizing retail environments, focusing on floor layouts, shelf arrangements, and sales strategies. We collaborate with prominent retailers and brand owners across the retail landscape. Operating in over 25 countries, we engage in various optimization initiatives and processes. Our services include retail foot traffic counting, shopper flow assessments, sales analytics, shelf optimization, and waste management, processing several terabytes of video and POS data each second through our AI-powered analytics. This level of data handling enables us to provide unparalleled insights tailored to improve retail performance.

StayinFront Digital delivers accurate and consistent analytics on shopper and customer services, allowing retailers to gain valuable insights into how various initiatives within their physical stores influence behavior, enhance customer experience, and improve operational efficiency while maintaining compliance with privacy regulations. Their in-store analytics monitor foot traffic, queue durations, and customer movement, offering comprehensive and timely information about shoppers' reactions to particular store layouts, merchandising strategies, staffing effectiveness, and promotional efforts. Additionally, real-time alerts generated from shopper analytics can be sent to managers or staff, enabling them to address specific challenges or seize opportunities as they emerge. StayinFront transforms data on shopper foot traffic, movement, and behavior into vibrant, user-friendly dashboards and key performance indicators (KPIs). Retailers can track the number of individuals who pass by, enter, or exit their store while also gaining insights into customer dwell times at end caps, display walls, and tables. This detailed analysis empowers retailers to make informed decisions that can significantly enhance the shopping experience.

WingArc Retail Analytics offers invaluable insights into customer behavior, helps in cost reduction, and aids in evaluating marketing effectiveness. By utilizing your current security camera setup, you can monitor foot traffic and create heat maps that illustrate customer engagement throughout the store. When combined with Point of Sale data, this system allows you to determine metrics such as capture rates, conversion rates, and average transaction values. Additionally, you can construct employee schedules based on precise traffic forecasts, enabling efficient use of resources and maximizing sales opportunities. With interactive dashboards and automated reporting features, you can gain a clear understanding of your store's performance. This all-encompassing retail analytics solution equips brick-and-mortar shops with powerful tools to analyze in-store customer interactions, providing a competitive edge similar to what online businesses enjoy. Now, for the first time, you can gain insights into both your current and prospective customers through data analysis that rivals that of online platforms. By tapping into your existing security camera network, you can effectively monitor customer activity in all directions, offering a comprehensive view of both passing foot traffic and those who enter the store.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

We utilize smartphones as sensors to track vehicle, transit, biking, and pedestrian traffic in virtually any location. Our software provides insights such as counts, origin-destination data, and various transportation metrics for any specified road, area, or time frame. This empowers thousands of professionals in transportation management. By offering metrics like AADT, origin-destination analysis, and turning ratios, we enhance transportation evaluations and provide deeper insights. You can perform all of this analysis directly from your desktop without needing to deploy sensors or conduct surveys! Whether you're planning to install EV charging stations, develop a bike lane, or adjust an off-ramp, our tools assist you in understanding the interactions of cars, pedestrians, cyclists, and other modes of transport in your specific region. Our analytics transform new mobility trends and patterns into tangible opportunities. By using real-world data, you can engage stakeholders, implement improved mobility solutions, and assess the impacts before and after changes are made. Moreover, our approach combines smartphone data with our proprietary RouteScience® technology to analyze and clarify travel behaviors across North America, ensuring that you have a comprehensive view of transportation dynamics.

Near stands as the world's largest intelligence hub, bridging the physical and digital realms and reaching 1.6 billion individuals across 44 nations. Utilize Nearverse to swiftly create tailored audience segments, analyze them, and activate campaigns across prominent platforms. Gain immediate insights into human movement to better understand consumer habits and assess locations for decisions driven by data. Discover high-value customers and enhance their spending through customized promotions and offerings. Examine foot traffic trends and visitor patterns to evaluate and compare the performance of competing stores. Assess the sales potential of retail locations through footfall analytics, enabling sound decisions regarding store openings and closures. Allspark provides immediate access to sophisticated audience curation and marketing tools, facilitating the harnessing of Artificial Intelligence alongside data from a vast population of 1.6 billion users. With this sophisticated approach, businesses can navigate the complexities of modern marketing with remarkable ease and effectiveness.